Key Elements of Web Application Design

Web Applications are gaining a lot of popularity over the last few years. Various startups, SMEs, and big enterprises have started building web applications for users worldwide. Why?

The reason being web applications offer incredible benefits to a business as well as users. Moreover, web applications will become the go-to tool to run a business in the near future.

If you have also found one of the excellent web app ideas, then one of the crucial things you should focus upon is web application design.

You may have some questions: What is web application design? Why should it be given utmost importance?

Web application design is one of the crucial stages for developing a web application. It mainly refers to the overall appearance of the web application.

Web application design consists of some factors, such as user interface, user experience or usability, content production, and graphic design.

Web application design leaves the first impression of your business in the mind of the users. Also, it helps to improve search engine visibility. Other than this, there are various benefits of an attractive web application design.

Now the question arises, how to make a modern and attractive web application design? Simple, by following some of the essential elements of web application design.

Here we have curated the list of elements that everyone should consider during web application design.

So, let us start:

7 Elements of Web Application Design

Here is the list of some of the core elements of the web application design:

1. User Interface Facilitates Interaction

User Interface includes all the things that you watch on the screen. It consists of the smallest of elements like icons to big images used in a web application.

Based on the requirement of the web application, you need to include various UI elements. Here we will walk you through some of the primary components of the UI design.

Keep it Simple: Whether you have a simple or a highly complex idea, you should represent it most straightforwardly in your web application. All of your users should be able to understand things effectively. It is one of the most well-known UI design principles to consider for all the types of web applications.

Offer Clarity for Each Element: Your user interface should be easily understandable by the target audience. They shouldn’t have to make any effort and know about the buttons, language, flow, etc., of your web app easily. An effective way to handle all the things is to have a new page for every action.

Familiarity: Familiarity means when someone has knowledge of a particular thing. If someone is visiting your web application for the first time, they should be able to relateKeep it Simpleits elements with their previous experiences. For example, an “<-” icon should indicate going back to the last step. By keeping familiar elements for users, you reduce their learning curve, increase user retention, enhance usage speed, etc.

Simple Navigation: Navigation is yet another crucial thing in the user interface of a web application. All the users should easily be able to navigate from one part to another without any hindrance. To provide effective navigation in your web app, you can integrate a top menu, sidebar, sub-navigation, and footer. Moreover, by delivering flawless navigation, you offer an effective UX.

Simple Navigation

Responsive: A web app should be completely responsive on various devices such as smartphones, tablets, desktops, etc. In simple words, it should adapt to the screen sizes of the devices along with delivering better usability and experience to the users. Also, it should offer relevant feedback about their actions instantly.


Consistency: UI Elements of the web application should remain consistent right from the first page to the last page. A consistent design helps users to identify all the patterns in the web app. Hence, they can get all assumptions about the UI correct and use the web app smoothly.

Aesthetics: An aesthetic user interface leaves a good impression of your brand among the audience. Also, the users would connect well with your business and spend more time on the web application. To create an aesthetic UI, one should pay attention to the fonts, icons, colors, buttons, menus, etc.

Efficiency Affects Performance: Efficiency denotes a level of performance that utilizes fewer inputs and provides the highest output. A web application should integrate better shortcuts, flow from one screen to another, and effective transitions. These things enhance the productivity of the users and help them achieve more with minimal time and effort.

Offers Better Compatibility Across Different Browsers: A web application should look and perform similarly on different screen sizes, operating systems, and browsers.

Offers Better Compatibility Across Different Browsers

Offer Instant Feedback for User’s Actions: Most users don’t like to stay long on a web application if it doesn’t provide feedback. Provide users feedback whenever they perform any action on your web application. For example, you can show users a specific icon for every action they perform.

Besides this, you should forgive users for several mistakes. For instance, if a user deletes a file, you should offer an option to undo the action and get the file back.

2. Usability Aims for User Centric Design

Usability is a measure of how a user utilizes a product/ service to achieve a specific goal. In simple words, usability is the process by which a user can access a web application.

Usability depends on the five most important components. Let’s have a brief about all of them.

Usability Aims for User Centric Design

Learnability: It is the primary component that leaves the first impression about any web application. Hence, learnability means a user should be able to learn and access the web application easily and instantly.

Memorability: A user visiting the web application after a certain interval of time should be able to recall all the things easily.

Efficiency: How well a user can execute a task after which they have understood the design. If users cannot complete a task without any hindrance, what is the reason behind it?

Error Tolerance: How instantly can users revert from a mistake after committing it? In short, the response of an interface towards human errors. Here, you can monitor mistakes committed by users and how they are tackling them to find out the issues in your design.

Satisfaction: Determining how pleasant a user feels while working on a web application. A user should be able to achieve this goal and feel like coming back to the particular web application again.

3. SEO-Friendly Design Helps to Rank Higher

You should definitely create the web application for your target audience; however, you should not forget search engine optimization (SEO).

It would be best if you also looked after essential elements that are not visible to your eye for SEO. It includes meta tags, title tags, headings, HTML coding, etc.

By making all of these things appropriate, you create an SEO-friendly design that helps you rank well in the search engines.

4. Typography Impacts Readability

Typography is a way of organizing letters and text to make the complete copy attractive and clear to the user. Well-executed typography helps to increase readability and sales. Also, it shows professionalism about your business. Other than this, it benefits an online business in various ways.

Typography Impacts Readability

To inculcate better typography in your web application, you should focus on several essential elements like text size, fonts, text alignment, hierarchy, letter spacing, line spacing, color & contrast, and whitespace.

5. Use Color Scheme to Improve Aesthetics

A color scheme is an essential element in a web application design. It is an arrangement or combination of colors in any online website, web app, mobile app, etc. A properly executed color scheme helps to grab the attention of the users. Moreover, it is helpful to communicate the message on a visual and physiological level.

Use Color Scheme to Improve Aesthetics

If you also want to provide better aesthetics to the users and grab their attention immediately, you should focus on integrating a good color scheme. For the same, you should focus on some essential things as follows.

  • You should not utilize a wide range of colors. Instead, focus on using 2-3 colors to hold the user’s attention. Moreover, some of the most well-known web apps around the world use limited colors.
  • Different cultures depict different meanings of colors, and hence, you should focus on integrating the right set of colors as per the audience.

6. Relevant Content Reaches Wider Audience

Content is the most crucial element of the web application. More than anything else, users engage with your web application based on the content. Therefore you should give utmost importance to this element.

The content of your web application should answer all of the users’ queries straightforwardly. It should bring value to the life of users. Hence, it would help if you kept it informative, engaging, and entertaining.

Content helps in SEO, plus it also supports all the other things you have used in your web application design, such as videos, photos, etc.

If you want to get the most of your web application design, you should focus on content-first design. You may have a question, what is content-first design?

Content first design means creating content for your web application first and then designing the web app accordingly. This approach helps you to move ahead in SEO faster. Also, it allows you to build a visual story and reduce unnecessary elements. Moreover, there are various benefits of the content-first design.

To execute the content search approach correctly, you should do proper market research. Define user personas of the target audience and create content accordingly.

7. Use WhiteSpace to Provide Better UX

WhiteSpace is also known as the negative space, and it is the space between the text, graphics, images, and blocks. By using whitespace properly, you can maintain a balance between various elements of your web application, such as copy, sidebar, margins, etc.

Use WhiteSpace to Provide Better UX

When you maintain whitespace on the web application, users can easily find the desired information and navigate flawlessly. Moreover, whitespace offers various benefits such as increased readability, better interaction, highlight CTA, etc.

Wrapping Up

Here we conclude our list of the essential elements useful for web application design. By considering all of these elements, you can create an attractive design for your web app.

After designing your web application, you have to develop a web application. For the same, we suggest you follow the latest web app development trends. By following them, you can create a modern web application.

Lastly, if you want to create an attractive and scalable web application design, don’t hesitate to contact us.

Guru TechnoLabs offers the best web app design and development services for all kinds of businesses across the globe. Hence, we can understand your business in-depth and provide you with the most suitable solution for your future web application.

Ravi Makhija
Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru Technolabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.