How Much Does It Cost to Maintain an App?

Cost to Maintain an App

Mobile App is the main source through which users can connect with your business for a long time and become your loyal customers.

Technology is rapidly changing and so are the security protocols for apps; therefore, to deliver an error-free and seamless application, you should consider mobile app maintenance.

The majority of things done on the app after it is released for the public are considered in the maintenance. Moreover, app maintenance is an ongoing process, and it keeps running until the app remains on the app stores.

One of the most important questions that might appear in your mind before conducting mobile app maintenance is, how much does it cost to maintain an app?

Generally, the app maintenance cost depends on a lot of things. As an experienced mobile app development company, we know what it is required to maintain an app.

Therefore in this blog, we will first explain the factors that impact on app maintenance cost and then we’ll talk about the services included in mobile app maintenance cost.

Factors that Affect the App Maintenance Cost

The maintenance cost of an app is dependent on the two important factors. Let’s have a look at each of them in detail:

1. The complexity of the Application

If there are more screens and features, then app maintenance costs will be higher. Besides this, the cost of maintenance also depends on the technology or framework on which it is developed.

In case, you have created two individual apps for Android and iOS platforms, then app maintenance costs will be higher as compared to a hybrid application.

To know more, read our detailed guide on native vs hybrid app development.

One more essential thing to consider is the total number of third-party integrations. The maintenance cost increases if your app is linked closely with various external sources such as social media, payment platforms, etc.

For instance, the cost of maintaining a news app would be comparatively higher than the maintenance cost of a photo editing application because a news app needs to be updated regularly. At the same time, there are fewer updates in a photo editing app.

You may also like: Cost of Developing a Mobile App

2. App Development Team Location

The cost of maintaining an app differs all across the world. For instance, the app maintenance cost in the USA is $50-150 per hour, While the cost of app maintenance in Eastern and Central Europe is $25-60 per hour.

Lastly, app maintenance cost in India is the lowest compared to any other country in the world, i.e., $10-30 per hour.

Here, the app development team charges the maintenance cost in mainly two ways:

  • Fixed cost annually or monthly
  • Total number of hours allocated per month

Ideally, the app maintenance cost is 15-20% of the overall investment that you have done in the development of the application. For example, if your app development costs $20,000, then average app maintenance cost would be around $4,000 to $6000 per year.

It can be said that the cost to maintain an app is equal to the amount spent on releasing the MVP.

Which services determine the cost of Mobile App Maintenance?

Now let’s have a look at the different services that are available in the app maintenance.

1. Bug Fixing & Updates

You have never released your mobile app with bugs. However, over time, some users might not be able to use features and functionalities in your app.

Due to this, you will receive a lot of issues with your app. It is very crucial to address these issues as soon as possible.

If you are not a technical person, you will not have experience in it; then, you

should approach a professional app development agency.

Here, the company will charge a minimal amount if the bug is small. However, if

there is a major performance issue or new feature addition, the app maintenance cost will increase.

2. Keep up with the latest Android or iOS

Your app will be available on Android, iOS, or both the operations systems.

Now, you might have observed an update that occurs every few months, in which your device needs a restart. This is an OS update.

Whenever users install this update on the device, there is a strong possibility that your app doesn’t perform well on certain devices.

Here, the development company tests all the features and functionalities of your app on a new OS to ensure that it is working smoothly.

The entire process of updating to the latest operating system is included in the app maintenance. Moreover, an app development company charges this in its annual app maintenance cost.

3. Publishing new Content

After releasing your app, your work is not over. To ensure that your app sustains in the mobile industry for a long time, you have to update various things in your app. This includes images, banner, essential content, video, etc.

The things that need to be updated depending on your targeted audience and level of engagement you want from your app.

To carry out any of the necessary technical updates on the home screen or any other screen, you can reach out to an app maintenance team. This is also included in the app maintenance costs.

4. Manage Push Notifications

Sending push notifications is a simple and effective task that can be done using the Admin Panel. However, if you want to integrate some advanced push notifications into the app, you can take help from an app maintenance agency.

Now, the main question arises, do you really need push notifications? The answer to this question depends on the type of the application and what you need to achieve.

For instance, if you are running a complex app like Amazon, there will be many push notifications. Here, these notifications should be defined as per their purpose:

  • Festive offers
  • Discount offers
  • Latest discounts
  • Offers for products in Wishlist
  • Offers for products in Wishlist
  • Latest announcements, etc.

All these push notifications should be personalized based on the level of engagement you need from the target audience and future business goals.

The app maintenance team would have to carry out a wide number of changes in the application until the new trends are introduced in the tech industry.

5. App Analytics & Improvement

If your app is not able to add value to your business and in the life of the target audience, then it’s failed.

So, to avoid this, you need to track the performance of the app and user engagement.

As per LeanPlum, a popular customer-engagement platform, one shouldn’t ignore mobile app analytics as it provides some of the most important things for your app. This includes engagement, conversation, and optimization.

App Analytics & Improvement

Apart from this, Analytics is important to track performance issues such as crashes, glitches, and other errors. Using Analytics, you can troubleshoot your mobile app and know various things related to updates, etc.

Free tools such as Google Analytics will provide you basic information about app analytics. However, if you want to get additional information, then you will need an advanced analytics tool.

Based on the complexity of the app and level of personalization needed in an analytics tool, the app maintenance team may or may not create an analytics tool.

6. Hosting maintenance

To ensure that your app runs smoothly, you have to pay for the app’s database and backend. There are various hosting options available in the market, out of which we recommend going for a cloud-based environment. You may have a question, Why?

Because in cloud-based hosting like AWS, you have to only pay for what you utilize and it has less cost for configuration and maintenance on the server.

7. Third-Party Services Upgrade

If you have integrated anything into the app that belongs to a third-party, then there is a price to it. For instance, if you have integrated external resources like a third-party sign in or payment, you have to pay annual charges for that service.

To know in detail about the expenses of the third-party services for your app, you can reach out to the mobile app maintenance company.

8. API Maintenance

All the things related to security, scalability, and modifications are possible with the help of different APIs. Hence, API maintenance is really important for secure and smooth transitions on the app.


If you want your app to sustain in the mobile industry for a long time, then you should focus on allocating an appropriate budget for mobile app maintenance.

To maintain your app efficiently for a long period, you should give its responsibility to a leading mobile app maintenance company like us.

We have a highly-experienced team of professionals who follow the latest industry trends to maintain mobile applications belonging to any industry.

Share your project requirements with us and we will provide you with a free quote.

Ravi Makhija
Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru Technolabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.

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