How To Make A Successful App?

Published On: May 22, 2015
Last Updated: December 8, 2023
How To Make A Successful App?

Today’s mobile app market is growing continuously, with thousands of apps released every day. There are 1.96 million apps on Apple’s App Store and 2.87 million apps on Google Play Store.

As consumers’ reliance on smartphones increases daily, businesses find a unique opportunity to connect and engage by developing a mobile app. Mobile apps have become essential for businesses, serving as a key factor for survival and thriving in the competitive market.

Even though the mobile app market is competitive, it is a major revenue-generating machine for businesses worldwide. In 2022, the global mobile application market size was valued at USD 206.85 billion.

Considering the success of these apps, is it possible to create a successful app? Yes! To launch a successful app, you need to follow a streamlined approach.

In this blog, we will delve into the steps that you should consider. Whether you are a small, medium, or enterprise business owner, you need to follow a streamlined process.

So let’s get started.

7 Steps to Make a Successful App

Here, we will understand the step-by-step process to create a successful app that stands out in the market and engages users.

Step 1: Conduct a Market Research

Conducting thorough market research is a vital step. It involves deeply understanding your target audience, their needs, preferences, and pain points. Analyze your competitors and identify gaps that your app can address.

Start by defining your app’s purpose and targeted users. What problems will your app solve? What demographics do your potential users belong to?

Study similar apps in your niche and identify their strengths, weaknesses, and user reviews. Consider the latest trends and technologies in app development. Consider different mobile app ideas to select the best, ensuring it’s relevant and tailored to your target audience’s desires.

Armed with this knowledge, you will be equipped to make informed decisions that set your app’s path to success.

Step 2: Finalize USP of Your App

After comprehensive market research, you need to define your Unique Selling Proposition (USP). It is a unique feature that sets your app different from the competitors and relates to your target audience.

Identify what makes your app unique. What are you solving that others don’t? Your USP should revolve around innovative features, enhanced user experience, or a combination of factors that deliver unparalleled benefits.

Your USP should be clear, compelling and should make your app special. It’s the hook that grabs users’ attention and convinces them to choose your app over others. Finalize a strong and captivating USP that helps you establish a base in a competitive market.

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Step 3: Create a Well-Structured Business Plan

A business plan serves as a roadmap that outlines your app’s goals, target audience, revenue model, marketing strategies, and financial projections.

Start by describing your app’s objectives. What do you aim to achieve? Are you using it for user engagement, revenue generation, brand extension, or a combination of these? Understand your target audience preferences and behaviors to make informed decisions.

Outline your app’s monetization strategy. Will it be free with in-app purchases, subscription-based, or a one-time purchase? Explore different monetization methods and define your model based on your app’s type and audience.

Lay out the app’s core features and functionalities that will make your app valuable and engaging for users. These features should be related to your app’s purpose and fulfill the user’s needs.

Also, map out your marketing strategies to promote your app. Consider social media, influencer partnerships, and any other relevant ways. Consult with mobile app marketing agency and gather their feedback and cost. Estimate your app’s development cost, ongoing maintenance expenses, marketing cost, and projected revenue. It gives you a clear understanding of the financial capacity of your app.

In this stage, an integral decision is to choose the platform for your app’s launch. Will it be available on both Android and iOS or only on one platform? Make decisions by evaluating market share, user demographics, and your app’s technical requirements.

Carefully creating a business plan helps you make a successful app that excites users and sustains your efforts.

Step 4: Design Intuitive UI/UX

In the design phase, your app’s visual appeal and user experience come to life. An intuitive and engaging UI/UX design is paramount to capture user attention and drive engagement.

Begin by planning the navigation flow app’s overall layout and structure. Sketch wireframes to visualize the placement of key elements such as buttons, menus, and content areas. With the help of the wireframe, you ensure that all the details required for your app are correctly displayed.

Now, build a prototype for your mobile app for an engaging UX. Select a color scheme, fonts, typography, and image to create a harmonious visual experience. Create eye-catching icons that are attractive but easily recognizable.

Prioritize responsive design to ensure your app design functions across all devices and screen sizes. In the design phase, user testing and feedback are integral components.
Conduct usability tests to identify areas for improvement and refine your design based on feedback.

However, you can hire a mobile app design company for your app’s well-designed UI/UX. It captivates users and contributes to higher engagement and satisfaction levels.

Step 5: Develop a Successful Mobile App

Once your app design is completed, it’s time to move forward into the development phase. This step transforms your designs into a functional, user-centric mobile application.

Choose the Right Development Approach: Start by deciding whether to build a native app (specifically designed for a single platform, Android or iOS) or a cross-platform app. Native apps offer excellent performance, while cross-platform apps save development time and resources. You can read more on native vs hybrid app on this article.

Select a Skilled Development Team: If you have an in-house development team, ensure they have the required expertise to develop an app. Otherwise, it’s best to hire a reputable mobile app development company with a proven track record of successful projects.

Integrate Core Functionality, Backend & API: First, implement core features to ensure the app’s primary functions work smoothly before adding complex features. Integrate backend systems and APIs to handle data storage, user authentication, and other necessary functionalities.

Regularly Test and Debug: Throughout development, it is essential to perform rigorous testing to identify and modify bugs or glitches. Conduct different types of testing such as user interface testing, functionality, and performance testing.

The development phase is where your app truly takes shape. By focusing on functionality, performance, and user experience, you are setting a base for a successful app.

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Step 6: Launch Your App on Relevant Stores

Your app reaches its final stages of development. Launching your app on app stores is a significant milestone. Begin by selecting the appropriate app stores Apple App Store and/or Google Play Store, adhering to their guidelines.

Craft compelling descriptions and visuals that show unique features of your app. Incorporate app store optimization (ASO) techniques, using proper keywords.

Simultaneously, build your online presence and promote your app on social media platforms. Collaborate with influencers to expand your reach, and do paid advertising campaigns to attract potential users.

After launch, continue to engage with your audience. Keep a close eye on analytics to track user behavior and adapt your marketing efforts accordingly. Remember that successful app marketing is an ongoing progress that requires consistent efforts to maintain user interest and drive long-term app success.

Also Read: Detail Guidelines on How to Launch an App

Step 7: Collect Feedback and Implement Regular Updates

This step involves a continuous cycle of feedback collection and updates to ensure your app remains relevant, functional, and engaging.

Encourage users to provide feedback through in-app prompts, surveys, or dedicated feedback channels. Actively listen to their suggestions and concerns to gain valuable insights into areas for improvement. Address critical issues instantly.

Ensure doing regular updates not only to fix bugs but to introduce new features, enhance performance and refine user experience. Each update should reflect your dedication to delivering value to users.

Keep in mind that user expectations and technological trends evolve over time. By staying attentive to user feedback and updating your app, ensures app longevity in this competitive market.

Mobile app maintenance company helps you to do this job much more accurately and takes away your burden of maintaining an application. You can focus on your core business expertise.


We hope you have understood the entire process of creating a successful app. Your app plays a vital role in your business; therefore, always treat your app equally to the business.

The main goal of your app is to provide services to the users for a specific cost. For this, you need to ensure that your app is user-friendly, feature-rich, visually appealing, and valuable.

Therefore, to make a successful mobile app, you need to plan many things before you start the development journey, as it helps you build an app quickly and efficiently.

Moreover, developing a successful app requires a lot of time, effort, and money; hence, approaching a leading & experienced mobile app development company like us is highly recommended.

We provide app development from start to finish. Our dedicated team will brainstorm on your project thoroughly and then deliver you the best mobile application that aligns with your goals. Contact us today to share your project requirements.

Frequently Asked Question

The average cost to make an app with basic functionality is around $10,000 to $40,000 and more. Several factors associated with the development costs are app complexity, design, features, and experience of the team. Know more about the cost of app development.

An app’s success is driven by factors like exceptional user experience, engaging design, regular updates, positive feedback, adaptation to trends, meeting user needs and more.

Apps that offer unique value, target niche audiences, and use appropriate monetization strategies are the most profitable. Some of the popular categories that generate revenue include gaming apps, dating apps, fitness apps, entertainment apps, lifestyle apps and more.

The average time to build a successful mobile app will take around 3 to 6 months. The timeline might vary as it depends on the complexity, features, platforms, and development team size.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.