Latest ECommerce Trends In 2022
The eCommerce industry is growing at tremendous speed. New eCommerce technology features and marketing strategies bring in new ways to make online purchases more accessible, enjoyable, and secure. Also, eCommerce innovations are taking the eCommerce industry one step ahead.
In this article, we would like to inform you about the latest eCommerce trends for your business. By implementing these trends, you can change the way people go shopping on your website or mobile app.
Here is the list of latest eCommerce trends for the Next Decade
#1 Augmented Reality can transform Online Shopping
The introduction of augmented reality apps has changed the way users do online shopping by reducing uncertainty.
Due to AR, an online shopper has the freedom to check how a particular product looks before the shopper decides to purchase.
For instance, in clothing, a shopper can check how a particular cloth appears on them.
Moreover for furniture, one can check how it looks in their home.
Even though shipping time for various products has become utterly fast with one-day delivery, it doesn’t allow a shopper to check how a particular product will look on them or in their home.
But with AR, the product visualization process has become efficient.
From this, we can say that Augmented Reality can be useful to enhance the overall customer experience.
If you want to implement this kind of features in your eCommerce store you can also approach AR App Development Company.
#2 Contextual and Programmatic Advertising
Generally, programmatic advertising means to attract the correct audience at the correct time. By using programmatic advertising, an eCommerce business can apply a retargeting strategy for a bigger audience.
The craze of integrating contextual and programmatic ads into the marketplaces is increasing every year. Moreover, some of the social media sites have begun changing their design as per this eCommerce trend.
Here, a particular dataset is decided to target a particular type of audience and then ads are displayed to the audience that is picked up as per the consumption. All these users are retargeted after a particular interval to get higher ROI.
#3 Increased use of Voice Search
People across the globe are slowly adopting intelligent virtual assistants like Alexa, Cortana, Siri, and others for shopping via voice search. Also, it has become one of the fastest growing eCommerce trends.
Moreover, voice search is essential for those users who use their mobile phones to access websites. It allows them the convenience of ordering something just through a voice command.
As per the latest Guidelines by Google, voice search content must consist of a higher percentage of textual content. Hence, by implementing this, there are more chances that the content appears in snippets or knowledge graphs.
Moreover, leading eCommerce giants such as Amazon, North Face, etc. have begun making their eCommerce apps voice search centric.
Hence, if you own an online retail company and look to improve your website or app, you can also integrate the voice search feature into your eCommerce store by reaching out to an eCommerce development company.
To ensure that your website/app becomes the best in the eCommerce industry, you must look at the user experience critically and in this effort, voice search will help you a lot.
#4 Marketing Automation
Automation of various things in the eCommerce sector is reaching new heights every year. Due to this, it has become one of the latest eCommerce trends that businesses should implement in their stores.
Earlier it was considered that the marketing automation consists of only two things, which include email marketing and planning for social media posts. But it has become advanced now & also includes things like tailor-made landing pages and simple yet effective shopping carts.
If marketing automation is done efficiently, you can do various things as follows:
- Send customized emails to your customers.
- Showcase the latest products and promotions based on the shopping history.
- Carry out retargeting for vital products
#5 Usage of Blockchain Technology
Out of various eCommerce trends 2022, this can help you resolve the issue by providing flexible payment options via Affirm, Afterpay, and Final.
Blockchain is a great way to find out about the origin of a product. This will help your company reduce the chances of any counterfeit goods in the stock, which will help your company maintain its goodwill in the market.
Blockchain technology can also help your customer find out the origin of an individual product used to make a food item (or, for that matter any other item).
By integrating blockchain technology, you can also help people to figure out which one of your products is fresh and is made up of good quality ingredients. This will help them make a more informed choice when buying any product. In short, it helps to increase transparency.
Apart from these, Blockchain technology will be highly beneficial to the eCommerce industry in many other ways. Such as enhancing supply chain tracking, providing new modes of payment, etc.
#6 Consumers love brands that focus on sustainability
Environmental sustainability is becoming highly essential among the customers, and they also support businesses that decrease carbon components.
While environmental sustainability is one of the most crucial factors people consider in coming years. According to one research, 50% of participants desire sustainability in the fashion sector, and 75% desired less packaging.
Hence, the importance of developing a sustainable brand and presenting it on your app or website will be beneficial.
As per Nielson’s study, companies that stress highly on developing a sustainable brand and selling sustainable items are more successful compared to the others that don’t consider sustainability.
Various eCommerce brands have started adopting best practices to decrease shipping waste by utilizing recycled or biodegradable materials. For instance, Banish Skin Care delivers its products covering with socks instead of a bubble wrap to decrease waste.
#7 Adaptable Payment Choices on Huge Purchases
If you are selling expensive products in your eCommerce store, then it would be challenging to convert new visitors into buying customers as they see it as a risky investment.
Out of various eCommerce trends 2021, this can help you resolve the issue by providing flexible payment options via Affirm, Afterpay, and Final.
These systems instantly cut out the big purchase into smaller equal payments over a few months, thus providing customers a more suitable method to purchase products.
#8 Subscription-based services are Rising
Customers engage more with the subscription-based business and these services will continue to increase in 2021.
In case you don’t provide any products or items in the subscription model, this is the best time to categorize your products as per the subscription-based business.
It is one of the latest eCommerce trends that enables you to handle your inventory with ease and also offer better customization and personalization options to develop great relationships with your audience.
For example, Amazon launched a Prime subscription program a few years back in which it provides users with various benefits such as faster-delivery, exclusive shopping deals, etc.
Lastly, a subscription-based model allows you to generate a recurring and stable income to achieve your sales goals.
#9 Localized and Personalized Shopping Experience
Localization is mainly a type of personalization, which is also known as alteration of the website content. For this, identify the IP address of the customer and offer highly content-sensitive merchandising.
Personalization is known as personalized merchandising in eCommerce. A user is bombarded every day with a lot of emails, notifications, text messages, etc. Hence, to remain ahead of the competition, you should utilize a user’s data points to customize your website and offer specific products.
The data points consist of a user’s search history, purchase history, shopping cart, social behavior, geographic location, or segments. Using these data points, you can build specific and engaging personalized experiences for customers every time you interact with them.
#10 Facebook and Instagram Shops
Out of various eCommerce new trends, having an online shop on social media is the fastest-growing trend.
Moreover, Facebook & Instagram have entered into the eCommerce sphere by launching their shops. Generally, it’s nothing but a streamlined version of the online eCommerce store.
One of the major advantages of Facebook and Instagram is that both apps are optimized for eCommerce stores. You only need to build a customized shop section as your Facebook page or the Instagram profile.
With the help of this shop, customers would be able to do various things like browse, save, purchase, and share. Currently, the facility is only available in fewer regions; however, it will soon be available worldwide.
You have the opportunity to attract a wider audience with the help of these shops. For this, you have to regularly create content that your customer loves in different formats like posts, banners, and ads.
#11 Social Payments enhance Shopping Experiences
Out of various eCommerce future trends, one trend that is increasingly becoming popular is social payments. Social payments enable users to transfer funds with the help of social media.
The majority of social platforms have released their own version of payments, such as Google Pay, Apple Pay, Facebook Pay, and much more.
These payment methods work just like the digital bank account. Social media users can purchase items either from the platforms or through online retailers that provide these payment methods.
#12 Visual Search in eCommerce
In today’s age, millennials love to search for products using visual search or image recognition features; due to this, many brands across the world started integrating this trend in their eCommerce stores.
As per rocketspace, a popular innovation agency, visual search will help eCommerce stores to generate 30% more revenue by 2022.
Taking in terms of content personalization, brands have an excellent opportunity to offer a better experience to the user by helping them to find products with ease.
#13 Video Commerce is Rising
Building content in the format that consumers love to consume is highly essential; it doesn’t matter in which format people consume it.
Nowadays, people worldwide prefer to watch videos on YouTube and other platforms to check product reviews. This indicates that video for product reviews will help to enhance your sales.
Hence, if your eCommerce store hasn’t yet taken advantage of video, then 2022 is the best year to begin video commerce.
#14 Headless and API Driven Commerce
The majority of customers don’t have any idea about the backend tech structure of their most loved eCommerce store, although it has a great impact on their experience.
Headless eCommerce is such a solution that enables the presentation layer of the eCommerce platform to be separate from the store’s eCommerce platform.
Using headless eCommerce, you can provide a highly personalized shopping experience and feature-rich content to your audience.
Generally, headless eCommerce relates to the utilization of eCommerce platforms that don’t need a ready-made storefront. Example: Shopify or Magento.
Here, data is fetched from the backend through API and is decoupled from the frontend. Here, you have the freedom to do anything with the storefront on different channels such as mobile, desktop, and social media.
For instance, you can utilize a content management system(CMS), Digital Experience Platform (DXP), Progressive Web App(PWA), or any custom frontend to complete your tech stack.
This can significantly impact what the store wants to achieve through SEO, content marketing, and digital experience.
Lastly, in the coming years, there will be a rise in the adoption of new headless frontend solutions such as IoT and PWAs. It will be adopted in a market over a massive scale by smaller businesses.
#15 AI Chatbots for Personal Experiences
AI chatbots are one of the leading eCommerce trends that are being implemented by businesses over the last few years.
According to Statista, the worldwide chatbot market is anticipated to generate $1.25 billion in revenue in 2025 and the eCommerce industry will have a major portion in it.
As per IBM, Chatbots could answer around 80% of the primary questions.
This indicates that chatbots will be one of the fastest-growing eCommerce trends in the next few years.
AI Chatbots enable online eCommerce businesses to interact with a wide number of users online, along with giving them personalized attention and best product suggestions as per their responses.
To know more, how AI can help you grow your eCommerce business, read our blog on AI in eCommerce.
#16 Drone Delivery Could be Game Changer
Drone delivery is one of the most popular trends in eCommerce industry that is growing at an incredible speed. Over the last few years, there are a lot of things revolving around drone delivery technology.
Also, Amazon started testing drone delivery back in 2017.
After this, many other giants have also entered into this space, such as Uber, UPS, and Dominos. They have also started advanced drone delivery testing to offer this service to their customers.
In this technology, Google Maps are integrated with the drones, identifying the shortest route to the destination, and delivering the product to the desired customer.
This trend will advance more in the upcoming years. We will also observe drone delivery as becoming one of the most vital components of various eCommerce businesses.
#17 Purposeful Content Repurposing
Content Repurposing is the method of reusing and updating the entire elements of the already published content to enhance its content’s reach. For instance, if you published a blog post a while ago, you can make a video on the same and reach out to a new audience.
Content repurposing is relatively effective as compared to coming up with new content regularly.
#18 Multi-platform journey with platform-specific messaging
Omnipresence has become one of the important eCommerce technology trends. A Customer’s shopping journey is not straightforward, and hence businesses need to be available on different platforms.
Your customers would be shifting for information from Facebook, Instagram to mail to SMS, and so on & so forth. Therefore, it is highly essential to have a platform-specific bot on every platform.
The main purpose is to deliver the specific message to a specific person at the correct time by understanding how they want the information about a particular query.
For instance, a customer loves to get offers about top-rated products on mail and if an eCommerce store sends an SMS, then the customer will abandon it.
Therefore, you need to target customers through a specific platform only. For instance, for sending texts to users, you need to include an automatic SMS service tool.
By integrating multi-platform messaging, you have to offer customers what they desire and be with them to take the conversation to the next level.
Wrapping it Up
eCommerce is getting bigger every year and to make your mark in the industry for long; you need to take the help of the latest technological advancements.
By keeping in mind consumer behavior, you should choose the latest eCommerce trends that align well with your business and help you not only to improve the shopping experience of customers but also to build a long-lasting relationship with them.
Are you still wondering about which trends fit well with your eCommerce business? Then don’t hesitate to share your project details with us.
We at Guru TechnoLabs, a leading custom web & app development company, possess professionals who will help you decide the best trends as per your business goals and requirements and also integrate it into your eCommerce store.