Bumble App Thoroughly Explained For [Dating] Startups

Published On: March 6, 2020
Last Updated: May 16, 2023
Bumble App Thoroughly Explained For [Dating] Startups

The world of online dating has seen an impressive shift over the past decade, with popular apps like Tinder, Bumble, and Hinge leading the charge. In particular, Bumble, Launched in 2014, has gained high popularity among young adults.

Its unique and innovative approach, where women make the first move, has helped it stand out from its competitors. In 2022, Bumble became the second most downloaded dating app worldwide. Its app downloads increased by 27% year over year.

As an experienced dating app development company, we have thoroughly researched Bumble to provide entrepreneurs & businesses with the information and insights to help them make informed decisions for creating a successful dating app.

In this blog, we will understand everything about Bumble and what sets it apart from other dating apps. We will explore how it works, its key features, its business and revenue model, and statistics to know the reason behind its success and how to apply those lessons to your dating app startup.

However, it’s important to first check the role of AI in dating apps and competitors available in the market.

So, let’s get started by delving into the algorithm that powers Bumble for online dating.

How Does Bumble’s Algorithm Work?

Understanding how Bumble’s algorithm works is crucial for new dating app startups, as it can provide insights into creating a successful matching system that is both user-friendly and effective. The algorithm takes into account a variety of factors, including:

User Profiles: The information users provide in their profile gets analyzed by the algorithm to determine whom they might be interested in. It includes age, location and gender, and other interests like hobbies.

Swipes: When users swipe right, the algorithm takes note, indicating that the user is interested. It will then prioritize showing similar profiles in the future. If they swipe left, it indicates they are not interested, and the algorithm will adjust to show fewer profiles like that in the future.

Messaging Behavior: Bumble’s algorithm takes into account how users interact with matches, such as responding to messages quickly and initiating conversations. The algorithm may show users more profiles of highly engaged people on the app.

Location: The user’s location is utilized by Bumble to show them nearby potential matches, as many of them are looking for partners who live in the same city or region.

Premium Features: Other premium features affecting the algorithm are Boost and SuperSwipes. Using these features increases the visibility of your profile and attracts more potential matches.

Overall, we can say that Bumble’s algorithm provides users with a personalized and relevant experience that considers their preferences and behaviors on the app. It shows that they are working to improve the user’s overall dating experience.

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Bumble Features You Should Include in Your Dating App

While developing a dating app, it’s worth taking a look at the features of successful dating apps. Here is the extensive list of Bumble app features that have made it a popular choice among users.

1. Logging in
Logging-in in the Bumble is straightforward through a Facebook profile or mobile number. The application fetches all the info from Facebook and allows users to create a profile within a few minutes.

2. Profile
It imports all the primary details of the user from Facebook automatically, or the user can add them manually.

The app allows users to upload photos and a description of up to 300 characters. A profile will display the following things:

  • Age
  • Location
  • Description
  • Mutual Friends on Facebook

3. Location
Proximity is the most crucial thing in the case of Bumble. The app connects users depending on their location. Geolocation is highly essential, and therefore, the app fetches the user’s location.

4. Discovery Settings
All the app users can set discovery settings based on age, sex, and distance. Its free version allows users to set search dates in a radius of 10 miles.

5. Swipe
This feature is similar to Tinder as it is introduced to ease the task of finding a perfect date. A user can swipe right if they are interested in the profile and left if not interested.

6. Matchmaking
In this dating application, a match happens when two users like each other. After this step, users can start chatting.

7. Real-time messaging
After matchmaking, users can start chatting with each other. But here is a catch, in the case of heterosexual connection, a female has the option to start a conversation. While in the case of same-sex, anyone can start the conversation.

8. Video Calling and Video Chatting
One can use this feature after getting a perfect match. Here, women have the option to do a video call instantly when they get a match, and this can be considered their first move. Men can use this feature only after women begin the conversation.

9. Push Notifications
Push notifications are one of the most effective ways to improve dating app engagement and retention. It alerts a user in case of a new match, messages, and essential updates.

10. Backtrack
Bumble introduced one of the most essential features known as Backtrack. It enables users to undo swipes that are accidentally left swiped. This feature is only available in the premium version only.

11. Bumble Spotlight
For a minimal price, a user can display the profile upfront for the majority of singles in their locality by activating the “spotlight” feature. This feature works the same as the boost feature available on Tinder.

12. SuperSwipe
The application provides a SuperSwipe feature that allows users to inform a person that they like straightforwardly. To notify a person in which a user is interested, they have to tap on the heart icon.

13. Bumble BFF & Bumble Bizz
It is one of the innovative features present in Bumble, which sets it apart from various other dating apps present in the market. In short, Bumble BFF and Bizz features allow a user to find a friend and make a business connection.

BFF mode, which consists of a swipe option for dating requires a conversation to get initiated within 24 hours of finding a date or a friend. However, there is no restriction on who starts the conversation first.

Bumble Bizz is beneficial if a user wants to meet other professionals in their location. With the help of this feature, a user can expand their network.

14. Photo Verification
Bumble has also introduced a photo verification feature to make sure that all the app users add their actual profile photos. To verify their profiles, users are requested to upload their selfies, and then it is matched with all the other photos.

It is one of the most vital features you should include if you are looking forward to making an app like Bumble.

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Now that we have explored Bumble’s features let’s take a closer look at Bumble’s business model.

Bumble Business Model

A dating app business model consists of various components. Here, we will have a quick overview of Bumble’s business model. So, let’s start:

Key Partners
  • Ambassadors
  • Technology Providers
Key Activities
  • App development & maintenance
  • Improving algorithm
  • Adding new features
  • Offering great security
Key Resources
  • App & user data
  • Brand reputation
Value Propositions
  • Helping users build meaningful relationships whether they want to date, find friends, or make a business network.
  • Offering safe community
  • Women have the opportunity to make the first move
Customer Relationships
  • Based on location
  • Developed based on trust
  • Word of mouth
  • Dating app and events
Customer Segments
  • Singles wanting to date someone
  • People wanting to make like-minded friends
  • Professionals wanting to expand their network
Cost Structure
  • App maintenance
  • Marketing & Sales
  • Hiring in-house staff & giving salaries
Revenue Streams
  • Free
  • Premium
  • Subscriptions

Also you can analyze the business model of Tinder as it can provide a more in-depth understanding of their strategies for user acquisition, monetization, and competition in the online dating industry.

Now, let’s explore how Bumble generates revenue.

Bumble Revenue Model: How Does Bumble Make Money?

Bumble follows three monetization techniques to generate revenue. Let’s take a closer look at each model and what Bumble provides in each one:

Premium Subscriptions

Bumble offers premium subscriptions that provide additional features and benefits to users. These subscriptions are called Bumble Boost and Bumble Premium.

For Bumble Boost, users can pay to access features like the ability to see who has liked their profile, rematch with expired connections, and extend the time limit on matches.

In Bumble Premium, it offers all the features of Bumble Boost. Also, enable usage of additional perks such as the ability to access advanced filters and access Beeline, which shows users who have already swiped right on their profile.

In-App Purchases

Bumble generates revenue through in-app purchases such as SuperSwipes. It allows users to express a higher level of interest in potential matches than a regular swipe. Users can buy SuperSwipes in packs of 1, 5, or 20.


Bumble allows businesses to pay for ad space within the app. Its dedicated team works with brands to create ads that fit the Bumble brand and user experience. These profiles can include a company logo, photos, and a brand description. Bumble has also launched co-branded products and services with different companies.

You can integrate all the above monetization strategies into your dating apps. Besides this, there are many ways to earn money through your dating app.

Ready to Create a Viable Revenue Model for Your Dating App?

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Now, let’s take a closer look at some statistics about Bumble’s user base, growth, and engagement.

Bumble Statistics

  • If we consider Bumble user statistics for 2022, it has more than 50 million monthly active users.
  • The dating app has over 2.2 million paid users, combining subscriptions and in-app purchases.
  • Bumble’s annual revenue amounted to $903.5 million in 2022.
  • If we consider Bumble user demographics, 13% of users fall under 18-29 years, 10% in 30-44 years, 4% in 45-54, and 4% in 55-64.
  • Bumble remains one step ahead of competitors, providing physical space for couples to meet and date.
  • 32.6% of users are female in Bumble dating apps.

After analyzing the statistics, it’s clear that Bumble has a large and engaged user base, making it a promising platform for dating startups to consider.

Bottom Line

From this guide, by examining the Bumble app’s features, business models, and user statistics, dating startup owners can learn valuable lessons and implement similar or better tactics in their own apps.

As the online dating market continues to grow, dating startups have significant potential to make a name for themselves by offering a fresh and innovative approach to the dating industry. Work with a professional dating app development company that ensures the app is well-designed, functional, and meets the needs of both users and the business.

So, if you’re interested in developing a dating app, consider contacting us (Guru TechnoLabs). We have enough expertise to help you bring your vision to life.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.