Why Dating Apps Fail?

Published On: July 6, 2020
Last Updated: March 27, 2023
Why Dating Apps Fail?

Quick Summary:- The dating industry is very potential and every day, there are new dating apps launched on the app stores. Therefore if you are planning to launch a dating app, then you should be aware of the reasons for its failure. On the other side, if you already have a dating app and if it’s not doing well, you will find reasons behind its failure and the possible solution in this article.

The craze of online dating is increasing every year. People belonging to different regions of the world are accepting dating apps.

Due to this, various new-age entrepreneurs and startups every year release lots of dating apps in the market; however, only a few of them are able to survive and make their apps successful.

Whether you have launched a dating app or planning to launch, one of the most essential questions that might have stuck in your mind is, How to make your dating app successful or What are the mistakes to avoid to make a dating app successful or Why dating apps fail?

There are a number of reasons why dating apps fail in the market. As a leading dating app development company, we are familiar with the ins & outs of building dating apps.

Hence, we have conducted in-depth research and found 11 reasons why dating apps fail in the market. Here, we will provide you with all the reasons along with their effective solutions. These will help you make your dating app successful. You can also use AI technology in your dating app to resolve these problems and offer your users a seamless experience.

Top 11 Reasons for Dating App Failure

Here are some reasons behind the failure of your dating application with their possible solution.

1. Bad UI/UX

Suppose you have launched your dating app according to the features and functionalities of your target audience, but if they are not able to discover them, then it’s not going to last long.

Besides this, if your dating app doesn’t have a good engagement rate, then there is a strong possibility that users do not like the UI/UX of your application.

Some common examples of bad UI/UX are as follows:

  • Lengthy onboarding process
  • Poor app flow
  • Unclear guidelines
  • Irrelevant themes/colors specific (Non niche-specific)
  • Hard to use app controls
  • Slower performance
  • And many more

Solution: You can resolve the above UI/UX issues by building highly-intuitive user workflows. Moreover, you have to ensure a smooth interaction between the user and your dating application.

Besides this, it is highly recommended to implement the latest UI/UX design principles to create an attractive and engaging dating app design.

If you cannot identify UI/UX issues in your dating app, you can also audit your app with the help of dating app experts.

Want to Improve UI/UX of Your Dating App?

Share UI/UX design-related issues of your dating app. Our professionals
will analyze these issues and make design improvements accordingly.

2. Unstable or Poor Performance

A dating app could have sluggish performance due to a vast number of reasons. These include issues in server, non-standard programming, poor app flow, problematic app structure, third-party services, API integration, etc.

For instance, if your app has issues with the login screen and a user cannot log in instantly, there are strong chances that they leave and uninstall the app.

Unstable or Poor Performance

Solution: To maintain the performance of the app from start to finish, you should focus on keeping your app completely error-free. You should test your app with the target audience and continuously check their feedback after app launch.

If you find any problem with your app, you should consult dating app developers and hire a team to maintain your dating app.

We have an economic package to maintain the dating app and keep it bug-free and always updated.

3. Lack of Innovative Features

The most common reason your dating app doesn’t succeed is the lack of unique and essential features.

Think about it; if you provide the same features already in other dating apps, why will a user switch to your dating app?

Solution: The best solution to this problem is to integrate new and innovative features in your dating app according to the trends in the market.

It is also suggested to study features of leading dating apps in the market. For instance, you can check the features of Tinder.

Further, you should combine essential features of these leading dating apps along with some unique features to serve users well.

Want to Integrate Something Unique in Your App?

Let us know your dating app goals. We will conduct in-depth research &
integrate innovative features that fulfill users’ needs and help you succeed.

4. No Account Security

It is one of the most essential features of any dating application. The majority of dating apps fail in the market due to this reason.

For instance, if your dating app accepts any simple password, there are strong chances of the user’s account being hacked.

Moreover, people don’t like to use dating apps that don’t provide enough account security.

Solution: By integrating several common account security features, you can increase the protection of users’ account details. These are as follows:

  • Allow users to register only when they enter a strong password.
  • Encrypt user’s data when it’s on your server.
  • Two-step verification to prevent unusual logins.

If you want to enhance the security of your app, then contact our team & they will get back to you.

5. Fake Profiles

If your dating app has more fake profiles than authentic ones, it will fail for sure, because fake profiles cause more harm than original profiles.

Fake Profiles

For instance, due to fake profiles, people will not be able to find potential dates; hence, they get irritated and uninstall the app.

Solution: To ensure that your dating app doesn’t contain any fake profiles, you can implement the following methods in your dating app:

  • Profile Verification: Photo, Name, Location, Age, etc
  • Email & Phone number Verification
  • Integrate third-party verification services
  • Use photo verification algorithm
  • Integrate report user feature

Without verifying their profile, a user shouldn’t be allowed to use the dating application.

Moreover, you can also allow users to report fake profiles. By doing this, you can remove these fake profiles from your dating app regularly and make it more secure.

If you want to integrate any of these features into your dating app, you can consult with our dating app developers. They will guide you in the perfect direction.

6. Targeting the Wrong Audience

By focusing on the bigger picture to make your app successful, you miss the most crucial aspect of any application, i.e., it’s the target audience.

Even though you have done enough marketing, you won’t be able to take your app to new heights because you are targeting the general audience.

For example, if you have made a dating app for people or a community that has very traditional thinking, then you may not get the desired success.

Solution: The most effective solution for this problem is to stop assuming and make decisions about your audience based on real facts and figures.

For this, you can reach out to a specific group of people and ask their perspectives about online dating.

An effective strategy to know your target audience is to create user personas. In user persona, you need to collect details about users like their age, name, gender, interests, work, education, etc.

You should complete this process before you start the dating app development process.

Want to Find Your Ideal Target Audience?

Our experts know your app well to find your ideal target audience
& help you serve their needs by providing a niche dating app.

7. Avoiding User Feedback

The majority of app developers think after launch, their work is over. They don’t focus on user feedback. Due to this, they are not going big.

For example, you have done enough market research and then integrated some essential things in your dating app, then also your dating app failed. The possible reason behind this failure is that users have different expectations from your dating app.

You should reach out to users, get their feedback and implement it immediately in your dating app to satisfy the users. Ultimately, these users will take your dating app to the next level.

Another reason could be that users are facing serious issues while accessing features of your dating app. Hence, they are providing your feedback.

Solution: To resolve these issues, consider your users the primary source of truth and priority.

Focus on both positive and negative reviews & ratings of your dating application. Respond to the user’s queries from time to time.

Based on the user’s feedback, you should remove all the possible issues in your dating application.

In short, if you care about your user’s opinions and expectations, you don’t have to worry about the app’s growth, as that will happen eventually.

Hire dating app developers to make your app user friendly and error-free.

8. Full of Ads

Various dating apps include a lot of adverts in their application in a quest to generate more revenue quickly.

Over a certain period of time, users get irritated with the dating application because adverts are consuming their valuable time or hiding essential information. Due to this, users stop using your dating app and eventually remove it.

Solution: The straightforward solution is to limit the number of adverts in your dating application.

Another strategy you can apply is to provide a freemium version of your dating app that removes adverts and unlock some additional features. There are also many more ways to generate revenue from dating apps other than ads.

9. Excessive Questionnaire

If you are forcing your dating app users to answer questions about their personal life, then there is a strong possibility that users will leave and uninstall your dating app.

The main reason is that various users don’t like to disclose their personal information unnecessarily.

Solution: There are two simple solutions to this problem. You can either keep the questionnaire part optional or else allow them to answer questions in the multiple-choice question format.

Moreover, try to integrate this feature in a way that users can answer in a fun and engaging way.

You can discuss smart & engaging ways to integrate profile questions into a dating app with our dating app experts.

10. Hostile Approach to Premium Services

People won’t love to pay for any app until they know what it is actually about and what kind of features and functionalities it offers.

For example, a user-installed and made an account in your dating app. Out of the blue, the user found that all features are locked & they have to pay or else they can’t use the application.

In such cases, they will immediately leave and uninstall the dating application

Solution: A straightforward solution to this is doesn’t force users to pay for the application until they have experienced it. Moreover, you should offer some core features and functionalities for free to attract a wide user base.

One of the best monetization strategies is to study your competitors, install their apps, check what you like and dislike, and for what things you are ready to spend your bucks, and then integrate all the features in your dating application.

Unable to Decide What to Keep in Premium Version?

Schedule a meeting with us. Our experts would help you bifurcate free
& paid features for your dating app based on your revenue goals.

11. Complex Matchmaking Algorithm

For example, even after choosing various filters like location, interests, age, gender, etc., if your dating app doesn’t suggest relevant profiles to the user, they are likely to remove their account and uninstall the app.

For example, even after choosing various filters like location, interests, age, gender etc., your dating app doesn’t suggest relevant profiles to the user, then they are likely to remove their account and uninstall the app.

Solution: For this, you can ask both the users after an internal of 24-48 hrs of getting a match; whether they are satisfied with the match or not. Based on their feedback, you can improve your matchmaking algorithm.

For this, you can ask both the users after an internal of 24-48 hrs of getting a match, whether they are satisfied with the match or not. Based on their feedback, you can improve your matchmaking algorithm.


Here we complete our list of some of the common reasons behind the failure of dating apps and their possible solutions. By implementing solutions thoroughly, you will be able to make your dating app successful.

Whether you want to improve an existing dating app or build a new one, you can contact us.

We have designed & developed various dating apps for different niches.

Being a proficient dating app development company, we can provide you with a customized, innovative, and unique dating app solution that serves your audience very well. Consult us if you face any problems with your dating application; we will be happy to assist you.

Frequently Asked Questions

Are dating apps actually successful?

According to a survey by Pew Research Center around 57% say they have had an overall positive experience with dating platforms, including 14% who describe their experience as very positive and 43% who say it was somewhat positive.

What is the success rate of dating apps?

According to a survey by Pew Research Center 62% of online daters believe relationships where people first met through a dating site or app are just as successful as those that began in person, compared with 52% of those who never online dated.

What dating app has the highest success rate?

eHarmony considers having the highest success rate, especially for people looking to build a serious relationship. Also, it says that someone is able to find love on their platform every 14 minutes.

How to improve my dating app retention rate?

You can improve the dating app retention rate in the following ways:

  • Make the onboarding process efficient
  • Use gamification techniques to increase engagement
  • Provide relevant push notifications
  • Enhance customer engagement via in-app messages
  • Foster two-way communication
  • Offer advanced matching filters

Check out some more ways in detail here.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.