An Ultimate Guide to Build a Website Redesign Strategy

Published On: July 30, 2019
Last Updated: December 6, 2023
An Ultimate Guide to Build a Website Redesign Strategy

Design is the most crucial part of any website. Moreover, design plays a vital role in the success of any website. It is the first impression that users have for your website and business.

According to Stanford’s research, 75% of users decide a company’s credibility based on its design.

As per Adobe research, 38% of users stop engaging with a website if the content or layout is not attractive.

Therefore, if you have not updated your website for a long time or if you are not getting enough traffic & sales, you should consider a website redesign.

There are some important reasons to redesign a website, such as follows:

  • It has complex navigation
  • Difficult to manage your website
  • Your website is not compatible with the latest website design trends.
  • The website runs on outdated technology.
  • Website’s performance and user experience is not good.
  • Website conversion rate is low.

Apart from this, there are various other reasons why you should consider a website redesign.

Now, if you have decided to redesign your website, you have to follow a thorough strategy.

Here, in this blog, we have done the research and created a proper step-by-step website redesign strategy that helps you enhance the visual appearance and elevates the overall user experience.

So, let’s get started with it.

12 Steps to Build Website Redesign Strategy

Follow this proven website redesign strategy that answers the question of how to redesign a website in brief:

1. Analyze the Current Website

Before starting the website redesign, you should analyze your existing website’s monthly performance and make a report of the current website statistics. By this, you will have a better understanding of where your website is and the enhancements you need to make to reach the goal.

Go through your current stats

Here is the list of performance metrics you should look upon every month.

  • Number Of Visits/Visitors/Unique Visitors from Google Analytics
  • Sensible destinations/Bounce Rate
  • Your Target Audience
  • Huge keywords Research
  • Competition and Total proportion of Sales Generated
  • Fresh content for your new site

These metrics will help you redefine the goals of your website.

2. Define Goals

There are reasons you need to redesign your website. For that, setting realistic goals will allow you to do that. Based on your site audit, you know which areas need improvement.

Prepare a list of specific and actionable goals that include increasing your web traffic,improving conversion rate, etc. Many of these goals are dependent on one another. So be clear with the fact why you are redesigning your website and ensure all the measurable results should be added to your website.

3. Define Your Targeted Audience

Here you need to know first who you are redesigning the website and who is your targeted audience. Below are some of the questions which you must ask yourself to define the targeted audience:

  • Who will visit your website?
  • When will they visit?
  • What will they do there?
  • Why are they visiting?
  • Where will they click most?

Remember your buyer personas during every stage of the website redesign process. It ensures your website redesign is tailored to meet their expectations, engage them effectively, and ultimately drive the desired actions.

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4. Document Your High-Performing Pages

Documenting your most search-valued pages help you understand the pages that drive organic search traffic to your website. This documentation helps you identify and keep track of the web pages on your website.

It helps you know the performance of these pages, track their rankings, and make informed decisions to optimize and further enhance their search visibility.

For example, if you remove a page from your site with many inbound links, you will lose your SEO credit. Identify the backlinks pointing to these search-valued pages.

This data will help you understand the impact and effectiveness of these pages in attracting and engaging visitors.

5. Conduct Competitor Analysis

Competitor analysis is a highly crucial step in the website redesign strategy. Here, you should find three competitor sites that are not only visually appealing but also consist of a robust architecture style and a good foundation of SEO.

Then, you have to thoroughly check these websites and make a note of things that look wow and things that look aww. This process will help you determine things that you can improve on your website.

When you do competitor analysis, highlight things that you want to improve on your website and then take your website to a new level.

6. Define your Branding and Messaging

Defining your branding and messages is crucial as it involves expressing your brand identity, values and key messages to create an impactful online presence.

Your brand identity is your business’s visual representation that includes elements such as your logo, colour palette, and overall design aesthetic. Find the core values and principles that your brand represents and incorporate these into your messaging to create a strong brand identity.

Highlight this USP in your messaging to communicate why customers should choose your products or services over competitors. Also, share your brand’s story, mission, and customer success stories.

This helps differentiate your business and effectively communicate your value proposition to visitors of your website.

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7. Content Optimization

Content optimization begins with conducting content audits. It involves reviewing existing content, identifying outdated information, and identifying areas for improvement.

Optimize the content by incorporating relevant keywords throughout the website. Also, break the long paragraphs into short ones to enhance the readability and user-friendliness of the text.

Well-formatted content makes it easier for users to view information and encourages them to stay longer on websites.

However, visual content optimization is equally important. It includes optimizing images by compressing them for faster loading times and adding alt tags.

Content optimization is an ongoing process that involves improving the quality and visibility of the website’s textual and visual elements.

8. Wireframing

Wireframing plays a crucial role in the website redesigning as it provides a visual blueprint of the new website’s layout and structure.

It is a simple black-and-white representation of the design that focuses on the arrangement of elements such as navigation menus, content sections, and user interface components.

Wireframing allows for effective communication between designers, developers and parties involved as it serves as the foundation of discussions.

It gives designers freedom as they quickly iterate and make necessary changes to the website’s layout so that new designs meet clients’ needs.

9. Prototyping

Prototypes add interactivity and functionality to the design. When creating prototypes, designers can assume user interactions such as clicking on buttons, navigating through pages, and submitting forms.

It allows users to experience and interact with the website’s interface seamlessly. With user testing and feedback, designers can gain valuable insights into how users interact with the prototype and make necessary adjustments to improve the website’s functionality and user flow.

However, prototyping saves time and resources by identifying and resolving issues early on, resulting in a more user-friendly and successful website redesign.

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10. Implement the Redesign

Now the development stage is where defined changes are put into action. Developers and designers work together to ensure that the website’s structure, layout, and functionality are accurate from the design stage.

The development process involves coding the website using HTML, CSS, and other relevant technologies.

Also, it ensures the creation of responsive layouts, interactive elements, and other functionality during this stage.

To execute the development stage effectively, hiring professional website design company can be beneficial. With professional team expertise, you can ensure a successful implementation of the website redesign.

11. Quality Assurance

In this stage, thorough testing of the website happens. It ensures that the website functions properly meets design and functionality requirements, and provides a seamless user experience.

Quality assurance includes various aspects such as testing for functionality, responsiveness across devices and browsers, compatibility, performance, and usability.

By conducting comprehensive quality assurance testing, any bugs, errors, or issues can be identified and resolved before the website is launched.

You can also check the website security checklist to keep your website protected.

12. Launch

The final step of the website redesign process is the launch phase. Make your redesigned website live and accessible to the public.

Before launching, it is essential to conduct final checks to ensure that all aspects of the website, including design, content, functionality, and performance, are in place and functioning as intended.

Once everything is ready, the website can be deployed to the live server. It is crucial to monitor the website closely after launch to address any post-launch issues promptly and ensure a smooth transition for users.

Additionally, promoting the launch through website marketing can help drive traffic and increase awareness of the redesigned website.

13. Maintenance

Once your redesigned website is live, ongoing maintenance is vital for sustained success. Regularly update content, check for broken links, and ensure all features work seamlessly.

By prioritizing ongoing maintenance, you safeguard your website against potential issues and ensure it stays aligned with the latest industry standards. This proactive approach not only protects your investment, but also contributes to a positive user experience.

Our dedicated website maintenance services ensure that your online presence remains seamless, secure, and optimized for an exceptional user experience.


Here we conclude our guide on website redesign strategy. By thoroughly following the strategy, you will be able to grow your website traffic and boost conversion.

Although your main goal is to increase sales by redesigning, you should focus on offering an exceptional user experience. The rest will follow.

Moreover, if you want to redesign your website and want assistance, don’t hesitate to reach out to us.

At Guru TechnoLabs, a professional website design company, we have a highly creative team of designers who have designed high-quality sites for clients worldwide.

Hence, you can share your project with us, and we will redesign your website as per the latest design trends.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.