Why Redesign a Website: 11 Crucial Reasons to Redesign a Website
In this internet era, a website is the most essential part of every business. Moreover, it is also believed that the first impression of every business solely depends on the website.
Apart from this, a website is also a marketing tool that helps you reach your target audience and generate sales.
Despite considering the role of a website in business, a vast number of startups, SMEs, and Enterprises like you are holding on to a website for a long time and avoiding redesign until it becomes urgent.
Besides this, if you are thinking why redesign a website because your site is running correctly, then you might be losing a big chunk of users very soon because all the users love to visit a website that has design as per the latest trends in the market.
Apart from this, a website helps a lot because you can convert your business into a big brand; therefore, it is highly crucial to consider website redesign from time to time.
Here, in this blog, we will walk you through 11 signs to redesign your website.
So, let’s get started:
1. Your website is not getting the attention of visitors
In this fast era of technology, people don’t have time to stay on the old looking website or the website, which is not attractive. Your website must be attractive and professional looking to stick the visitors to it.
The awesome looking websites can force visitors to spend more time on it. So if you have an ugly looking unprofessional website, then you need to redesign your website and get an advanced website.
2. Website has complex navigation
The website must have easy navigation. If people are unable to find what they are looking for, they will leave your website and go to the other websites. No one is free to solve the puzzle of navigation to find the information they want because others are already providing the same services effectively.
And there is another reason that some people are not intelligent enough to handle the complex navigation to find what they want. So they will leave your site and find an alternative.
So, if your website doesn’t have easy navigation, then a website redesign is the best option for you.
3. Your Website isn’t Responsive in Mobile & Tablets
One of the most crucial points that you should consider is how your website looks on all screen sizes. Just don’t be satisfied with the nice desktop look. It must be mobile and tablet responsive.
You may have a question in mind that why should you give importance to mobiles and tablets. But as we all know, mobiles and tablets are handier than PCs. We use our mobiles for quick surfing. And if any website looks awkward on mobile, then we used to leave that site and switch to another site that is mobile friendly.
So, if your site is not responsive, then you lose most of your mobile or tablet visitors.
The conclusion is, consider this point prior and make your website mobile-friendly to get more traffic from mobiles and tablets. Google is also considering mobile-friendliness as one of the ranking signals. They already rolled out the mobile-friendliness algorithm and continuously telling us about the importance of the same.
4. You find it hard to manage your website
Many times, it happens that you want to keep your website updated, but you don’t have much time to understand the website architecture and update it.
Are you among them who want their website to be updated? But you find that
- It’s a very time-consuming process.
- You are unable to understand the flow of the website.
- Your website is not well coded.
- You have a very complex website with many pages.
- It’s a static website and needs high programming knowledge for updating it.
If you are facing these issues in managing your website, then your website needs to redesign.
5. Your website is obsolete as compared to the latest design trends
UI/UX Design and web development trends are changing year on year based on user behavior and market analysis. Therefore, if you haven’t updated your website for the last few years, then it may be obsolete as compared to your competitors.
The new website design trends focus more on the flat design accessing simple patterns that appear two-dimensional and fulfill the purpose of both mobile devices & desktops.
In short, the design trends now emphasize a more minimalistic design that is highly favored by tech giants across the globe.
Hence, if your website design is not as per the latest UI/UX trends, then it’s time to redesign your website.
6. Your website is not generating proper leads
Some of you might be having the business for many years, but ever you notice that your business website helped you to get new customers. In short, have you ever gotten any contact-us or client from your website?
If your answer is YES, then it is really great. (But numbers matter! I mean how many inquiries you get from your website.) If you are receiving enough inquiries, then it’s fine, you can just optimize it for getting more and more inquiries.
If your answer is NO, and you are interested in getting leads from your website, then you need to focus on your website and consider it for redesigning.
7. Website has unnecessary features and functions which are no longer used
Does your website contain many extra features that aren’t used? Then you need to clean up your website.
It’s great if you have cleared the unwanted code. But if there are many features to be removed, then you can consider it for redesigning. Sometimes, redesigning is more straightforward than understanding the messy code.
8. Your website runs on an Outdated technology
If you have developed your site with flash, that it is hard for search engines to read and access the content. Secondly, if you have integrated various third-party tools on the website that aren’t working appropriately, running on an old version, and slowing your site, then also consider a website redesign.
If your site is built on outdated technology & plugin, then you should consider redesigning your website. By updating your website on the latest version, your site will provide a high-performance and better experience to the users.
9. Your website is very slow
In this technological era, there is no space for slower websites because busy people can’t wait more than 5 seconds to load the website.
They like to switch the other faster website rather than waiting for the slower website to load. Thus, a website with a slower loading speed results in a poor user experience.
Redesign it for making it light-weight to make it faster.
10. Your Website isn’t SEO Optimized
One of the essential reasons to redesign your website is that it is not SEO optimized. If your website is built using a template or you have kept all of your URLs dynamic, you should think of redesigning your website.
While redesigning your website, you should think about updating the website architecture as it is part of the SEO. Here, you have to focus on optimizing the coding and also using custom page URLs, header tags, page titles, ALT tags, etc. By focusing on all these things, you will make your site SEO-friendly.
11. Bounce rate of your website is high
First of all, what is the Bounce rate?
It’s the rate of visitors who are leaving your website by just visiting only one page.
If your website is losing visitors over time, it means that visitors are losing interest in your website. There could be many reasons like
- They don’t find your website helpful for them
- They don’t have trust in your content as it looks outdated
- Your website looks(Design) super outdated
And many others. Hence, to reduce the bounce rate of your website, you need to redesign your website.
Start your website redesign today
We hope that you have understood why website redesign is vital for your business.
Moreover, a website is a form of communication between you and your visitors. Your website should help you generate enough revenue for your business. If it’s not helping in that, you should think of a website redesign.
Based on the research and the website performance, whether you are planning to update some functionalities or a full website redesign, you should invest whole-heartedly in it because it will reap great benefits for your business in the long run.
To redesign your website in the best possible manner, feel free to contact us. We at GuruTechnoLabs, a professional website design and development company, can redesign your website based on the current UI/UX trends so that it helps you achieve your current business goals and also provide a higher return on investment in the long run.
You are welcome to share your project requirements with us, and we will provide you with a free quote.