Website Redesign: Planning, Ideas, Strategy, Tips, and Costs
According to a recent study, there are approximately 1.5 billion websites over the internet. This study also suggests that 3 out of 4 companies are not satisfied with their website design. In reality, by the time you are done reading this article, a hundred thousand new websites will be launched. In the technological world, it is said that a well-developed and designed website, which impresses the audience, stands out from the crowd.
For any website, Design plays a vital role in its success. On the basis of your design, the visitor will decide whether he/she will continue to your website or not. If the design is messy, and the user is not satisfied with the response, then you not only lose a visitor, you might lose a potential customer as well. And if your website is perfectly designed and viewer left with a satisfactory smile; voila! You just gained a frequent visitor.
One common mistake which a lot of startups make is that they don’t focus much on their website design. The stress of starting an online business is so high that this very important factor fade away from their mind. And when they get to know about this mistake, it’s probably too late.
If you are a startup and planning to launch your business website, focus more on developing an intuitive and user-friendly design for your website. If you already have a website, ask yourself a question, is your website design successfully impressing the end-users?
In order to solve this problem, a new concept of website redesigning is growing like a wildfire.
What is the website redesigning?
In simple language, a complete website redesign refers to altering the overall code and presentation of a website. To explain it in other words, think of your website as your house. It is completely being torn down to build a new one at the same place. You will be keeping your household stuff like pipes, electronics, sewage, etc. but you are changing almost everything around it. You are giving it a new shape and colors to make your users feel important!
Here are some of the things that are included in the website redesigning process:
- Updated Servers
- Technology Adaptations
- Overhaul of Website Templates
- Better Presentation of Products and Services
- Mobile-friendly design, etc.
No matter what they are trying to change, companies who are doing the website redesigning process have only one goal, i.e., to have growing online reach, better user experience, and creating higher conversion rate.
I have a website but sales and conversion is ZERO
This is the common problem of website owners. You need to create a goal oriented strategic website to improve conversions & sales
Three signs which show your website needs to be redesigned
The site has a huge bounce rate
If your website is generating a tremendous bounce rate, it’s high time to update it. FYI, bounce rate is the percentage of visitors that visit only one page of your website during their session. Bounce rate may vary, an average is 40 to 55 percent. This means that 40 out of 55 visitors are only visiting a single page on your website.
Takes a long time to load
In order to test the speed of your website, there are various online tools available which help you in evaluating the same. If your website takes longer than 5 seconds to load, you should probably have a second thought on it and fix it ASAP.
It needs basic on-page SEO
In order to rank well on various search engines such as Google, Bing, etc. Your website must have on-page search engine optimization completed. For instance, each page should have a unique title tag, meta description, a single H1 tag on every page, internal links to other pages, page URLs with relevant keywords, etc.
Website Redesign Ideas
Thinking of great website redesign idea is one of the brain-eating tasks these days. One needs to keep their creative juices keep floating in their head on demand because you feel stuck or frustrated quite often. If this how you are feeling right now, read further, you will encounter the easiest way to find a website design idea for your platform.
These are the few website redesign ideas that you should follow when you feel stuck.
Try looking at Pinterest mood board
Today, Pinterest is one of the greatest tools to create a mood board. You can pick visual elements that you think will help you with the website redesigning. These elements can be images, layout, colors, existing sites, and a lot more. Often, a mood board acts as a central hub for your designing inspiration. Besides, you can also share it with clients or collaborators so that they can also contribute to your website redesign plan.
Design a step-by-step plan
Remember what they say about planning? “failing to plan is planning to fail.” This applies to website redesign as well. If your website design idea fails to be successful, maybe it’s because you haven’t planned it properly. Here’s how you can do the website redesign planning:
1. Define your goal
The first and foremost thing you need to know is what exactly are you trying to accomplish through your website. If you don’t have any idea about website redesigning, follow SMART model. Specific, Measurable, Attainment, Relevant, and Timely.
2. Think of buyer’s point-of-view
Other than the general goal, you furthermore need to understand what road you need visitors to take. From when they hit your site ideal to whichever target you have at the highest point of the need list. That way, you can make a structure to oversee them in transit.
3. Draft a style guide
Making a style guide will help you in staying steady in your plan. It describes content styles, shades, and other structure segments. Using one advanced flexibility, especially when working with others.
4. Plan your SEO
Organizing is moreover noteworthy for SEO. Make a webpage manual to perceiving how to structure your information for the two, visitors and search engines.
Website Redesign Strategy
A redesigned website can be a tremendous accomplishment – or it could be a goof. Its beginning and end depend upon your upgrade systems and site arrangement methodology sought after by your organizer or your site engineering association.
Create your website design strategy
We @Guru Technolabs, create a strategic and goal-oriented website with guaranteed results. We also tweak designs as per the user’s demands and problems.
Here are some of the useful website redesign strategy
Go through your current stats
Before you begin orchestrating your redesign, report your present execution estimations. Ask yourself-Are you getting the perfect traffic? If not, then find the reason, If yes then find which pages bring more traffic. Perhaps off-course pages bring traffic than the central pages.
Maybe you are driving yet not as brisk as you need. By then you should change something in your web engineering. Start by looking at your present site over its history in zones, for instance,
- Number Of Visits/Visitors/Unique Visitors from Google Analytics
- Sensible destinations/Bounce Rate
- Your Target Audience
- Huge keywords Research
- Competition and Total proportion of Sales Generated
- Fresh content for your new site
- Start Finding A Professional Web Design Agency
Determine your goal again
If your target audience and technology is changed, then your website should also reflect it. In the same way, if the local audience is not giving you much results, you should target audience beyond your locality. When you do this, make sure your website is also flexible with coping with the change. If you are planning to redesign your site, you should be very much clear with the fact why are you updating your website. All the quantifiable results should be added to your website.
Define your target audience
The first thing you need to know is that for whom you are redesigning the website and who is your target audience. Below are some of the questions which you must ask yourself before finalizing the website redesigning strategy:
- Who will use your site?
- When will they visit?
- What will they do there?
- Why are they visiting?
- Where will they click most?
- Who do we want to visit our website, which isn’t already?
Website Redesign Tips
For any business, a website is a key which represents your business. It offers 24/7 visibility, accessibility, and is proved to be an effective sales channel. Nevertheless, if you are willing to deliver a notable return on investment, you need to redesign and built as per the user’s perspective.
Here are some of the website redesign tips which can save your business.
Incorporate web animations
This is one of the most excellent site update tips. Web development goes inseparable with cutting down page stacking time. Why? Since anxious customers impact both of quick loading time and animation segments. As Telegraph once conveyed, individuals these days have a lower ability to focus than a goldfish.
Once Telegraph stated that users these days have as lower attention span as goldfish. It is being said that a visitor don’t have time for the page to load or read a long content. If your website is taking too much time to load, the chances of other websites stealing your visitors’ attention are increased. And if your site is not interesting and fast enough, then you will be left with just a handful of users.
Maker your website mobile-friendly
If you can’t consider any substantial defense why you should cause your site mobile friendly, to review this: Google worships these sorts of destinations. Everything considered, we ought to see what Google needs to state. In March this year, Google legitimately pronounced mobile first requesting.
This infers the flexible variation of your site is a starting stage which Google joins into its rundown (which is the way by which the rankings are settled). Regardless, don’t pressure, if your site doesn’t have a flexible welcoming version, the work territory one is the one that issues. In any case, a site that has a flexible experience will be situated better than anything the one that doesn’t have.
Make your website mobile-friendly
Mobile-friendly website has become essential for your visitors And Google. This improves the sales significantly.
Color and typography
Colors and typography are two essential parts of site engineering, so make sure to seek after all of the examples that incorporate these two segments.
At present, one of the enormous site synthesis examples is a slant. In 2018, slant moved towards typography. If this sounds too much plain to you, consider including a tendency element. On the other hand, in case you are not feeling this tendency example, don’t worry一there’s a support plan. Have a go at adding picture-filled typography to your introduction page. You’ll see, it can have a noteworthy impact and a forefront feel to your site.
If these examples did not interest you or basically don’t oblige what you had as an essential concern, make a point to check the Design’s Hack article to find the one example that will suit you the best.
Also Read: Tips of website designing
Website Redesign Costs
Redesigning a website by yourself is one of the cheapest ways to do it. It cost in a range between US $100 to $300 or more. Custom web redesigning from a website development company cost up to US $1000 to $5000. If the project is quite bigger, then it can go up to US $5000 to $10000.
This was complete information about what website redesign is along with its strategy, ideas, tips, and cost. In order to make your website look attractive and gain a lot of new traffic and sales to your business, website redesigning is the best way to do the same. Contact the right website designing company to hire the best designers in the industry. These designers will not only modify the entire look of your website but also, they will add some extra input to boost the speed of your site.