Online Dating Statistics[Latest Updated]

Published On: November 8, 2021
Last Updated: May 15, 2023
Online Dating Statistics[Latest Updated]

Online dating has become a popular way for people to connect with others, especially as most of them prefer spending time online. The convenience and accessibility it offers with a wide range of apps and websites providing different demographics and interests has made it a popular option for many.

Whether you are an entrepreneur looking to develop a new dating platform, understanding dating industry statistics is crucial for success. By analyzing the market size, user demographics, and revenue can help you improve dating services and provide a better experience for users.

In this blog, we provide valuable insights into the latest statistics of the online dating industry.

Let’s dive into it.

The Evolution of Online Dating: A Brief History and Types of Services

Since the 1990s, online dating has come a long way, as primarily it was only used by individuals looking for long-term relationships. But now, it has evolved to serve a wide range of dating preferences, such as casual dating, hookups, and even niche dating markets.

The first online dating service was offered by Match.com, which was launched in 1995. It was quickly followed by other popular dating websites like eHarmony and Plenty of Fish. These early dating websites focused on traditional matchmaking methods, such as personality tests and questionnaires, to match users based on their compatibility.

However, with the emergence of mobile technology, dating apps like Tinder, Bumble, and Hinge gained immense popularity due to their simple user interface and swiping mechanism. They became an integral part of the modern dating landscape as they made online dating easily accessible to a wider audience.

Types of Online Dating Services

Here are some of the most popular types of online dating services providing different dating preferences and lifestyles such as:

  • Traditional dating websites use algorithms and compatibility tests to match users based on their interests, personality characteristics, and relationship goals
  • Mobile dating apps use swiping mechanisms to connect users with potential matches and indulge more to a younger audience. Check, how to create a dating app?.
  • Niche dating websites cater to individuals with specific interests or lifestyles including religious affiliations, hobbies, or cultural preferences.
  • Casual dating/hookup websites and apps focus on short-term dating and hookups.

Online Dating User Statistics

Here, we walk you through some of the latest online dating users statistics:

Online Dating User Globally

Dating Services User Forecast Worldwide

Source: Statista

  • In 2022, there were more than 366 million online dating users available worldwide.
  • It is estimated that, by 2027 there will be 440 million people looking for love through online platforms.

Online Dating User Statistics By Country

  • In the US alone, online dating users reached upto 34.5 million in 2022 and expected to reach 35.5 million in 2024.
  • In the US, 21.9% of the population uses online dating.
  • Online dating is also quite popular in European countries such as the UK (19.1 percent user penetration rate) or France (12.7 percent) in 2023.
  • Population using online dating in India and China are (at 9.1 percent and 5.8 percent, respectively).
  • The number of users is expected to amount to 11.71m users by 2027 in the UK.
  • The number of users is expected to amount to 28.41m users by 2027 in India.

Online Dating User Statistics By Demographics

  • Globally around 31% of online daters are single.
  • This audience is characterized as 61% male and 39% female.
  • 85% of the online dating population is under the age of 34.
  • 3% of Americans that used online dating sites/apps in 2022 had a high school education or less.
  • In 2022, 7% of American online dating users lived in urban areas.

Online Dating User Statistics By Behavior

  • More than 74% of people admit that they check their online dating accounts while at work.
  • 75.4% of overall users use at least two dating apps.
  • Men were using 3 or more dating apps at a time than women.
  • 79.37% of responders across all categories say they check their online dating profiles at least one time per day.

Online Dating User Statistics By Community

  • According to Pew Research, 55% of LGBTQ adults said they have used a dating app.
  • 24% of LGB American daters met their current spouse on an online dating app.
  • In 2022, 13% of LGB Americans used online dating apps/sites.
  • According to a survey, over 80% of Christian singles have attempted online dating.
  • Around 44% of Christian singles are trying 3 to 5 dating apps and sites.
  • It is reported that 13% of men are open to polyamorous relationships and looking for multiple serious partners, compared to just 3% of women.

Online Dating Success Rates and User Satisfaction

  • In 2022, 53% of Americans had a positive experience using dating sites/apps.
  • Almost 14% of users get married to someone they met on an online dating site or app.
  • About 21% of LGBTQ online users say they have either been in a committed relationship with or married someone they met through a dating platform

Online Dating Scam Statistics

  • In early 2022, around one in ten adults in the U.S. said they had experienced catfish online.
  • Moreover, 8% of U.S. men said they had sent money to a catfish as of January 2022.

Also Read: Why Dating Apps Fails?

Dating App User Statistics

Have you ever wondered about the diverse range of users available on dating apps? Let’s take a closer look at the statistics.

Global Dating App User Statistics

  • In 2022, the number of dating app users has increased with over 337 million people using dating apps globally.
  • It is expected that 384 million will prefer to use online dating in 2023.

The table clearly indicates that the number of dating app users increases year on year.

Year Dating Global Market Size in Billions
2017 241 million
2018 250 million
2019 283 million
2020 293 million
2021 323 million
2022 337 million

Tinder App User Statistics

  • the most downloaded Tinder dating application in 2022, with a total of 64 million worldwide downloads.
  • In the United States, awareness of Tinder is high, with 84 percent of dating service users knowing the brand.
  • In the UK, 86 percent of online dating service users knew of the brand
  • 51% of LGB American online daters have used Tinder.
  • 75.8% of Android Tinder app users are male and 24.2% are female.
  • 18 to 29 years old — have a strong preference for Tinder.

Bumble App User Statistics

  • Bumble has over 50 million active users in 2023. There were 45 million yearly active users in 2021.
  • 72% of Bumble users are under 35.
  • Bumble gender ratio is 3:1 approx (male-female). 32.6% of Bumble users are female.

Check out our blog to understand more about Bumble App.

Badoo App User Statistics

  • Badoo in January 2022 had almost 30 million organic users from all over the world.
  • It operates in 190 countries and is available in 47 different languages

Dating Websites User Statistics

Here, let’s delve into the statistics and find out how many users are using popular dating sites.

Match User Statistics

  • Match is the Most Popular Site with 40 million active users
  • Users from 30 to 64 years old prefer Match.com

Elite Singles User Statistics

  • The dating website boasts a refined member base, with more than 80% of its users holding degrees ranging from BAs to PhDs.
  • Gender Ratio is 43% male and 57% female.

Online Dating Industry Market Size

Online dating industry has been growing steadily in recent years. But have you ever wondered how big is the market size of it? Let’s look at numbers.

Global Market Size of Online Dating

  • In 2022, the global online dating market size was valued at US $9.65 billion.
  • The market size of online dating is projected to register a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030.

The online dating industry has observed tremendous growth over the past few years. Moreover, we will notice higher growth in the online dating industry in the years to come.

On the basis of that, we have estimated yearly valuation as shown below.

Year Dating Global Market Size in Billions
2021 $8.94
2022 $9.65
2023 $10.37
2024 $11.17
2025 $12.03
2026 $12.95
2027 $13.95
2028 $15.02

Regional Market Size

  • The regional share of Asia Pacific was valued at USD 1,764.8 Million in 2022 and expected to exhibit fastest growth.
  • Together, China and India held the majority of the market in the Asia-Pacific region, accounting for nearly 58% of the total.
  • The largest portion of the global market, at around 36%, was held by North America.

Dating Application Market size

  • The global online dating app market size was estimated at US $7.94 billion in 2022 and is expected to reach US $8.64 billion in 2023.

Market Share of Leading Dating Players

  • Tinder has the highest market share of 29.17%, which makes it the most popular dating app globally.
  • Bumble’s market share in the USA is 26.04% in 2023, making Bumble the second-largest dating app with the most market share.
  • Hinge has grown significantly, having a market share of 18.75%.
  • Plenty of Fish has an 11.46% market share, almost 2/5th of Bumbles.
  • Badoo, known for its photo verification and location-based matching features, holds a market share of 5.21%.
  • Grindr holds a market share of 3.13%, making it a popular dating app for LGBTQ+ individuals.
  • OkCupid holds a market share of 3.13% and is a popular dating site globally known for its extensive survey.
  • One of the oldest and most established dating platforms, Match, holds a market share of 3.13%.

Market Size by Age and Gender

  • The gender ratio of online dating is 52.4% Male vs. 47.6% Female.
  • The 18-25 year age group recorded the highest market share of about 58% in the year 2022.
  • The 26-34 year age group is expected to be the fastest-growing segment accounting for a CAGR of 8.0%.

Revenue Statistics of Online Dating

Whenever you look at the online dating industry, one of the questions that appears in your mind is, How much do online dating services make?

Here are some revenue statistics that can provide valuable insights into its growth and potential.

Global Online Dating Revenue

  • Internet dating generated 2.86 billion U.S. dollars in 2022,
  • Revenue in the Online Dating segment is projected to reach US$3.01bn in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 3.23%, resulting in a projected market volume of US$3.41bn by 2027.

Know in Detail: How Do Dating Apps Make Money?

Online Dating Revenue By Countries

  • In the United States Revenue in the Online Dating segment is projected to reach US$1.35bn in 2023.
  • In the UK Revenue in the Online Dating segment is projected to reach US$191.90m in 2023.
  • In Japan Revenue in the Online Dating segment is projected to reach US$78.72m in 2023.
  • In China Revenue in the Online Dating segment is projected to reach US$286m in 2023.
  • In India, Revenue in the Online Dating segment is projected to reach US$70.84m in 2023.

Revenue by Age and Gender

  • The age group 18-25 years accounted for the largest revenue share of 36% in 2022, followed by the 26-34-year age group.

Online Dating User Penetration

According to Statista, the user penetration of online dating will be 5.0% in 2023 and is anticipated to reach 5.5% in 2027. The total number of users in the online dating industry is expected to reach 440.9 million in 2027.

Online Dating User Penetration

Source: Statista

According to Statista, the user penetration rate is highest in the United States at 14.72%. However, it shows that the user penetration rate is the lowest in India at 2.74%.

According to PewResearch, three-in-ten adults in the United States have used a dating app or site once in their lifetime. Further, the number changes depending on age and sexual orientation.

Many people use dating apps for hookups, finding friends, and also their life partners. Let us have a look at the total number of dating app users across the globe.

Emerging Trends and Future of Online Dating

With gradually growing at a great pace, the dating industry also witnessed some amazing trends over the period. Here we have listed some popular trends among them.

Artificial Intelligence

AI is integrated in online dating apps through automated chatbots, predictive analytics, facial recognition technology & many more to help users find potential matches. 47% of participants (almost half of the survey) are saying they will use an AI dating app to find their long-term partner.

The app Iris Dating, which spreads love in the time of AI, has already gained around 2 millions users.

Also don’t miss to check out our blog on how AI is shaping the future of online dating to learn more about this exciting trend.

Virtual Dating and Video Dating

Various forms of virtual communication, such as video calls, video chats, audio calls, audio notes, etc., gained enough attention over the last few years. According to thezoereport, 65% of users love virtual dating after the social distancing rules were about to get over.

In the age group between 18 and 24, 51% say video and virtual dating are important. By observing the massive growth, various popular dating apps like Tinder, Bumble, and Happn started integrating virtual dating features.

Niche Dating Apps and Sites

Businesses start providing niche dating services focusing on a particular group of people or communities based on their age, demographics, interests, and many more.

For example, Grindr for gay, bi, trans, and queer people. It is the most successful niche dating app with 11 million monthly active users. Check out a few other LGBT Dating apps popular worldwide.

Also it is estimated that user sessions are growing at 11.3% and IAP revenue at 20.6% YoY.

Don’t forget to check out the list of best niche dating apps.

Wrapping Up

We hope you have found this list of online dating statistics informative. As this industry continues to evolve, analyzing market size, user demographics, and revenue, help you make informed decisions. You can easily create a successful dating service that meets the needs of your target audience.

However, developing a dating platform requires expertise, so, it’s crucial to consult with dating app development experts in the field to ensure that your platform is competitive and successful in the market.

At Guru Technolabs, we specialize in developing custom dating platforms tailored to your specific requirements. Our team of experts has extensive experience in creating successful dating platforms (website & application) that offer a seamless user experience.

Contact us today to learn more about our services and how we can help you succeed in the online dating industry.

Frequently Asked Questions

The online dating industry growth is not going to stop anytime soon. As per IndustryARC, the online dating industry market size will grow at a CAGR of 4% between 2021 to 2026 and reach $10,738 million in 2026.

The United States stands in the first position, with 49 million people using online dating services, according to Statista. It has a user penetration of 14.72% worldwide.

According to Statista, the online dating industry will be worth $3.1bn in 2023. The revenue is expected to grow at a CAGR of 6.25% between 2022 to 2026 and reach US$3.41bn by 2027.

The key suppliers in the online dating industry consist of eHarmony.Inc, Match Group.Inc, The Meet Group Inc., Spice of Life.Inc, Love Global Group Ltd, Zoosk Inc., and more.

Men have a 0.5% chance of getting a match on Tinder. It’s much lower than for women.

Online dating is most likely used by younger adults. About 53% of those under 30 reported using a dating site or app.

The biggest target market of online dating apps comprises 43%, ranging between 25 to 34 years old.

The annual growth rate (CAGR) of dating apps is 7.4% from 2023 to 2030.

It is estimated that there are over 8,000 competitive online dating sites globally. Check out if you want to create a dating website.

The success rate of online dating users in the US says 54% of relationships are as successful as the ones that begin with a person.

The key players in the online dating industry include Tinder, Bumble, Badoo, PlentyofFish, OkCupid, Match.com, and Happn.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.