• Aug
  • 15
  • 2018

Mobility Solutions for Retail Industry

If you are in the retail industry, then you should have a clear idea of what kind of changes will occur in this sector in the future.

This is important because if you know the future trends of the retail industry, then you can adapt your own business to survive in the highly competitive mobile retail sector of the future.

It is believed that in the future, mobility solutions will play an essential part in the retail business.

Therefore, you must invest in the retail application development process to give your business a boost.

In this article, we have listed some of the revolutionary enterprise mobility solutions for retail that will completely change the way people shop in the future.

As the owner of a retail business or retailer, you must develop retail application to adapt your business better to face these momentous changes with mobility store.

Future in retail will be faster and smoother :

Future in retail will be faster and smoother

People nowadays do not have the time to spend hours in shopping. It is expected that in future, shopping will be far quicker (through dedicated retail apps).

One way to adapt your business to this trend is to look for retail mobility solutions.

Mobile apps are going to be the future of retail business. The reason being, they offer the customers a faster and convenient way to access the retail store on their smartphone.

Mobile applications can give you unprecedented opportunity to engage with your customers.

The improved customer engagement and efficient retail store management through the mobility solutions will help you to reduce your operational cost and improve your profit margin significantly.

IoT will rule the way how retail business is conducted :

IOT will rule the way how retail business is conducted

In the future where people will rely more and more on a mobile solution for any kind of buying and selling, IoT will play a very important part.

As technology evolves even further, IoT will become the new normal in retail business.

We are already seeing the effectiveness of Alexa from Amazon that helps customers connect to the Internet and retrieve information through oral commands.

This will grow even more refined in the future and customers will be able to order things online and also make with payment for those goods through IoT.

You have to integrate the IoT technology with your retail business to provide your customers with a great immersive shopping experience.

Virtual aisle for easier search :

Virtual aisle for easier search

As an owner of the retail shop with a large number of products, you should provide your customers virtual aisle on your retail mobile app.

An online retail store solution can offer innumerable options to the buyers which is not possible in a brick and mortar store.

You can design your retailer app with an inbuilt virtual aisle that will help the customers to look for similar items present in the store at the bottom of the screen.

In case the customer likes a particular product, then the app could show him the same product in multiple colours.

This will improve the shopping experience of the customer immensely attracting him to come back to your store again and again in the future.

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Use augmented reality to improve consumer experience :

Augmented reality allows you to provide your customers with a fantastic shopping experience.

The amazing thing about augmented reality is that you can program it to reduce the pain point of the customer at the same time improving the customer care service significantly.

This has a great impact on the overall conversion ratio. Augmented reality can be used to give customers a virtual experience of what the product will look like on them.

Use augmented reality to improve consumer experience

For example, if your retail store sells dresses then you can use augmented reality to help the customer experience how they will look in a particular dress.

In a similar fashion, augmented reality can be used virtually with any product.

This will not only help you to sell more product but also increases the chance of getting repeat customers.

Additionally, AR in combination with AI will help you to anticipate what a customer will like to purchase.

This gives you the chance to show him with a bunch of options for the product that they are likely to choose for better conversion.

Use location intelligence to provide customised service :

Use location intelligence to provide customised service

Attracting customers to your retail store will be a big challenge due to the cut throat competition.

In such a situation your business will benefit greatly if you adopt location-based services.

Location intelligence helps you in customer analysis, to find best location for a new store, advertising and marketing promotions etc.

You can use location intelligence to improve customer engagement by providing them with the option of ordering any service directly through their smartphone.

Whether you are a small business or a large multinational retail chain, location intelligence can help you a great deal in selling a product to the customers.

You can use this service to identify different kind of products available in your store(s).

When a customer searches for that product, the retailer mobile app on his smartphone will guide him to that aisle where the product is displayed.

Mobile scanning go solution for retail business :

Mobile scanning go solution for retail business

Scanning as you go solution for retail business is an important step if you want to improve the average revenue per user for your store.

Scanning goes solution reduces the pain point of a customer who has to stand in line for the payment of the bill as well as at the checkout counter.

This also allows you to push promotions directly into the retail mobile application of individual customers which will help your business through better conversion rate.

Scanning on the go solution also allows a retail owner to effectively target their loyal customers through consumer lifetime value incentives.

This will not only help you to retain your existing customer base but also expand it even further.

Scanning on the go solution also allows the retail owners to reduce their workforce and automate the entire buying and selling process.

This will increase their profit margin significantly.

Provide ultrafast delivery to your customers :

Provide ultrafast delivery to your customers

If your retail business includes shipping then it is important that you deliver the order as quickly as possible.

This will allow your customer to get their itemson time. For this, you can invest in drone technology.

You can integrate your service side of the business with your retailer app.

For food business, itwill enable you to send fresh out of the oven food to your customer quickly through the aerial route.

Voice-activated search for smoother navigation :

Companies who have invested in retail mobility solutions are relying more and more on voice assistant (like Alexa) search for improving theirs in app navigation.

You can ask your retail application developer to design an app with Alexa like voice search feature to help your customer find the item of their choice quickly and accurately.

Provide Omnichannel experience :

Provide Omnichannel experience

Customers in the future will seek consistency in all the selling points of your retail store.

Whether your customer is accessing your website on Kiosk, call centre, website, dedicated app or the physical store, they will look for same kind of experience.

To make this happen, you have to provide an omnichannel shopping experience to stay ahead in the competition.

Improving stock control through mobile inventory management :

Improving stock control through mobile inventory management

keeping adequate stock in your shop is very important.

You have to ensure that you should have an efficient stock management system to ensure that all the products are available in adequate numbers.

You do not want a situation where you have either too many numbers of a product in your stock (that will block your capital) or too few.

To do this you should adopt the mobility stock management system to reducethe cost of holding a huge amount of stock and replenishing stocks at the right time.

Invest in customer loyalty apps :

Invest in customer loyalty apps

As competition hots up in the digital world, you have to use customer loyalty ideas to attract more customers and retain the existing ones.

This could be done by providing discounts, giving redeemable coupons for repeat buyers and providing loyalty cards for extra benefits (higher discounts).

These are some of the important changes that are either happening or will happen in the future.

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Conclusion

If you want to survive in the high-tech market in future, then you must invest in the latest retail application development process.

This will help your business to stay ahead of the competition and flourish in the highly mobile world of the future.

Ravi Makhija

Ravi Makhija

A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company.

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