I Have An App Idea Where Do I Start?

Published On: November 20, 2015
Last Updated: January 6, 2023
I Have An App Idea Where Do I Start?

Mobile Apps have gained a lot of traction in the last decade. Considering this, a vast number of businesses, brands, and entrepreneurs have understood the importance of mobile apps and are joining the mobile industry by launching mobile apps.

Now, if you have also got a mobile app idea, then you have started your journey to make a presence in the digital world.

However, before beginning this journey, some of the possible questions that might appear in your mind are:

  • I have an app idea what next?
  • I have an idea for an app, what steps can I take?
  • What do I need to build an app?
  • What is the best way to build an app?

To make your task easy, in this blog, we will provide you with things that you should consider to convert your app idea into reality. Apart from this, you will also learn how to market your mobile app in order to generate more revenue.

In a nutshell, we will explain to you what to do with an app idea systematically.

Without waiting much, let’s start with the things that you need to decide before mobile app development.

What to do with an app idea?

This blog lists out 6 Things that you should follow:

1. Conduct a Market Research

Prior to starting any work, it is highly recommended to conduct R & D. The same thing applies while developing a mobile app, carrying out research will help you form different perceptions about the current market scenario & your competitors.

Conduct a Market Research

As of the third quarter of 2022 Statista’s data, there an estimated 35.3 billion apps on Play Store and on iPhone. Here, you need to conduct a proper analysis of the best apps in the market that align well with your app idea.

By doing this, you will know the strategies and errors made by your competitors and build an effective plan.

Besides this, the best way to build an app is to know in advance who is your target audience. If you don’t know your potential audience, then you won’t be able to execute your idea properly.

Moreover, your app’s success depends on the potential audience’s needs.

Briefly, your app won’t get the user’s attention if it’s not solving a burning problem or adding some value in their life.

By collecting feedback & opinions from the target audience, you will be able to understand their needs. Combine your app’s goals with users’ needs to build a highly comprehensive app.

2. Create a Business Document

After doing thorough market research, the next most important step is to create a fully-functional business document.

In the business document, you have to define all the features and functionalities of the mobile app idea. Here, you should define the primary and secondary features of your mobile app.

Basically, primary features consist of all the features without which your app doesn’t function. While secondary features include some additional features to enhance the experience of the users.

Apart from this, you need to decide the platform on which you want to develop your mobile app. Here, you have two options: Native and Hybrid.

In native app development, you have to develop apps for Android & iOS platforms separately.

While in hybrid, you have to develop one app that works well with multiple platforms. To know more, check out this guide on Native Vs.Hybrid App Development.

3. Identify Ways to Earn from the App

In this step, you should decide different ways to generate revenue from your mobile app.

To make your task easy, here have listed out some of the options:

  • Provide a free version of the app for a limited time, then make it paid.
  • Include in-app purchases (provide a free app, but ask users to pay if they want advanced features).
  • You can integrate ads into the app from AdMob, RevMob, etc., to make money from advertisements.

If you want to make your app successful, then your app must have some unique features so that people love to pay to get that feature.

Here, we recommend you provide a freemium version to your users.

In the initial phase, you need to provide your app for free. If people like and find your app useful for them, then they will happily pay for it.

But if you provide a paid version from starting, then people might hesitate to pay for it. Why?

The reason being, they have a fear of getting their money wasted.

And yes, if you want to make your app paid, then again you have to answer another question, i.e., what will be the price? For this, you can conduct the survey, do competitor analysis (if you have), do market research, and compare all these things to finalize the app price.

To avoid this time confusing process, we suggest you keep your app free of cost. Then you may be wondering how to get good revenue by keeping an app free? For the same, you can refer to this blog on how free apps make money.

4. Choose the Right App Development Team

After making a full-proof app idea, the next thing is to execute that idea effectively, that’s when you can take help from a professional mobile app development company.

An app development company ensures to follow best practices to deliver you a feature-rich, scalable, and reliable app.

Here are some things you need to look upon prior to choosing an app development company:

  • Know the technologies in which they are providing the services
  • Check out their previous work
  • Consider time-zone for effective communication
  • Refer their latest case studies
  • Check their tech blog

To know the detailed process of choosing the best app development company, you can refer to this blog on ultimate guidelines to hire the best app development company.

5. Develop a Minimum Viable Product

Develop a Minimum Viable Product

It is highly relevant to test your app before launching a full-fledged version for the public. Here, MVP version contains the core features of the application.

If you have limited budget and resources, then you shouldn’t abandon the idea of developing an app but change your method.

In this situation, a better approach is to build a Minimum Viable Product as it is a cost-effective way of developing a mobile application.

MVP is really important because it resolves some of the most critical questions:

  • What issue does your app resolve?
  • What steps your target users will follow to solve the problem?
  • Which thing in your app forces the user to download the app?
  • Which is the unique selling proposition of the app?
  • Which should be the core features in your app?

Lastly, MVP is an in-depth analysis of your mobile app. It provides you with a gist of your entire mobile application. To know about MVP, check out this incredible guide on Importance of MVP in Mobile App Development

6. Create an Effective Marketing Plan

Even if you just possess an app idea, you can create a marketing plan and promote your app instantly. By doing this, you will be able to attract, nurture, and build a real audience for the app’s adoption.

Generally, a user has to pass various stages before it becomes committed to your app. This consists of awareness then interest followed by leads, trial, purchase, and lastly referral.

For an app idea, emphasize on two things: creating awareness and interest.

Two essential ways to achieve these things are starting a blog and building a social media presence.

Apart from the above, you need to apply different marketing strategies when your app is in the development phase and when it goes live.

If you don’t know how to market an app from ideation to app launch, then we recommended approaching a digital marketing agency. They will prepare some proven marketing strategies for your app and market your app accordingly.


If you have a unique app idea, then it’s wonderful. However, having an app idea wouldn’t make it successful. To take your app idea to the next level consider doing market research, finding a proper app development team, and creating a powerful marketing plan.

Lastly, if you are looking forward to giving your idea life, then you can approach us. We at Guru TechnoLabs possess a highly-talented team of professionals who can convert your million-dollar idea into reality.

Share your app idea with us and we would provide you a free quote.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.