I Have An App Idea Where Do I Start?

Published On: November 20, 2015
Last Updated: December 8, 2023
I Have An App Idea Where Do I Start?

Mobile apps have gained a lot of traction in the last decade. It is expected to generate over $935 billion revenue in 2023.

Considering this, a vast number of businesses, brands, and entrepreneurs have understood the importance of mobile apps and are joining the mobile industry by launching mobile apps.

Now you are wondering if you have a mobile app idea, but what to do next? Several questions hindering your mind:

  • I have an app idea now; what next?
  • I have an idea for an app; what steps can I take?
  • What do I need to build an app?
  • What is the best way to build an app?

In this blog, we will provide you with the steps you need to consider to convert your app idea into a fully-functional app.

Whether you are looking to solve a specific problem, transform an industry, or enhance your business operations, understanding the complexities of app development is crucial.

So let’s get started.

How To Turn an Idea into an App?

Here we have explained the step-by-step process to turn your idea into a successful app. Let’s look at it.

1. Do Market Research

Before starting any work, it is recommended to conduct market research. The same thing implies here while developing a mobile app. Carrying out market research will help you understand different perceptions about the current market scenario & your competitors.

As of 2022, there are approximately 3 million Android apps on Google Play and 1.6 million on Apple’s App Store. So properly analyzing the best apps in the market helps you align with your app idea.

Research competitors’ strategies and what errors they have made to build an effective plan. Also, know about your potential target audience, which will help you execute your app idea properly.

Moreover, your app’s success depends on the potential audience’s needs. Your app won’t get the user’s attention if it does not solve a burning problem or add value to their life.
By collecting feedback & opinions from the target audience, you will understand their needs. Combine your app’s goals with users’ needs to build a highly comprehensive app.

2. Make a Business Plan

After doing thorough market research, you have plenty of valuable information. Now the next important step is to create a comprehensive business plan. In that, the crucial aspects you should include:

Define the App’s Purpose & USP
Define what problem your app aims to solve or look for the competitor’s gap that needs to be addressed. Find your unique feature that excites users and sets your app apart from existing solutions.

Know Your Target Audience
Understand your target audience by defining their demographics, preferences, behaviors, and pain points. Customize your app’s features and design that serves their specific needs.

List Apps Feature
List all the core features and functionalities your app will offer. Prioritize these features based on their importance to the user experience. Keep in mind that simplicity and usability are key.

Choose a Monetization Model
You need to determine how you will generate revenue from your app. Consider different app monetization strategies such as:

  • In-App Purchases: Providing a fee for virtual goods, premium features, or content.
  • Subscriptions: Providing access to exclusive content or features on a recurring basis.
  • Advertising: Displaying ads within your app to earn revenue from advertisers.
  • Freemium: Offering a basic version for free and charging for premium features.

Technical Requirements
Also, specify the technology stack and platform (iOS, Android, web) you want to develop your mobile app. Allow potential partners or developers to understand the technical scope of the project.

Remember, a well-crafted business plan evolves as your business grows. Regularly revisit and update your plan to reflect changes in the market, user feedback, and your business goals.

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3. Explore Funding Options

It requires a collaborative effort to turn your app idea into a successful reality. So finding the right partners or co-founder with a diverse range of skills, expertise, and resources increase the app’s chances of success. However, it is equally important to obtain the necessary funding as it fuels development, marketing, and operations.

So let’s explore various funding options available:

Personal Network
Use your personal and professional connections to find individuals who trust your app idea and agree to invest. It includes friends, family, colleagues, or mentors who might be willing to contribute.

Private Investors
Private investors, referred to as “angel investors,” are high-net-worth individuals who invest their personal funds in startups during the early stages in exchange for ownership equity or convertible debt. They provide not only funding but also valuable mentorship.

Funding Contests
Many organizations and competitions provide funding opportunities for innovative app ideas. Participating in these contents offers you great exposure and potential funding and also validates your app’s concept.

Venture Capital Investors
VC firms invest in startups with high growth potential. It is secured in exchange for equity, and VC firms bring expertise, mentorships, and networks to the table.

So, carefully evaluate your options according to your specific needs and aim for a funding strategy that aligns with your long-term goals.

4. Find an App Development Company

Selecting the right app development company is a crucial decision that influences the success of your app project. Depending on your specific needs, budget, and preferences, choose an app development company. There are different options to consider including:

This company operates within the same country as your business. You get all the benefits in terms of communication, time zone differences, cultural understanding, and more. However, it comes with higher labor costs compared to offshore options but offers a fast response.

This type of company is located in a neighboring or nearby country with a similar time zone. It makes communication easier, streamlines management, and minimizes its associated challenges.

It involves partnering with a company located in a far country with a huge time zone difference. Offshore development helps you save costs due to lower labor costs in certain regions. However, there might be cultural differences and language barriers, but effective management ensures a successful partnership.

Ultimately, the choice depends on your needs, priorities, and limitations. Conduct thorough research and select a reliable and experienced mobile app development company that creates a successful app that meets your business goals.

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5. Develop an MVP

Creating a Minimum Viable Product (MVP) is a crucial step in turning your app idea into a tangible reality. It is a scaled-down version of your app that includes core features and functionalities.

Also, if you have budget constraints, developing an MVP app is a cost-effective solution. This approach allows you to gather feedback from your targeted audience before launching a full-fledged version for the public.

Developing an MVP app is not about building a functional app; it’s about focusing on the app’s core value and refining it based on user feedback.

6. Keep on Improving Your App

The journey of app development doesn’t end with the launch of your MVP; it’s just the beginning. It’s crucial to adopt a mindset of continuous improvement to stay relevant, engaging, and competitive.

Regularly modifying your app based on user feedback, technological advancements, and changing market trends can significantly contribute to its long-term success. While continuous improvement is essential, too many updates in a short period might overwhelm users.

As the user base grows and diversifies, their needs may evolve. So modify your development strategy by understanding user preferences and expectations.


We hope this blog has provided you with a complete roadmap to guide you through the journey, from the beginning of your app idea to its eventual success.

However, having an app idea wouldn’t make it successful. To take your app idea to the next level, consider doing market research and finding a proper app development team who can contribute to your app’s growth.

Lastly, if you are looking forward to giving your idea life, then you can contact us.

Guru TechnoLabs is an experienced mobile app development company with a highly talented team of professionals who can convert your million-dollar idea into reality. We understand that every app idea is unique, and we’re committed to tailoring our approach to meet your specific needs and goals.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.