How to Start an Online Clothing Store?

Published On: July 17, 2019
Last Updated: June 20, 2022
How to start an online clothing store

1. Choose Your Online Clothing Store Niche

Before you figure out what type of products you will sell in your online store, the first thing you need to do is decide which clothing and apparel you want to sell.

This process will help you choose the products and design your whole business plan around the type of target audience you want to attract and ensure you can start your business uniquely.

LookHuman is one of the best examples which suit the current discussion.

Choose Your Online Clothing Store Niche

The niche they have chosen is Pop Culture. To feed the pop culture, they used bold humor, which appeals to what pop culture refers to humor.

Their target audiences were also impressed with this unique strategy. They choose stylish hoodies, socks, and tees by ditching branded products.

Getting inspired from this, you can also design your marketing strategy so that you do not have to work hard to kick-start your online clothing store.

2. Choose your products wisely

When you have a niche, it’s an incredible chance to pick your things. Will you sell undercut sleeve shirts or dresses? The clothing and attire business area is for all intents and purposes and you can make sure there are a ton of products inside the category you’re selling in.

Choose your products wisely

In any case, if you’re attracted to a variety of clothes and plan to sell everything, this could be your death before you’ve even started.

When you’re starting an online clothing store, a better approach is to start with nearly nothing and moderate and after that, branch out your lines as you create.

3. Get ready to commit

There are a lot of things you can do to enhance the clothing store, so before implementing anything, you should understand the things at first instance.

Here, you will be giving all your effort and resources and thinking about integrating different patterns and colors in your eCommerce store to make it better.

Please note, while improving your online clothing store, you will face a lot of challenges and by overcoming them effectively, you will gain significant results. Here are some of the things to consider to improve your eCommerce store continuously:

  • Coming up with a new design
  • Making an proper business plan
  • Hiring a professionals
  • Looking after the technical problems
  • Social media marketing
  • Replying to customer’s mails to increase trustworthiness

4. Come out with the best business model for your Online Clothing Store

After deciding the niche and kind of products you want to sell, it’s an extraordinary chance to pick your online clothing store business model. There are mainly four types of business models in which your clothing store business fall in:

Each business model has its very own advantages and distances. Hence, you should choose the one model as per your objective, spending plan, and capacities.

Now let’s have a brief about all the models:

2. Private Label Clothing Store Business Model

In the private label business model, you need to collaborate with established companies that will later sew your label into the items.

In this type of model, you have to buy plain or label-less clothing items and, after that, incorporate your specific design, label, or tag prior to selling them in your store.

The investment in private label clothing is more as you have to identify a suitable manufacturing partner and pay them in advance for branding.

How to start a private label online clothing store? Talk with Expert

This model offers greater adaptability in terms of batch size & sampling, allowing stores to analyze products and tweak your plan without making much investment.

Unfortunately, there are a couple of drawbacks, for instance, overseeing fulfillment and stock management yourself.

In any case, some tools will empower you to streamline the technique, for example, Threadbird, where you can buy and modify dress and clothing as per the requirement. The tool provides fulfillment solutions if you maintain your inventory yourself.

3. Custom Cut-and-Sew Clothing Store Business Model

It is one of the best business models for those who want to kick-start their clothing brand from scratch. Here, you have to look after all the things from start to finish, such as a collection of materials, manufacturing space, and then fulfillment.

The primary benefit of this model is that you will be selling something unique and can customize it as per your requirement.

Here, you have two options:

  • Outsource your clothing requirements to firms.
  • Produce all the clothing yourself.

If you choose the second option, you will be entirely liable for identifying and coordinating your pattern-makers and manufacturers, finding suppliers, etc.

For the custom cut-and-sew clothing model, you will require enough funding and also knowledge of design principles.

4. Dropshipping

Like print-on-demand, dropshipping allows clothing store owners to sell clothing items directly fulfilled from wholesalers.

Dropshippers mainly work as middlemen; as soon as an item is ordered, the dropshipper orders the item from the third-party company and then delivers it to the customer.

For instance, dropshippers collaborate with leading eCommerce sites like Alibaba to obtain products at reduced costs, which can be later sold at a fair price.


As per this business model, you will require very little investment for starting a clothing store as you don’t have to deal with things like a stocking, storing, packaging, and shipping.

The only downside is that your products won’t be unique and can easily be purchased from other vendors.

5. Online Clothing Store Business Plan

Once you have a niche, types of products you are going to sell, and business model, the next thing you need to do is outline the business plan:

  • Brand/company description (The way you want your target audience to look at your brand)
  • Products (Determining the things that makes them unique)
  • Market (identifying the potential customers present in divided markets)
  • Business model/fulfillment strategies
  • Biggest competitors (making a list of your leading competitors)
Online Clothing Store Business Plan

Talking about the eCommerce methodology, you should have clear answers to some essential questions like where your traffic (potential customers) will originate from and what makes your items engaging to that traffic.

Moreover, a portion of your marketable strategy ought to also incorporate your pricing. Spending limit the cost per item with these significant cost contemplations:

  • Hardware, web development, hosting, and more
  • Designing and Development
  • Production price per item along with the samples
  • Labor and transportation
  • Materials

One of the most essential things that you should consider is checking the pricing of your biggest competitor and making sure that you are keeping your pricing appropriately.

6. Choose an Appropriate Domain Name

While choosing a domain name, ensure that it resonates well with your clothing business. Here are some of the vital things that you must take care of while buying a domain name:

Domain name should be simple to remember

Don’t go with a word that is difficult to pronounce because people will find it hard to remember and also share it. One better strategy is to choose some of the most common words and make a phrase that’s easy to remember.

Keep it Unique

A vast number of businesses and brands already exist in the online clothing business sector; therefore, you should choose a domain name that represents your brand and business.

Go with a .com domain

Even though many TLD (top-level domains) are available in the market, such as .org, .net, .xyz, etc., it is recommended to go with a .com domain as it’s not only widely used by businesses but also helps you to attract more audience to your online clothing store.

7. Decide an appropriate eCommerce platform for your online clothing store business

After choosing products, deciding a proper business model, and making the right plan, the next and highly crucial step is selecting an eCommerce platform for your store. Here, you can either develop a website or app or both.

If you have a low budget and short-term plan, you can choose to go with eCommerce SaaS platforms to build a website.

However, if you have a long-term vision and want to customize your clothing store, it is highly recommended to go with custom website development.

For the same, you should approach a prominent custom website development company. They will understand your requirements and deliver you the best website as per your requirement.

Before creating a website for your online clothing store, one of the questions that must appear in your mind is, what is the cost of building a website for an online clothing store?

To know the cost, you can check this blog on the cost of building a website.

A website is one of the best tools to take your business online; however, if you want to reach a broader audience and provide a top-notch experience to the users, you should also develop a mobile app.

For building a mobile app for your clothing store, you have two options. Firstly, you can choose to go with website builders, which are low in cost.

However, there are many drawbacks linked with the builders, such as less customization, security, limited features, etc.

Therefore, if you want to build a mobile app for your online clothing store, you should go with app development from scratch.

For this, we highly recommend you to approach a leading mobile app development company. They have years of experience; hence they can understand your needs and deliver you the best possible solution.

8. List your Products

After your online clothing store is developed, the next important thing is to list all the products for sale. For the same, you have to consider essential things given below:

Appropriate Product Descriptions

Product descriptions are one of the most vital parts for any eCommerce website as they determine whether a particular product/page is suitable for the search engine results.

They are essential to notify customers about the type of product you are offering and why they should consider buying from you.

Whenever you write product descriptions, one better strategy is to utilize different colors along with powerful language that provides all the details that the user wants from a product.

Display Products Properly

To display all the products effectively, you should include photos that should match with the product descriptions.

Here, you should not include one photo for your product but different photos of the product from different angles. By doing this, any user would be able to make a better decision.

You should also ensure to upload high-quality photos representing all the things like the front, back, side, fabrics, etc. details about the product.

Here, it is highly recommended to hire a professional photographer who clicks photos of models at different angles.

9. Launch your online store

Now, as you have listed your products, created a business plan, established fulfilment store, and made a fully-functional site, it is the time to release your online clothing store. Here are several essential tips that you should consider:

1. Portray Your Launch Strategy

Are you planning to run a promotion? Want to conduct a Facebook live video for the store launch? Send an Email from your existing database?

It doesn’t matter what you choose; please make sure that you provide details in a step-by-step process. To avoid any mistakes, read the entire process twice, and then share it with your target audience.

2. Set up Your Social Accounts

Prior to dispatching your site, ensure to create social accounts for your online clothing store. One better strategy here is to create accounts in advance and regularly post updates about your upcoming online clothing store. By doing this, you can run your social advertisements with the release of your store and market your new store increasing community.

3. Choose an Effective Email Marketing Plan

Please check that all your automation messages are ready and tested and also ensure that you have formed an email marketing strategy for the upcoming three months.

10. Decide your Shipping Partner

After you have launched your online clothing store, the next important thing is to choose a particular shipping partner to safely and securely deliver your products to your customers.

Depending on the business model you have chosen, you have to choose a shipping partner.

Here, if you choose dropshipping, you have to handle shipping logistics yourself. In the other case, if you have your inventory, you need to collaborate with a logistics company.

Different shipping companies operate in different regions, you should choose the one that suits your budget, and is reliable. Here, it would help if you also considered other taxes when you are delivering your products internationally.

11. Boost your online presence with Digital Marketing Technique

If you think that you will immediately start gaining a lot of profit once you have launched your business online, then we must tell you that you may be wrong.

After deployment, you must work tirelessly to rank your business on the top of the search engine’s results.

To be on the top of the search results, you must incorporate digital marketing strategy into your business. By implementing the latest search engine optimization techniques, you will rank your online clothing store and bring a lot of profit to your business.

To execute this task effectively, you can approach a professional digital marketing agency; they will increase your presence and rank your store in the search engines.

12. Look after Inventory and Organize your Online Clothing Store

Inventory is one of the most crucial elements of your online clothing store business. When you don’t have good stock for the demanded products, people will get frustrated. On the other side, if you have more stock than required, then your financial resources will be locked.

Watch out for latest trends

Always have a look at the most popular products and ensure that you have them in your stock. Moreover, you should also make sure that your store products don’t go out of a specific limit; here, you should consider integrating a proper system to track things.

For this task, you can either hire a person who manages the entire inventory when the products are overstocked or understocked.

There are some of the essential benefits of checking inventory from time to time. It helps you to find products that sell immediately and also products that remain in stock for long. Also, you can find specific products that have higher sales in a certain period.

Utilize data to define your clothing inventory

All the data that you have obtained from the trends and by tracking your inventory will help you to define the future of your inventory. This includes the list of products you have to stock as well as remove from your online clothing store.


We hope that you have understood all the things related to the online clothing business plan. Also, you must have an answer to the question, How to start an online clothing store.

Starting an online clothing store business requires a lot of time, money, resources, and effort. Hence, it can’t be done by a single person and you will need a professional team of developers.

For launching an online clothing store, you have to make a good investment for the first time. Later, you only have to pay for maintenance & support.

If you have an online clothing store idea, don’t hesitate to share your details with us. We at GuruTechnoLabs, a leading web & mobile app development company, can understand your requirements and provide you the effective solution.

Ravi Makhija
Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.

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