How To Start An Online Clothing Store?

Published On: July 17, 2019
Last Updated: September 16, 2023
How To Start An Online Clothing Store?

Step 1: Choose Your Niche

The first thing you need to do is decide which clothing and apparel you want to sell on your online clothing store.

This process will help you choose the products and design your whole business plan around the type of target audience you want to attract and ensure you can start your business uniquely.

Do market research and make a list of top fashion brands to find which clothing niche sells more. If you have a big family and many friends, you can ask their opinion and match it with what you see in your market research.

Amazon, the big daddy in the online retail market, has a ‘best seller’ page that keeps updating every hour. This is a great place to research the clothing niche that is attracting more people over a long period.

The research takes time, but it helps you get a clear picture of different clothing trends and which ones are popular to target and get maximum traffic to your online clothing store.

LookHuman is one of the best examples focusing on a particular niche called Pop Culture. Get inspired by this and pick a niche to kick-start your online clothing store.

Some of the popular niches include the following:

  • Vintage clothing.
  • An athleisure clothing line.
  • Genderless apparel.
  • Casual.
  • Modern street.
  • Corporate.
  • Prep.
  • Jock.
  • Rockstar.
  • Adventurer.
  • Trendy.
  • Vibrant.

Step 2: Pick a Suitable Business Model

After deciding the niche and kind of products you want to sell, it’s time to pick a business model for your clothing store. Each business model has its very own advantages and disadvantages. Hence, you should choose one model as per your objective, spending plan, and capacities.

Now let’s have a brief about all the models:

1. Print-on-Demand Clothing Store Business Model
Print-on-demand is one of the straightforward business models, and at the same time, it is highly affordable. Moreover, according to a study, the custom shirt printing industry alone will reach $10 billion in sales by 2025.

Print-on-Demand Clothing Store Business Model

These kinds of stores either print or update the pre-existing clothing according to the custom orders. Here, it mainly includes logos or a specific set of designs. As soon as a customer places an order, you or any third-party printer can form products as needed.

In print-on-demand stores, there are no ready-made clothes available for sale. If you rely on a third-party printer, your overhead costs decrease.

2. Private Label Clothing Store Business Model
In the private label business model, you need to collaborate with established companies that will later sew your label into the items.

In this type of model, you have to buy plain or label-less clothing items and, after that, incorporate your specific design, label, or tag before selling them in your store.

The investment in private-label clothing is more expensive as you have to identify a suitable manufacturing partner and pay them in advance for branding.

This model offers greater adaptability in terms of batch size & sampling, allowing stores to analyze products and tweak their plan without making much investment.

Unfortunately, there are a couple of drawbacks, for instance, overseeing fulfillment and stock management yourself.

In any case, some tools will empower you to streamline the technique, for example, Threadbird, where you can buy and modify dress and clothing as per the requirement. The tool provides fulfillment solutions if you maintain your inventory yourself.

3. Custom Cut-and-Sew Clothing Store Business Model
It is one of the best business models for those who want to kick-start their clothing brand from scratch. Here, you have to look after everything from start to finish, such as a collection of materials, manufacturing space, and fulfillment.

The primary benefit of this model is that you will be selling something unique and can customize it as per your requirements.

Here, you have two options:

  • Outsource your clothing requirements to firms.
  • Produce all the clothing yourself.

If you choose the second option, you will be entirely liable for identifying and coordinating your pattern-makers and manufacturers, finding suppliers, etc.

You will require enough funding and knowledge of design principles for the custom cut-and-sew clothing model.

4. Dropshipping
Like print-on-demand, dropshipping allows clothing store owners to sell clothing items directly fulfilled from wholesalers.

Dropshippers mainly work as middlemen; as soon as an item is ordered, they order it from a third-party company and then deliver it to the customer.

For instance, drop shippers collaborate with leading eCommerce sites like Alibaba to obtain products at reduced costs, which can be later sold at a fair price.


As per this business model, you will require very little investment to start a clothing store as you don’t have to deal with things like stocking, storing, packaging, and shipping.

The only downside is that your products won’t be unique and can easily be purchased from other vendors.

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Step 3: Outline Your Business Plan

When you decide to open your online clothing business, put all the crucial aspects of your brand on paper. It will help you to understand the various challenges you may face. This way, you will encounter fewer surprises when you strive to establish your company’s name.

Making a well-thought-out plan offers numerous benefits that include the following:

  • It removes the scope of guesswork on your part.
  • Express the core values and goals of your brand.
  • You establish clear and measurable benchmarks for the success of your brand.
  • It will attract investors who are willing to put their money into your business.
  • Give a sketch of the financials of your brand.

You should follow a well-thought-out and systematic plan. Such a plan will help summarize your idea of how your brand will grow to reach its goal. Here, we have put together some crucial tips that are useful for making an effective plan for your online clothing store.

  • Look at Some of The Business Plan Templates for Inspiration
  • Write the executive summary
  • Provide the right information about your company
  • Explain your products and services
  • Give a detailed analysis of the market overview
  • Inform about your sales and marketing
  • Introduce your core personal
  • Mention your financial outlook
  • Check your business plan for any errors
  • Add engaging photos and informative graphics to improve the readability of the plan

Step 4: Choose an Appropriate Domain Name

The domain name of your online clothing store is extremely important for building an online presence. It forms the basis of how your potential customers will find your store, engage with your brand, and think about your business.

The domain name provides credibility to your business and gives your online store the same access to the marketplace as other competitors online. It is a pathway through which potential customers can visit your website to learn more about your business or your products or services.

Choosing the right domain will help build a strong brand image, which will help your online store to stand apart in the crowd.

While choosing a domain name, ensure that it resonates well with your clothing business. Here are some of the vital things that you must take care of while buying a domain name:

Domain names should be simple to remember: Don’t go with a word that is difficult to pronounce because people will find it hard to remember and share it. One better strategy is to choose some of the most common words and make a phrase easy to remember.

Keep it Unique: A vast number of businesses and brands already exist in the online clothing business sector; therefore, you should choose a domain name that represents your brand and business.

Go with a .com domain: Even though many TLD (top-level domains) are available in the market, such as .org, .net, .xyz, etc., it is recommended to go with a .com domain as it’s not only widely used by businesses but also helps you to attract more audience to your online clothing store.

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Step 5: Build Your Online Store

Now, it’s time to build your online clothing store, which will be a virtual storefront where your customers can browse, shop, and make purchases.

Ensuring it’s well-designed and user-friendly is crucial to your e-commerce success. Start by selecting the right e-commerce platform. Popular options are Shopify, WooCommerce, BigCommerce, and Magento offer different features and pricing structures.

Invest in visually appealing website design to provide a seamless shopping experience to your customers. You can hire dedicated eCommerce developers from an e-commerce development company as they specialize in building and customizing online stores.

While making decisions, consider your budget, technical expertise, and scalability of the platform. A well-executed website sets the stage for attracting and retaining customers, so take time to get it right.

Guru TechnoLabs is a top eCommerce development company that specializes in creating easy to use and high conversion optimized websites.

Step 6: List Your Products

After your online clothing store is developed, the next important thing is to list all the products for sale. For the same, you have to consider the essential things given below:

Appropriate Product Descriptions
Product descriptions are one of the most vital parts of any eCommerce website as they determine whether a particular product/page is suitable for the search engine results.

They are essential to notify customers about the type of product you are offering and why they should consider buying from you.

Whenever you write product descriptions, one better strategy is to utilize different colors along with powerful language that provides all the details that the user wants from a product.

Display Products Properly
To display all the products effectively, you should include photos that should match the product descriptions.

Here, you should not include one photo of your product but different photos of the product from different angles. By doing this, any user would be able to make a better decision.

You should also ensure to upload high-quality photos representing all the things like the front, back, side, fabrics, etc. details about the product.

Here, it is highly recommended to hire a professional photographer who takes photos of models from different angles.

Step 7: Launch and Market Your Store

You have built the store, and now it’s time to launch. However, you need appropriate marketing and promotion techniques to succeed in this competitive world.

Here are several essential tips that you should consider:

1. Portray Your Launch Strategy
Are you planning to run a promotion? Want to conduct a Facebook live video for the store launch? Send an Email from your existing database.

It doesn’t matter what you choose; please ensure you provide details in a step-by-step process. To avoid any mistakes, read the entire process twice and then share it with your target audience.

2. Social Media Marketing
SMM is the strategic use of social media to improve the brand visibility of your online clothing store and drive more traffic to your website. It helps you to engage with your current customers and reach out to new ones. When done effectively, SMM can help you attract more customers to view your products and services.

3. SEO(Search Engine Optimization)
Search Engine Optimization is a process through which you improve the visibility of your website by focusing on those factors to which the search engine algorithm gives more weightage to rank your website. The higher your online clothing store website ranks, the more visibility it will get, which in turn will help attract potential customers to your business.

To execute this task effectively, you can approach a professional website marketing agency; they will help you increase your online presence and rank your store in the search engines.

4. Choose an Effective Email Marketing Plan
Please check that all your automation messages are ready and tested, and also ensure that you have formed an email marketing strategy for the upcoming three months.

Launching and marketing is an ongoing process. It’s essential to stay agile and adapt to changing market trends and customer preferences.


We hope this blog on how to start an online clothing store has provided you with sufficient knowledge to begin this journey.

Starting an online clothing store business requires a lot of time, money, resources, and technical expertise. If you need technical assistance building your online clothing store, consider hiring professionals and get the best eCommerce development services.

They can ensure your store operates smoothly and delivers an exceptional shopping experience to customers.

If you have an online clothing store idea and want to build an online clothing store, contact us.

Guru TechnoLabs is a leading e-commerce development company that can understand your project requirements and provide an effective solution and estimated quote.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.