How to Make Money Through a Dating App?

How to Make Money Through a Dating App?

You have invested a lot of time, money, and effort into building your dating application. Now, it’s the time to build an effective marketing plan and learn monetization strategies & integrate into your dating app.

Sound’s Good? Then let’s move on.

Here, in this blog, we will discuss different ways to earn money through a dating app. By integrating these ways, you can start generating good revenue and also make your dating app successful.

But, before we list out how to earn money through a dating app, let’s quickly understand how leading apps earn money.

Let’s look after all the points in detail:

How do dating apps make money?

Out of various dating apps, Tinder and Bumble are very popular amongst the users, so here we will discuss in brief how these dating apps make money.

How does tinder make money?

Different ways in which Tinder makes money is given below.

Tinder Plus: It provides unique features such as unlimited swipes, one super like per day, rewind feature, and one boost every month. The cost of this plan ranges between $9.99-$19.99 and it is dependent on the age of the user.

Tinder Gold: It provides all the features of Tinder Plus along with some additional features such as Top Picks and Likes You. The cost of Tinder Gold varies with age, location, and time of service and it ranges between $14.99 to $82.99.

Boost: When you buy a tinder boost, your profile will have 10x more views and 3x more matches.

Super Like: Using the super like feature, instead of signifying someone that you are interested in them by swiping right, you can just super like their profile which notifies the person that you are interested in them.

A free user just gets 1 super like a day, while a paid user gets 5 super likes a day. Users can also purchase a package between 5 or 25 with an additional cost of $4.99 – $19.99.

Tinder boost and Super like are two of the more popular features liked by users worldwide. Apart from this, tinder has so many effective features.

To know the detailed list of features offered by Tinder, checkout our blog on Tinder feature list.

Sponsored Profiles: Various corporates and events have started collaborating with Tinder in order to display their content just like profiles.

Tinder has adopted this model from Snapchat, which has cleverly converted the sponsored content/ advertisement similar to its user interface to make it look relevant and secure.

Sponsored Profiles

If a user clicks on the sponsored profile, they instantly receive a pre-drafted message from the sponsor with whom they can start their conversation. Tinder has generally integrated chatbots for this purpose.

To know more in detail how does tinder makes money, check out the Tinder Business Model.

How does bumble make money?

Bumble makes money using the freemium, in-app purchases and the subscription based model. To know more, check out this blog on bumble pricing model.

After checking how leading dating apps like Tinder and Bumble makes money, we will provide a list of ways how a dating app can make money.

So without wasting much time, let’s dig deep into the revenue channels that can be beneficial to generate revenue through the dating app.

How to make money through dating app?

Here is the list of some unique ways to monetize, which you can integrate into your dating app.

Subscription

This should be your primary revenue stream model for a dating app. Any registered user on a dating app who wants to avail more services must pay a subscription either monthly, quarterly, or annually.

You can categorize your app in such a way that whenever a user pays for a premium account, their profiles get more views, and more filtering options to select the best match. Also, you can provide them with a feature to chat with another person instantly.

Some services which you can include in the premium model include unlimited swipes and video chat which is not available in the free version of the app.

You can also limit the number of search results displayed for profile matching. Free members can see up to 5 results (let’s say) and paid members can view all results. Even the popular dating app tinder and bumble follow this model.

want to integrate subscription

In-App Purchases

Certain users love to use different types of emojis apart from the simple one. You can integrate in-app purchases for special emojis, GIFs, and such things. This is one of the best ways to earn money by dating apps.

In-App Advertisements

Advertisement on the dating app is also a very profitable option for dating app owners to generate profit for their services.

As various users around the world are spending a lot of time on dating apps; hence, new users are captivated to search for their future groom/ bride on these dating apps.

Many industries would like to target these audiences by advertising their own products/services that are related to dating services like food and beverages, greeting cards, florists, etc. You can also contact local businessmen to advertise their business on your regional dating app.

Many restaurant owners who have developed their own restaurant app are promoting their business through dating apps because it is the best place where their audience lies.

This method not only helps the dating app owners in generating revenue but also the companies who approach the dating app services to build their own brand.

Affiliate Marketing

In this type of revenue generating activity, you can also ask other service providers like restaurant owners, jewelry store, gift store, bar, and florist to sell their product or services through the dating app.

Affiliate Marketing

This allows the affiliate service to target the users of the app and the app owner. Hence, the app owner gets a commission for every sale that the affiliate services make through the dating app.

Sending gifts

An effective way to earn money via dating apps is by integrating a service that allows users to choose attractive gifts for their date and send them directly.

Hence, you can generate some revenue by selling gift items through the dating app.

For this, you can open an online gift shop of your own and provide its link on the dating app. Other than this, you can also collaborate with florists & gift shops and include their links in the app.

Run AdSense Advertisements

You can run Adsense advertisements through your dating app service subject to some restrictions on the content of your app.

Firstly, ensure that there is no adult content in the service menu of your dating app.

Run AdSense Advertisements

Secondly, you must take care that when you are using affiliate marketing as well as trying to target AdSense advertisement, the affiliate service should not contain any adult content because it is strictly against the internal policy of AdSense.

Use the services of BuySellAds

The Buy & Sell Ads is a service provider that connects advertisers with the publishers.

Through this service, you can advertise about your dating app, which will allow interested advertisers to find out more about your app and contact you to learn about the terms and payment slabs for posting an advertisement on your app.

This will allow you to bypass all traditional methods of looking for advertisers and you will be able to connect with the advertiser directly and negotiate your own price with them.

Promote sponsored posts on your app

To improve your revenue through the dating app, you should follow a policy of allowing sponsored posts in your app.

In this policy, you can allow all the companies that sell related products to dating services to post their content in your dating app.

In this way, you not only will provide better services to your app users, but also get more revenue from those companies that are posting sponsored content on your dating service app.

This type of service can help you to start generating revenue through your dating app and also make your app successful. In short, you can get profit as well as popularity for your dating app.

Provide personalized coaching advice

Several people are too shy to approach a person of the opposite sex. They are not confident enough to express their feelings and communicate with the other person.

To help them enjoy fun dates with their match, you can provide them with different tips and strategies to talk to the other person. Also, you can offer them tips about body language, grooming, appearance, and how to make the best first impression while meeting their date.

Provide personalized coaching advice

Apart from this, you can also provide a personalizing one-on-one video coaching session.

For providing these kinds of services, you can charge the service provider commission on each successful transaction.

Conduct a Paid Survey

There are various companies who are excited to know what the current market users want from these dating services.

You can check your demand by carrying out a paid survey among all the registered users on your dating app.

Your registered users are the perfect target audience for such surveys and many companies are willing to pay a premium to know the result.

which dating app monetization strategy is most suitable for your dating app

Become a Sponsor to Improve Client Base

You can become a sponsor of various events that are relevant to the dating world to create awareness about your dating app. To sustain in a highly competitive market and manage business online, this revenue stream will help you to gain more customers and improve the client base.

To market these events, you don’t have to take giant steps. You have to share details about the events on different social media platforms.

As soon as people know that you are the sponsor of the event, they would love to download and use your app; this will suddenly increase your app’s user base.

People who have downloaded the app are more likely to use the app to enjoy fun dates and to find their soulmate. This will help you improve the conversion of the app.

Here, if you are providing some unique and innovative features via subscription and if all these features resonate well with the users’ demand, then they will be ready to purchase a premium plan. This will ultimately help you to earn more revenue.

Conclusion

We hope that you have understood different ways to earn money through your dating app. Now, it’s time for you to sort out the best ways to generate revenue for your dating app as per the target audience.

Lastly, you can integrate all the suitable ways to generate money into your dating app. If you don’t know how to integrate these in your dating app, you can drop a message to us.

We as a dating app development company can integrate all the monetization methods discussed above in your dating app at a cost-effective price.

Ravi Makhija
Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru Technolabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.