How to Make Money Through a Dating App?

How to Make Money Through a Dating App?

You have invested a lot of time, money, and effort into building your dating application. Now, it’s time to create an effective marketing plan. For the same, you have to learn monetization strategies & then integrate them into your dating app.

Sound’s Good? Then let’s move on.

Here, in this blog, we will discuss different ways to earn money through a dating app. By integrating these ways, you can start generating good revenue and also make your dating app successful.

But, before we list out how to earn money through a dating app, let’s quickly understand how leading apps earn money.

Let’s look after all the points in detail:

How Do Dating Apps Make Money?

Out of various dating apps, Tinder, Bumble, and Hinge are very popular amongst users. So here, we will discuss in brief how these dating apps make money.

How Does Tinder Make Money?

Tinder primarily makes money through subscription plans. It offers three subscription plans:

Tinder Plus: It provides unique features such as unlimited likes & rewinds, five Super Likes per day, the passport to any location, hide advertisements, and one boost every month. The plan’s cost ranges between $4.99-$19.99 per month and varies based on the user’s age.

Tinder Gold: It provides all the features of Tinder Plus. Besides that, you get some additional features, such as Top Picks and Who Likes You. The cost of Tinder Gold varies with age, location, and time of service. The price of the plan ranges between $14.99 to $29.99 per month.

Tinder Platinum: In this subscription plan, you will get all the features of Tinder Gold plus additional features like message before match, priority likes, and see the likes you have sent in the last 7 days. The price of this subscription plan starts at $39.99 per month.

Apart from subscriptions, it also makes money through in-app purchases and other things as follows:

Boost: When you buy a Tinder boost, your profile will have 10x more views and 3x more matches. The price of the Tinder boost varies based on age. Here, one boosts costs between $5.99 to $6.99. If you purchase 5 or 10 Tinder boosts, then the price reduces.

Super Like: Using the super like feature, instead of signifying someone that you are interested in them by swiping right, you can just super like their profile which notifies the person that you are interested in them.

A free user just gets 1 super like a day, while a paid user gets 5 super likes a day. Users can also purchase a package between 5 or 25 with an additional cost of $4.99 – $19.99.

Tinder Boost and Super Like are two of the more popular features liked by users worldwide. Apart from this, Tinder has so many attractive features.

To know the detailed list of features offered by Tinder, check out our blog on Tinder feature list.

Sponsored Profiles: Various corporates and events have started collaborating with Tinder in order to display their content just like profiles.

Tinder has adopted this model from Snapchat, which has cleverly converted the sponsored content/ advertisement similar to its user interface to make it look relevant and secure.

Sponsored Profiles

If a user clicks on the sponsored profile, the user instantly receives a pre-drafted message from the sponsor. They can further start their conversation with the sponsor. Tinder has generally integrated chatbots for this purpose.

To know more in detail how Tinder makes money, check out the Tinder Business Model.

How Does Bumble Make Money?

Bumble makes money using freemium, in-app purchases, and the subscription-based model.

The Bumble app is free to use with some of the basic features. But the app earns money by offering premium features through in-app purchases or subscriptions.

It has two premium features as follows:

SuperSwipe: You can SuperSwipe a profile to let them know that you are highly interested in them. To get a SuperSwipe, you need to purchase Bumble coins. Here, the cost of a SuperSwipe is equal to one Bumble coin. The pricing of one Bumble coin is $1.99.

SpotLight: The feature enables you to keep your profile on top of the other profiles. Hence, more people will view your profile. You require two bumble coins to get one SpotLight.

Similar to Tinder, Bumble also has subscription plans known as Bumble Boost and Bumble Premium. To know more, check out this blog on the Bumble pricing model.

How Does Hinge Make Money?

The Hinge dating app makes money using the two methods: Preferred Membership and Boosts.

Let’s look at both methods in detail:

Preferred Membership: The app makes money by offering a paid subscription service known as Preferred Member to users.

Hinge dating apps work on the freemium business model. The dating app is free to use but offers a limited number of features.

You need to upgrade to the preferred membership to get exclusive features like unlimited likes, set filters, and more. The price of the Preferred membership starts at $29.99 per month. The cost decreases if you go for a 3-month or 6-month plan.

Boosts: The app also generates money by selling premium features as in-app purchases apart from the membership.

By purchasing this feature, you can make your profile visible to users for an extra one hour. The cost of one Hinge boost is $9.99, and it decreases if you purchase more boosts.

After checking how leading dating apps make money, we will discuss various ways a dating app makes money.

So without wasting much time, let’s dig deep into the revenue channels that can be beneficial to generate revenue through the dating app.

How to Make Money Through a Dating App?

Here is the list of some unique ways to monetize that you can integrate into your dating app.

Subscription

Subscription should be the primary revenue stream model for a dating app. Any registered user on a dating app who wants to get more services must opt for a monthly, quarterly, or annual subscription.

You can categorize your app well so that whenever a user pays for a premium account, their profiles get more views and more filtering options to get the best match. Also, you can provide them with a feature to chat with another person instantly.

Unlimited swipes and video chat are the two features that you can only provide in the premium model.

You can also limit the number of search results displayed for finding a profile after applying filters. Free members can see up to 5 profiles (let’s say), and paid members can view all results. Even the popular dating app Tinder and Bumble follow this model.

want to integrate subscription

In-App Purchases

Certain users love to use different types of emojis apart from simple ones. You can integrate in-app purchases for special emojis, GIFs, and such things. It is one of the best ways to earn money from dating apps.

In-App Advertisements

Advertisement on the dating app is also a very profitable option to generate profit for your services. You can integrate different ad formats in your dating app like banners, interstitial ads, native ads, video ads, etc.

As various users worldwide spend a lot of time on dating apps; hence, new users are captivated to search for their future groom/ bride on these dating apps.

Many restaurant owners who have developed their own restaurant app are promoting their business through dating apps as it is the best place where their audience lies.

With this method, dating app owners can generate good revenue. Besides this, companies that reach out to dating app services can build their brand.

Affiliate Marketing

In this type of revenue-generating activity, you need to ask other service providers like restaurant owners, jewelry stores, gift stores, bars, and florists to sell their products or services through the dating app.

Affiliate Marketing

With this, an affiliate service can target the users of the app and the app owner. Hence, the app owner gets a commission for every sale that affiliate services make through the dating app.

Sending Gifts

An effective way to earn money via dating apps is by integrating a service that allows users to choose attractive gifts for their date and send them directly.

Hence, you can generate some revenue by selling gift items through the dating app.

For this, you can open an online gift shop of your own and provide its link on the dating app. Other than this, you can also collaborate with florists & gift shops and include their links in the app.

Run AdSense Advertisements

You can run AdSense advertisements in your dating app with some restrictions on the content.

Firstly, ensure that there is no adult content in the service menu of your dating app.

Run AdSense Advertisements

Secondly, you must take care that when you are using affiliate marketing as well as trying to target AdSense advertisement, the affiliate service should not contain any adult content because it is strictly against the internal policy of AdSense.

Use the Services of BuySellAds

The Buy & Sell Ads is a service provider that connects advertisers with the publishers.

Through this service, you can advertise your dating app, which will allow interested advertisers to find out more about your app and contact you to learn about the terms and payment slabs for posting an advertisement on your app.

Using this method, you can bypass all traditional methods of looking for advertisers. You can connect with the advertisers and negotiate your price with them.

Promote Sponsored Posts on Your App

To improve your revenue through the dating app, you should follow a policy of allowing sponsored posts in your app.

In this policy, you can allow all the companies that sell related products to dating services to post their content in your dating app.

By following this policy, you can provide better services to your app users and get more revenue from those companies posting sponsored content on your dating app.

Ultimately, you can start generating revenue through your dating app and also make your app successful.

Provide Personalized Coaching Service

Several people are too shy to approach a person of the opposite sex. They are not confident enough to express their feelings and communicate with the other person.

To help them enjoy fun dates with their match, you can provide them with different tips and strategies to talk to the other person. Also, you can offer them tips about body language, grooming, appearance, and how to make the best first impression while meeting their date.

Provide personalized coaching advice

Apart from this, you can also provide a personalizing one-on-one video coaching session.

For providing these kinds of services, you can charge the service provider commission on each successful transaction.

Conduct a Paid Survey

There are various companies who are excited to know what the current market users want from these dating services.

You can check your demand by carrying out a paid survey among all the registered users on your dating app.

Your registered users are the perfect target audience for such surveys and many companies are willing to pay a premium to know the result.

which dating app monetization strategy is most suitable for your dating app

Become a Sponsor to Improve Client Base

You can become a sponsor of various events relevant to the dating world to create awareness about your dating app.

If you want to sustain in a competitive market and manage your business online, this revenue stream will help you gain customers and improve the client base.

To market these events, you do not have to take giant steps. You have to share details about the events on different social media platforms.

As soon as people know that you are the sponsor of an event, they would love to download and use your app; this will suddenly increase your app’s user base.

People who have downloaded the app are more likely to use the app to enjoy fun dates and to find their soulmate. It will help you improve the conversion of the app.
If you provide unique features in a subscription that meet users’ demand, they are more likely to purchase a premium plan. This method will ultimately help you to earn more revenue.

Conclusion

We hope that you have understood different ways to earn money through your dating app. Now, it’s time for you to sort out the best ways to generate revenue for your dating app as per the target audience.

You can integrate all the suitable ways to generate money into your dating app. If you don’t know how to integrate these into your dating app, you can reach out to us.

As a dating app development company, we have created many dating apps and integrated these monetization methods. Hence, we can understand your business goals and include the best app monetization methods at a cost-effective price.

Ravi Makhija
Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru Technolabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.

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