How to Launch a Mobile App [ A Detailed Guide ]

Published On: June 12, 2018
Last Updated: April 14, 2023
How to Launch a Mobile App [ A Detailed Guide ]

Every year, plenty of apps are released worldwide. As the global number of mobile phone users grows steadily, the number of app downloads is also projected to increase. According to Statista, mobile apps are projected to generate over 613 billion U.S. dollars in revenue by 2025.

Hence, to sustain in the growing competition, businesses & new-age-entrepreneurs need to follow an effective app launch strategy to make their app successful.

We have dwelled deep into the market and created a full-proof app launch checklist.

This checklist is suitable whether your app is in the developing process or planning to develop an app. Also, it applies to all complexity of apps.

So, we are assuming that you already cover how to make a successful app and have set a goal to break the app download records! Let us now look at the detailed guide on how to launch an app here.

1. Conduct Market Research

First and foremost, you need to carry out in-depth research of your audience and competitors.

Here, you need to identify your potential audience properly and then make a list of your competitors.

Then, you have to check all the competitor apps with the same features, themes, or visuals and their presence in the market. For this, you can check out reviews posted by users on pages, YouTube, and other tech blogs. Also, you need to check which things in the app are good and what they are lacking.

Based on this extensive research, you can integrate things as per your audience’s needs and ensure that your app is unique & better than the competitors.

2. Know All The Submission Guidelines of the App Stores

Before you are launching an app for a specific platform (Android or iOS), it is essential to know the App store & Playstore rules & policies (guidelines) of that store.

The reason to be aware of the rules is that leading app store stores follow strict policies before displaying any app. If you miss out on this, then all your effort will be in vain as they will reject the app that you have developed so painstakingly.

By carefully going through the publishing checklist, you don’t forget anything later and have an option to plan your app very well in advance.

If you follow all the rules, your app will get hosted on the Google Play Store or Apple App store without much hindrance.

3. Decide a Way to Monetize Your App

Monetizing your app is a highly crucial step in the pre-launch app checklist. If you want to have many users, then providing it for free with the in-app advertisement to recoup the cost is one option.

You can also provide some features of your app for free and reserve some premium features for paid subscribers.

However, if you have developed an exclusive app with a lot of online support, you can decide whether a user will pay for it and how much.

In our opinion, we suggest you keep your app free. Then you might have a question, how to generate money by keeping an app free?

To know more, refer to this detailed guide on how free apps make money.

4. List Out Success Metrics of Your App

As you are looking forward to an app launch, you need to define what makes your app successful.

For this, you need to decide on measurable goals for your app. Such as, What should be the active install rate? What number of downloads do you want? What should be the average revenue per user? etc.

Out Success Metrics of Your App

Hence, it would help if you allocated sufficient time in making a framework for measuring the success of your app. List out all the things that matter and evaluate & grow them properly.

5. Claim Social Media Accounts on Leading Networks

In this step of the pre-launch app checklist, you need to identify the social media platforms’ having a massive presence of the target audience. Here, you can further bifurcate social networks based on age.

After this, you can claim an account on these networks when your app is in the development stage and post regular updates about it. By doing this, you will get constant feedback about the app from your target audience.

After launching your app, you can keep the link in the profile bio so that users can visit the link and download it instantly.

One of the other strategies is to share your app’s details on such different social networks; when the app is in the final stage, you will get feedback from various expert app developers regarding any improvement.

6. Create Visually Appealing Screenshots for Marketing

To promote your mobile app more effectively, you need to create alluring screenshots and other visuals. Hence, it is included in the pre-launch app checklist.

It doesn’t matter where you are planning to share it with the press, social media or any other place; you need to ensure that your screenshots provide clear ideas about your app.

Visually Appealing Screenshots

Here, one of the better strategies is to upload visuals on Google Drive or Dropbox; later, you can share them with the people who want to share them as a blog or a news story.

7. Record a Demo Video

After creating screenshots, you need to create a demo video that explains the main functionality of the app and why it’s important to users. To create a demo video, you can utilize any popular screen or video recorder available in the market.

The demo video you create will help you change the whole marketing game. You can include this video in the app store, landing page, and social media posts.

As of now, there are a vast number of apps in the market; hence, differentiating your app is very crucial in your entire marketing strategy. By creating a demo video, you can make your app stand out and enhance its value.

8. Create a Landing Page

You shouldn’t limit the presence of your app on the app stores and create a separate page on your website or create a special landing page for the app.

Moreover, it’s always better to build a craze and make a good fan following before launching the app. Here, you can include all the visuals, media, features, launch date on your landing page.

Landing Page

Besides this, you can also include your landing page link in social media profiles like Facebook, etc. Later, you can urge users to sign up for the download notification as soon as the app goes live.

9. Launch a Beta Version With Invite Only

Before taking your beta-app public for a specific set of influencers and a group of a network, ensure to establish a suitable feedback mechanism. They will point out critical errors and also provide better suggestions. Hence, you can enhance the quality of your app before its launch.

Besides this, you can also put an offer like users who review your app get exclusive access to premium features.

Currently, if you don’t want to take much risk, then you can go with MVP app development. With MVP, you have an option to build an app with minimum features and validate it from the users.

10. Create a Press Kit

To get better coverage of your app in the press, ensure to make the task of bloggers, journalists, and others very easy. Here, all these experts should be able to find details about your app in one place. For this, you need to create a press kit.

Also, you should ensure that your press kit consist of the following things

  • App logo, icon, and descriptions
  • App store product page description
  • Links to the latest press releases or coverage

When you provide all the above details at one location, the influencers can skim through it instantly and decide to cover your story or not.

11. Expand Your Network

After creating a proper press kit, you should start expanding your network. Here, you need to research the best bloggers, reporters, and influencers who belong to your industry as they will help you build better awareness about your mobile app.

Here, you need to identify all of these people, and for this, you can research different publications. Then review apps that publish apps under a similar category as yours and find out the publications who are interested in your app.

It is always better to join a community that has a potential audience. You can also go into forums and start interacting with them.

12. Create a Pitch and Present it to Industry Experts

After making a list of influencers and industry experts, you need to spark a conversation with them.

To start the conversation, you have made a proper pitch. The pitch consists of the following things:

  • Explain in brief how you found the influencer and why you believe they may consider your app valuable as per the content they have written.
  • Describe your app in brief, offering main information based on the recipient’s interests effectively.
  • Links to the press kit, landing page or website, and app store product page.
  • An effective call-to-action.

After making your pitch, you need to present it to all the influencers. Moreover, this is a highly important step in the entire app launch checklist.

Here, you can either provide them a free download or provide them a beta version of the app.

They will provide you essential feedback about the bugs and UI/UX improvements. Here, a better strategy is to approach them a few weeks before the actual app launch.

13. Testing and Resolving Errors in Your App

After pitching your app to the influencers and industry experts, you will receive various reviews and suggestions from them. Now, it is highly crucial to conduct app testing again.

The main reason for this is that your app should perform flawlessly when a person installs it on his/her phone.

Here, you have to keep in mind all the protocols so that the app does not hang and performs the way you desired.

On the contrary, if you publish your app without proper testing, users might get disappointed & uninstall rate will increase. These things will further lead to negative reviews and a decrease in app store rankings.

14. Submit Your App to Relevant Store

Now, your app is ready for submission on the app store. You are now familiar with the app store submission guidelines and also done with the app store optimization. Now, refer through all the details once and submit your app one week before the official date. Think of it as a last-minute revision.

The app requires sufficient time to get approval from the app store before taking it public. Hence, one better strategy is to submit your app in advance and resolve any of the things in the app.

15. Send Alert to Audience and Influencers

As soon as your app goes live in the store, now the essential step is to broadcast your app proudly. Until now, you must have obtained a sufficient amount of contacts from the email list and other mediums.

Now, it’s time to share an email with the entire list, notify them about the app release with excitement, and motivate them to download your app.

After informing users, you need to also send an alert to the press list & influencers. Earlier, you have started a conversation, and now it’s time to spark it up again.

You need to inform them about your app and share essential things like a press kit, etc. Also, inspire them to download the app and request them to make little coverage if possible.

16. Design a Dashboard

It happens that, when you are putting all effort into launching an app, you forget about a small yet essential task in the app launch checklist.

Take and break and decide the performance metrics of your app. For this, you need to create a dashboard and regularly check all the recognized KPIs.

A dashboard helps you to look after the entire metrics and allows you to do goal-oriented work. Besides this, it keeps you accountable for success metrics.

A dashboard consists of many essential things such as the download count, downloads per month, app-rating, last version, etc.

17. Utilize App Store Optimization

Most users find your app by simple app store search; hence, it is necessary to invest sufficient time & energy in app store optimization.

The better the app ranks on the app stores, the higher the chances of an app to be discoverable.

Here are some of the things that you need to consider for app store optimization:

  • Use the keyword in the name and/or the description.
  • Include screenshots, videos, etc., for the branding of the app.
  • Total app downloads.
  • Total positive reviews.

To rank your app well and make sure that it gets sufficient downloads, you should consider the search terms of the potential users and include them in app store optimization.

18. Track Feedback of Users

After launching your app to the store, you need to track the feedback of the users continuously. Also, urge users to post positive reviews.

This is one of the essential processes that helps you to identify bugs in your app and make changes in the user experience & hold a strong position in the app.

If you have integrated the special software in the app before launching it on the store, you can track feedback more efficiently.

Moreover, due to this new software, customers can provide better suggestions, report bugs or crashes, and want customer support or interact well with the team.

The faster you identify all the things, the quicker you can resolve errors in the app and provide better customer satisfaction.

19. Integrate Things to Engage Users Continuously

In the first week of your app launch, early fans, and users hearing about it for the first time, will instantly download your app.

However, user acquisition is just one part of the other game; you need to also focus on retention. From the moment a user downloads your app, you need to provide a better experience and engage with them continuously so that they visit your app often.

And how can you provide an enhanced experience to your customers? By doing constant communication. To achieve this thing, you need to constantly approach them, engage with them, and ensure they feel valued. How can you achieve it?

You can remind users about your app via notifications and in-app messaging. Besides these, you can also provide them better offers & discounts, valuable information, etc. In short, by offering users what they are looking for, you can engage with them effectively.

20. Track App Performance

It is the essential point in the post-launch app checklist. The reason to track an app’s performance is that it is highly volatile. Here, you should consider things like retention, rank, downloads, review, ratings, etc.

Besides this, you can also refer to in-app analysis; this will provide detailed insights about the flow of your app through screenshots. Based on these insights, you can update the app and offer satisfaction to users.

Besides this, you can also track social media channels; they will provide ins & outs about user sentiment and perception.

As your app is new, one or two negative reviews can harm your reputation and decrease downloads. To ensure that these things don’t happen, you should engage with users and assure them you will resolve things as soon as possible.

21. Plan Regular App Updates

To ensure that your app remains stable in the app stores for a long time, you need to follow the concept of iterate, learn, measure, and respond to your target audience’s needs.

For any app to be successful, it needs to work on ongoing development & updates. Hence, you need to resolve any of the bugs and integrate new features as required.

Besides this, you can take the help of analytics to get valuable details about the overall app. For example, what features are liked by users? What sections of the app users are dropping off? etc.

Based on these insights and target audience needs, you can decide on new features for the app and plan updates accordingly.

Many users like to access an updated app; then, it’s the first version. Launch your first update based on the analysis. Later, plan the entire roadmap of the app for success.

You can also keep complete transparency about the app by posting details about the update log on your website or sending email to the users.

22. Change Your Marketing Strategy

Last but not least, the point in the post-launch app checklist is deciding the best marketing strategy for your mobile app.

With the help of analytics, you can also decide the direction of your marketing and take practical steps to engage a wider audience.

Change the marketing strategy for your mobile app. Build a highly robust marketing plan that helps you to get fresh installs by giving users new offers and loyalty points, etc.

For your app to succeed, it’s essential to refine the marketing strategy along with the app updates.

In short, you need to change the lookout for unique ways of marketing for the success of your app. For instance, consider reaching new users, changing the direction of the app, etc.

Final Thoughts

We hope that you have got an answer to the question, how to launch an app. However, by launching the mobile app on the relevant stores, your work is not over. You need to continuously look after promoting, evaluating, and modifying the app strategy to succeed.

Launch holds a small part of the mobile app marketing. You need to constantly look after updating your app to fulfill the demand of your target audience.

To launch your app effectively, don’t hesitate to reach out to us. We, at GuruTechnoLabs, a mobile app development company, have developed and launched a vast number of apps on leading stores. We can build an effective strategy for your app and launch your app effectively.

You are welcome to share your project details, and we would provide a free quote.

Frequently Asked Questions

Q 1. How do I submit my app to the App Store or Google Play Store?

To submit your app to any of the stores, you need to make a developer account. Further, you need to follow some predefined steps for submitting the app on the App Store or Google Play Store. You can also reach out to a mobile app development company. They can publish your app at a cost-effective price.

Q 2. How long does App Store submission take?

In the majority of the cases, it takes about 1-3 days to get approval from the app store. However, it takes around 24 hours to get your app listed on the app store after approval.

Q 3. How long does it take for an app to be approved by Google?

Generally, it takes less than 2 days to approve an app for the Play Store. But in some exceptional cases, Google suggests that it takes up to 7 days or more. Further, Google states that it takes a buffer time of 7 days in between submitting and launching an app.

Q 4. How much does it cost to publish an app on the App Store?

To publish an app on the App Store, you need to first register as an Apple Developer. The account costs $99 per year. It allows you to publish apps on App Stores on various Apple platforms.

Q 5. How much money does it take to publish an app on Google Play?

You need to pay a one-time fee of $25 to publish your app on the Google Play Store. Later, you can publish as many as you want without any cost.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.