Tinder Business Model | How Does Tinder Makes Money, Tinder Earning Statistics

Published On: May 14, 2019
Last Updated: May 16, 2023
Tinder Business Model | How Does Tinder Makes Money, Tinder Earning Statistics

Online dating has become increasingly popular over the years, with people continuously turning to dating apps to find their perfect match. Among these dating apps, Tinder stands out as one of the world’s most popular and successful dating apps. It’s innovative features and user-friendly interface have attracted millions of users worldwide, and its business model has become a benchmark for striving entrepreneurs who want to enter the online dating industry. Learn more about online dating industry statistics.

In this blog, we will look in-depth at Tinder’s business model, revenue model, and statistics. We will explore how Tinder operates and how it makes money and becomes successful. Whether you are looking to develop your own dating app or want to gain a better understanding of the online dating industry, this blog will provide you with valuable insights into Tinder’s business practices and strategies.

So, let’s dive in and explore Tinder Business Model & Revenu.

Tinder Business Model Canvas

Have a look at the detailed business model adopted by Tinder that makes it the leading dating app around the globe.

Key Partners Key Activities Value Proposition
  • Hey! Vina Acquisition.
  • Technology Providers.
  • Media & Internet conglomerate IAC as an owner.
  • Spotify & Instragram Integrations in Tinder.
  • Web development & maintenance.
  • Application development & maintenance.
  • Enhancing the Algorithm regularly.
  • Promoting the platform in uncommon ways.
  • API management and a lot more.
  • To help people build better romantic relationships worldwide.
  • To resolve various physical and mental roadblocks that occur while forming relationships.
  • The platform ensures users to match rationally.
Channels Customer Relationships Customer Segments
  • App Store
  • Play Store
  • Website
  • Social Media
  • Blog
  • Press & more
  • Get the suggestion of users based on location & interest.
  • Like or dislike the suggested users’ profile by swiping left or right.
  • Get a match when both users like each others’ profile.
  • Profiles.
  • All the smartphone users above 18+ years looking for a match.
Key Resources Cost Structure Revenue Streams
  • Platform, App & Brand
  • Network
  • GPS Technology
  • Social Data
  • Data from Facebook API
  • Instagram & Spotify integration allow users to access each other’s profiles.
  • Seed Funding, etc.
  • Low cost of creative marketing via word of mouth
  • Low cost for innovating things
  • Low cost of data because it is offered by facebook
  • IT infrastructure
  • Servers and data structure
  • Engineers
  • Product development
  • IT maintenance
  • Operations & customer support
  • Advertisements
  • Sponsored Sports
  • Subscriptions (Tinder Plus, Gold, and Platinum)
  • In-App Purchases – More than one super like per day, undo last swipe, etc.

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How Tinder Makes Money [Tinder Revenue Models]

Tinder is a free-to-use app that generates revenue through three primary models. Many people are curious about how? In this regard, we will discuss the various revenue models Tinder app uses.

Tinder Subscriptions

Tinder generates massive revenue by providing three subscriptions to the users. These include Tinder Plus, Tinder Gold, and Tinder Platinum.

Tinder Subscriptions

Let us have a brief about these subscription tiers.

Tinder Plus

Tinder initially launched the dating app for free in 2013. Later in 2015, Tinder switched to the paid business model and introduced one plan known as Tinder Plus.

Tinder Plus offers the following benefits in the plan:

  • Ad-free experience.
  • Unlimited right swipes.
  • 5 Super Likes a day. (The free model offers just one super like a day)
  • Boost per month: Increases possibility of getting more right swipes.
  • Passport: It allows users to choose any city in this world and start swiping in that city.
  • Rewind feature: It allows users to rewind their last swipe.

Tinder Plus costs between $9.99 to $19.99 in the United States based on the user’s age.

Tinder Gold

After generating good revenue from the Tinder Plus plan, the company introduced a member-only plan called Tinder Gold.

Tinder Gold has all the features of Tinder Plus along with some additional features as follows:

  • Top Picks: The dating app provides a user with selected profiles based on the algorithm for 24 hours.
  • Who Likes You: It allows a user to know who liked them even before they have begun swiping.

The cost of the Tinder Gold is $14.99 to $29.99 per month. It further depends on the age of the person.

Tinder Platinum

It is the newest subscription plan added by Tinder in the year 2020. This plan has all the features of Tinder Gold along with some additional ones as follows.

  • Message Before Match: It allows users to send a tailor-made message along with the super like.
  • Priority Likes: A user’s likes get displayed in priority compared to other users who don’t have a subscription plan.

The cost of the Tinder platinum plan starts from $ 19.99. Further, the cost varies based on age.

In-App Purchases

It is one of the most popular monetization models worldwide. Tinder offers in-app purchases for various well-known features to users to enhance their chances of getting a date and generate more revenue.

Super Likes

Apart from providing Super Likes through subscriptions, Tinder makes money by giving Super Likes through in-app purchases.

The free version of Tinder offers users 1 Super Like a month. Further, Tinder provides more Super Likes in the quantities of 5, 25, and 60.

Tinder Super Likes Cost:

  • 5 super likes: $7.99
  • 25 super likes: $29.99
  • 60 super likes: $59.99

Boosts & Super Boosts

It is yet another popular ad-on feature offered by Tinder. With Boosts, a user gets 10X more views on the dating app for the next 30 minutes. In the case of a Super Boost, a user gets 100X views on the dating app for the next 3 to 12 hours in a specific region.

Tinder Boosts Pricing:

  • Boosts: $6.99 to $49.99
  • Super Boosts: $39.99 to $129

Also Read: Common mistakes to avoid while building your dating app

Sponsored Profile

Tinder has also incorporated sponsored profiles as a means of generating revenue. It partners with several corporations, campaigns, and events to show sponsored content by creating their profiles.

Brands and businesses need to pay to have their profiles appear as potential matches for users. These profiles can be identified by a blue tag that indicates they are sponsored. By swiping right on a sponsored profile, the person can get matched automatically and receives a message from the sponsor.This feature starts at $9.00.

By using sponsored profiles, businesses can reach a wider audience and increase brand awareness. It’s a win-win situation for both the app and the advertisers, as it helps Tinder generate revenue while providing businesses with a platform to promote their products or services.

So far, Tinder is generating millions of dollars from these sources over the last few years.

If Tinder is earning millions using these methods, why cannot you?

Want to Know How to Monetize Your Dating app?

Our experts have put together a comprehensive guide that covers
all the strategies and tips you need to succeed.

Apart from building an attractive dating app, Tinder has obtained many free & paid users worldwide by doing effective marketing.

Need Expert Advice To Build a Dating App?

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Bottom Line

Tinder’s success can be attributed to its user-friendly interface, innovative features, and unique business model. Its continued success highlights the potential for innovation and growth in this sector.

If you want to develop a dating app, understanding Tinder’s business model and revenue streams from this guide can provide valuable insights and inspiration.

However, developing a successful dating app requires expertise and experience in the industry. Contact us today and learn more about how we can assist you in creating a successful dating app that meets your needs and exceeds your expectations.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.