Case Study of Beehive - an Ecommerce Marketplace Platform powered by Digicel

About The Project

The Beehive Ecommerce marketplace platform is a mobile & web application developed to provide customers with a seamless and user-friendly shopping experience. It offers a wide range of products across various categories, allowing users to browse, search, and purchase items easily. With intuitive navigation, secure payments, and personalized recommendations, Beehive aims to enhance customer satisfaction and simplify online shopping.

It also provides a platform for sellers to showcase and sell their products, helping them to reach a wider audience & grow their business. Moreover, it has a delivery app for seamless product delivery, ensuring a smooth and efficient shopping experience for customers.

Client Requirements

Our client Digicel Company wants to create a platform that simplifies the shopping experience and allows buyers and sellers to thrive in a digital marketplace. The primary goal is to create a platform that provides convenience to users for buying products and boosts growth for sellers to sell products. Additionally, the platform ensures the seamless delivery of products through a robust delivery app.

Challenges

The challenge we faced was transforming the client’s idea into a reality while meeting their specific requirements and expectations. Also, collaborating with Digicel Company’s team posed a challenge due to their large and hierarchical team structure. Working with such an organization requires effective communication and coordination to ensure smooth project execution. The process involved overcoming technical hurdles and addressing complex functionalities to deliver a seamless user experience. We also encountered difficulty in the integration of a custom payment gateway.

Solutions

We have developed a comprehensive solution that bridges the gap between customers and sellers. We offer a user-centric platform that streamlines the entire shopping process for customers while providing valuable opportunities for sellers. We have implemented robust features and functionalities that enhance customer engagement and boost sellers’ business in the competitive ecommerce landscape.

Features of Web and Mobile App for Buyers

Multiple Location

Users can browse and shop for products from different locations in Fiji to discover a diverse range of products in their area and make purchases based on their preferences and needs.

Multiple Language

It allows users to customize the app's language to their preferred choice, making it more accessible and user-friendly for a diverse range of customers.

Product Search

Users can search for a vast selection of products across various categories, including electronics, accessories, clothing, home goods, and more.

Search By Category

Users can navigate through a list of categories or use a search bar to filter and display products, particularly within a selected category and narrow down their options to find products.

Detailed Product Listings

It provides users with product descriptions, specifications, pricing, customer reviews, and seller information, which help them make informed purchasing decisions.

Order Placement

Users can place orders for products they wish to purchase, selecting quantities, variations (such as color or size), and delivery options.

Secure Payment

We integrate custom payment gateway-MyCash Payment Gateway and other payment methods including credit/debit cards & more, ensuring a safe and convenient checkout process.

Order Tracking

Users can track their orders in real-time, with updates on the delivery status, estimated arrival time, and the delivery person's information.

Reviews & Ratings

Users can read and contribute to customer reviews, providing valuable insights into product quality, performance, and customer satisfaction.

Personalized Recommendation

Users can get personalized product recommendations based on their browsing and purchase history, helping them discover new products of interest.

Chat with Seller

Users can communicate with sellers through features like messaging, asking product-specific questions, and getting seller feedback.

Shopping Cart

Add multiple products to the shopping cart and review or modify their selections before proceeding to checkout.

Deals and Promotions

Explore different deals and discounts on Beehive, such as Deal of the Day and seasonal sales events.

Delivery App Features

Delivery Person Login

It allows delivery drivers to log in to their accounts by entering their credentials and accessing the features to perform their delivery duties.

Delivery Tasks

Delivery drivers receive delivery tasks from Beehive, including information on the pickup location, delivery address, package details, and delivery time frame.

Real-time Tracking

Drivers can track their delivery progress in real time, which allows them to monitor their route, view remaining deliveries, and stay on schedule.

Order History

Drivers can access their past delivery orders and quickly overview them. It includes delivery dates, package information, and payment received.

Features of Seller App and Web Panel

Customer Management

Sellers can manage their customer base, including their profiles, contact information, order history, and personalized communication.

Order Management

Sellers can handle the fulfillment process by tracking and managing incoming orders, viewing order details, processing orders, and updating order status.

Product Management

Sellers can manage their product catalogs, including adding new products, updating product information, managing inventory levels, and categorizing products.

Finance Management

Sellers can monitor their financial performance, view sales reports, analyze revenue, and manage transactions which help in financial decision-making.

Delivery Management

Sellers can manage the delivery process of the products, including assigning delivery personnel, tracking deliveries, and updating delivery status.

Coupon and Discount Management

Sellers can create and manage promotional campaigns, discounts, and coupons to retain customers and boost sales.

Analytics and Insights

Sellers have access to analytics and insights on sales performance, customer behaviour, and popular products and optimize their business strategies accordingly.

Super Admin Features

Customer Management

The super admin can have a comprehensive overview of the customer base. It allows them to manage customer information, including user profiles, contact details, and order history.

Order Management

The super admin can have centralized control of the management process. It allows users to monitor and manage orders across the platform, including viewing order details, tracking order statuses, and resolving order-related issues.

Store Management

The super admin can manage stores or sellers registered on the platform. This includes approving store registrations, monitoring performance, and handling store-related settings.

Category Management

The super admin can manage product categories and subcategories, including creating new categories, editing existing ones, and organizing the category structure.

Product Management

The super admin can maintain a high-quality product catalog on the platform, including adding new products, editing product information, managing inventory, and handling product visibility.