• Nov
  • -
  • 10
  • -
  • 2015

why businesses should invest in mobile apps?

In the world of digitalization, people use mobile appsin their daily routine. In the 21st century we all know, one can do all tasks through mobile apps whether it is a small or big task. There is large number of benefits to invest in mobile apps. We will go through primary benefits.

Now 90% of populations are using a mobile phone. But only the mobile phone can satisfy the needs of the people? Not at all. We all know that now mobile phones are called smart phones. These smart phones need an app to satisfy your customers’ requirements.

Mobile is a trend of this generation. People like to update their self with latest trends & technologies of mobile apps rather than pc and laptops. Now people can handle their routine activities through mobile apps.

Almost every business is equipping their mobile business strategy.A large number of businesses has developed an eCommerce app for their business. If you haven’t developed yet then check everything about eCommerce app development. We all are aware of the importance of mobile appsin our business.

There is no mystery behind, why mobile is really taking off? According to some statistics, there are more individuals on the planet that uses instant messages, than email and a greater number of individuals who own mobile phones, they have credit cards too. That is the reason every business should go in best investment apps.

If you are a business owner/investor and thinking to invest in mobile apps than it is the right time. It’s not too late yet. You can make your app successful with right strategy and planning in a short period of time.

Why invest in mobile apps?

1. Mobile made life easier

In these days and also in future, the world needs a best mobile app for every single task of their routine life.

We all know that the use of mobile is increasing rapidly compared to pc and laptops. Cause of, mobile is handier, so everyone can carry in their pocket, not a pc and laptop.

A very simple mentality, if I have a mobile in my hand, why should I bother to open my PC or laptop to buy the stuffs or other activities!!

2. 24x7 Business

This generation likes to use shortcuts and easiest way in each & every way. No one interested in working hard.

A mobile app is the easiest way compared to a website. An app can show a large range of products and services with more focusing.

When they want to purchase something, they can simply use the app to gather all the information.

You can also notify your customers when some update or offer is available. It reallyincreases interest and faith for your business in their mind.

Check eCommerce Mobile App Advantages

3. Easily Accessibility

We all know that a mobile has become the necessity of people in their routine life.

Your customers can access mobile apps while traveling, eating dinner, walking, meeting and many more. It doesn’t need much time to browse in the app. That is why apps are the most popular one.

Mobile apps are very convenient for the use! One can access it even in the middle of the night! : -D Yeah… Smartphones are really handy devices!

Mobile Apps are easier to use than websites. The apps are always designed to provide greater usability. It is an advantage of the mobile apps over the website.

Check Mobile Apps vs Websites

4. Brand Building

Brand building is best way to grow your business. If you wish to build a brand for your business,then mobile app is the perfect way.

It helps in building a brand of your business.

Android and IOS are the biggest platforms which are used by everyone. So, your app must be developed in these platforms. You will get audience of millions of people with just a mobile app. A great platform creates a strong brand and loyalty among the customers.

Check more about ProductBranding

5. Mobile Payments

Nowadays, mobile payments are very common. One will prefer to buy an item and pay it from mobile app rather than going to the store because it will save his/her valuable time, and transportation cost. It will ensure him/her for a safe way because he/she will have a proof of order too.

The security is the main concern for mobile payment, but technology has already overcome it. All the servers are highly secure and mobile app development company also adds value in encrypting these data so that if anyone gets access to data by chance then also he/she will have encrypted data (looks like garbage characters).

6. Maximize Sales and Revenue

If you integrate any social media platform or interactive activities in your mobile apps then it will become an addition for your customers to use your app daily. For ex. Facebook and WhatsApp has become addition today.

You can sell any item to your customers through this platform. You just need to publish a product on app and millions of users will see that product. You can easily upsell an item too.

It will boost sales &revenue exponentially.

Highly Effective Ways to Increase Online Sales

7. A Bigger Audience

Today, almost all people are using mobiles.

The two giant platforms where you can access this audience are Android and iOS. You can create an Android app or iOS app or both depending on your budget and audience.

You just need to create two apps to access the world’s audience, isn’t it too easy?No, its not easy. You need a perfect mobile app marketing strategy to promote your app to the right audience.
Once you execute your strategy perfectly then world is yours.

If you choose any other platform to access world’s audience then imagine about your marketing cost. It will be a way more than investment required in mobile apps.

How to increase app downloads?

8. Powerful UI UX Strategy

You can take benefit of UI UX strategy in mobile apps which is not possible in the physical store.

If your mobile app has been developed with perfect UI UX Strategy, then you can drive your customers to the targeted product/service in mobile apps.

You can deliver a more personalized shopping experience to your customers in the mobile app.

Here, UI UX Agency plays an important role.

UI UX Design Tips to Create The Best Mobile App

For Investors:

If you are an investor and want to invest it in a profitable way, then mobile apps are the best for you because it requires less investment compared to physical store. The added advantage is an easy management and easy accessibility to your business.

You just need to discuss your idea with a mobile app development company and give a shape to your idea.

There are millions of ideas which can make trillions of dollars if executed perfectly.

Read How to Hire The Best Mobile App Development Company?


I hope that you will not need any more reason to invest in mobile apps. Start your mobile app today with us. We offer FREE CONSULTATION to your ideas and problems in your existing business. We are building next generation digital solutions for your ideas and problems through mobile apps.

Ravi Makhija

Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru Technolabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.

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