Benefits of Mobile Apps: Why Your Business Needs a Mobile App?
Over the last decade, the craze of providing multi-channel experience to users has increased. Moreover, businesses and brands across the globe have started delivering their services on websites and mobile apps.
However, if you still think that having a website and other social media platforms like Facebook page is enough for your business, then you are missing a big opportunity.
In the current smartphone-driven world, that’s not enough because mobile apps are essential marketing tools for businesses belonging to any industry & any size.
If you don’t know how smartphones & mobile apps are ruling the world, then look at these latest statistics about mobile apps:
- As per eMarketer, the average time a US user spent on mobile apps in 2021 was about 4 hours and 16 minutes every day in 2021.
- According to Appannie, mobile app downloads are expected to reach 258 billion in 2022, that’s a 45% increase from 2017.
- In 2021, the worldwide consumer spending on Apple App Store & Google Play Store was $85.1billion and $47.9billion respectively, as per SensorTower.
The above statistics clearly indicate that mobile apps will become the most important source of business for every industry.
But, even if you still have a question, does my business need an app? Then, we have got you covered.
In this blog, we will discuss some of the vital reasons why mobile apps are important for your business?
Without beating around the bush, let’s get started:
8 Benefits of Mobile Apps for your Business
So here is the list of benefits you will get by investing in a mobile app:
1. Increased Visibility
After launching your mobile app, your business will not only be instantly available to your existing users but also to all the smartphone users.
Here, visibility of your business increases the moment a user downloads your app. How?
In order to use an app, a user has to unlock the phone, scroll the menu, and scan to reach the app.
When your app comes in the way of scrolling, your brand’s visibility will increase, and in the later phases, it helps to take your business to the next level. How?
Look, when a user comes across your app, it will engage with your app and later purchase your services/products.
Apart from this, each time a user visits your app, they will observe your company name and logo. They will be able to connect your service/product with your brand.
2. 24*7 Business
By developing a mobile app, the majority of businesses have the opportunity to provide their services 24*7.
For instance, if you are running a brick and mortar store, then you can take your business online through an eCommerce mobile app, which users can access 24*7 from anyplace & anytime.
3. Direct Marketing Channel
Gone are the days where you needed to hire someone or use billboards to spread the word about your brand’s latest products and services. Now, all these things can be achieved through the mobile app.
Whether you want to provide the basic information or offer accessibility to bookings, user account, newsfeed, etc., a mobile app will be enough.
Moreover, using push notifications you can establish a direct marketing channel and alert your users about new product launches, offers, discounts, best deals, or any information you want to convey to the customers.
4. Enhance Customer Engagement
As B2C communication is highly essential in marketing, so is the reverse communication, to maintain and increase customer loyalty & build engagement.
If you address customers’ complaints in a minimal interval of time, they will like your business. This is where the need for a mobile app arises for business.
By integrating a simple help desk or support system in your mobile app, you can do a lot of things such as create an opinion poll, provide promotion, or resolve customers’ issues. In short, you can transform the way you interact with the customers.
For instance, OpenTable, an online restaurant reservation service company, has created its business on this principle. It allows users to book a restaurant or cafe with just a few clicks on its app.
5. Maximize Sales and Revenue
As mentioned before, customers find highly comfortable looking for required products online compared to the physical stores.
According to Statista, more than 52% of customers love to do online shopping as it requires less effort, allowing them to explore a wide range of products/services and get the desired product/service in a matter of a few seconds.
In return, customers expect good support from a company. Therefore, if you want to increase your sales, then provide satisfaction to your customers. One of the best ways to leverage this is through a feature-rich mobile app.
6. Target Multiple Platforms
The majority of users are present on the Android or iOS platforms. Hence, if you want to leverage the opportunity to attract an audience, you can make either two apps for these platforms separately or create a hybrid app.
Hybrid mobile app development is in a position to deliver a lot of advantages for users.
To know more about native and hybrid apps, you can check our detailed blog on native vs hybrid app development.
By developing a mobile app, you can build relationships with the audience globally. To achieve this, you have to focus on building an effective app and also on the marketing strategy of the app.
By creating an app as per your target audience needs and executing a proper marketing strategy, you can attract a wider audience.
7. Stand out from the crowd
By launching a mobile app, your business will stand out in front of the competitors. There are still a wide number of opportunities for an app such as grabbing the attention of users and using it as a marketing tool.
Apart from this, you will be able to cover a large market share before your competitors. Moreover, your target audience can check all the products & services you are offering via a mobile app.
Until your competitors launch your mobile app in the market, you will have built a strong customer engagement and also customer loyalty.
8. Tracking and Analyzing Consumer Behavior
By tracking the way people interact with your app, you can understand how you can improve your app to provide them with a better user experience. Understanding your customers is the key to success in any business niche.
You can get data about the audience’s geolocation, demographic data, information on interests, and many other interesting statistics which you can use and take advantage of.
Analyzing these valuable data will make you able to evaluate and improve your business performance in addition to customizing the app content and features based on the active users’ engagement and preferences.
We hope that you have understood the essential benefits of having a mobile app for your business.
Now, after deciding to create a mobile app for your business, the next question that might appear in your mind is, How much does it cost to create an app?
The cost of building a mobile app depends on a lot of factors such as platform, functionality, etc. To know more, you can refer to this blog on app development cost.
Lastly, creating a mobile application is a comprehensive process, it can’t be built by a single person; hence we recommend you reach out to a mobile app development company like us.
We at Guru TechnoLabs have years of experience in building mobile apps for clients belonging to different industries across the globe.