• Sep
  • -
  • 14
  • -
  • 2018

How to increase dating app engagement and user retention?

World over, the popularity of dating app is increasing day by day, thanks to their ease of use and many advantages.

Developing a Mobile App is very easy but after launching app in the market, it’s very difficult to increase download for your app, grow active users and engagement rate. Hold your app position in the market is a challenging job.

Exponentially growing engagement rate is the main factor to make a successful mobile app. If you fail in holding engagement rate then, it will have a negative impact on your mobile app.

The reasons for the popularity of best dating apps among youngsters are many, some of which we have described here for your clear understanding.

How to Boost User Engagement on Your Dating App

Dating App Benefits

There are many benefits of using dating apps. Here, we will discuss the fundamental benefits which must be taken into consideration before starting dating app development.

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If you will focus on increasing user benefits then, your dating app user engagement rate will increase automatically.

Advantages of Dating Apps

1). Privacy

The privacy factor is a big element for people using dating apps to find their soul mates on the Internet.

If you can’t depend on your family or friends to find the right person for you, then taking the help of a dating app is the right choice for you.

Sometimes individuals do not like to include their families in searching for their bridegroom.
The reason being, many a times family members overstep their boundaries and starts to interfere in the relationship of an individual.

For this, dating apps allow you to look at all the options available in front of you without revealing yourself.

2). Perfect Match

One of the important points of using a mobile dating app is that you can choose an individual whose interest broadly matches to yours.

If you go to a blind date, then the chances to meet an individual who shares similar interests with you are very low.

However, dating apps have filters, which allow you to add the profile of only those people who think, and live their life like yours.

This gives you a better chance of finding the right partner for yourself as most of your interest matches.

3). Approaches Confidently

When an individual uses a dating app like tinder, he/she can approach an individual without feeling intimidated.

Many individuals are very introvert in nature and they find it hard to approach the opposite sex confidently and ask for a date.

The reason being they are afraid of being rejected. However, the dating application allows the same individual to approach this dating process in an impersonal manner.

As the other individual is not rejecting you on your face, it does not hurt that much. The shame associated with being rejected in an app is not so great compared to one where your offer is rejected on your face.

4). A Wide Range of Options

When you use a dating app, you get a wide range of options, which you would not have gotten if you had taken help of your family or friends.

Dating app allows the user to check the potential man/woman depending on their age, ethnicity, religion, nationality, and so on.

You can never find these options if you are taking the help of your friends and family.

If you wish to improve the engagement of the app users, then you need to identify what are those features that dating app users want? So, Implement these benefits in your dating app and make money through dating apps.

Tips to increase dating app user engagement rate

What individuals want when they try to use a dating app?

If you are looking to develop a dating app, then the first question arises, what are those features that you should put into that app.

When you plan and design your dating app and look for those elements that you want to include in it, you should know what individual looks for when he/she uses the app.

Here we will share with you some of the features that your app users want in their dating apps and will help you to increase user engagement rate.

1). Security

For any individual who is dealing with such a sensitive matter, the first thing he/she will look for in a dating app is a guarantee of security of data and other information relating to the app user.

Dating apps give anonymity to the users so that they can pursue different leads without the knowledge of other app users.

In case this security is breached, then people will lose trust in that app.

If you want to create an app like tinder, then it is our suggestion that you should focus on securing the online data of your app users.

A safe and secure dating app experience is one of the biggest USP of the mobile app.

2). Search Filters

When people going to use dating apps, they are eagerly waiting for finding their perfect match.

People like to find match as per their criteria. Criteria vary from person to person depending on their physical characteristics like age, weight, height, body type and hobbies.

This is only possible with if your dating app has search filter. That will improve user experience to your app.

You can also use latest technologies like Augmented Reality, Alexa, and Virtual Reality to improve user experience.

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3). Simplicity

App users are most impressed by how easily they can use an app. No app user likes to spend his/her time on an app which is very complicated and requires a lot of effort.

When you are planning to make an app like tinder, then the question that comes into your mind is the ease of use.

The simple swiping of photos right or left in the app to accept or reject an individual is a brilliant idea thanks to its simplicity. We can add other simple ways as well.

If you want to build tinder clone, then you should have features which are as revolutionary as those that you find on the tinder app.

Make sure that you provide the app users all those features which he/she is looking for when using the app that you have developed for them.

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4). Personalization

People who use mobile apps are interested in personalizing app as per their choices. They are customizing it to suit their needs.

Therefore, when you build an app, make sure that it has numerous customization features that will allow the user to use it as per his/her requirement.

Customer can find match as per their account type and get maximum options and advantage of dating app

You would be wise to make a market research regarding what are the features that attract an individual in a dating app, and you can provide it to them through different customization options.

Check Dating App Features

5). Gratification

Gratification is one of the most important parts to make the dating application attractive to the users.

Therefore, you should study the latest gratification trend in the app market and try to utilize those trends in your new dating app.

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6). Photo-centric Model

The main focus of the dating app that you want to build should be the photos.

People who are using dating apps are mainly trying to look at the face of an individual and then try to find out whether they are a perfect match or not.

This main focus on the photos of people means that you should give more priority to the images of the people who have registered themselves in the app.

7). Niche

Nowadays, it has been observed that people like to date only those people who are from the same industry or have the same interest.

Therefore, you should include a service that allows people of the same industry, interest group, hobbies to connect with each other.

Once connected they can find out whether their interest matches and whether they want to take the relationship forward.

8). Discount

To increase user numbers, it is important that you provide some incentives to your app users.

These incentives would be in the form of special content access, special discounts for buying and sending gifts.

9). Networking

To increase the engagement level of the app users, you need to find a way to encourage app users to network amongst themselves.

It will allow people to share their goals or interest with other like-minded people who use the app.

As they share more about themselves and try to find out the other person’s perspective on a number of issues they will find the interaction stimulating.

This constant interaction will make the app users stay engaged with the dating app.

10). Activity-based Interaction

When you use game in your dating app, and then try to include a section with chat option wherein people doing similar activities can share ideas with each other.

While it looks like networking option, but it is slightly different as it is based totally on activities and how you should use it to improve engagement among the app users.

You can use this option to sell your users, many apps offering them special tips on how to make their activity more fruitful.

If you have sold an individual something from your app, then it is quite likely that you can sell that person again and that will help you to make money through dating app.

Therefore, you should try to either cross sale or even provide premium functionality for his/her earlier sale to keep them engaged with the app.

This not only will help you to retain the customer, but also improve the productivity of your app.

11). Connect with your app users at a deeper level

You have to understand that most app users do not like to use dating apps every day.
Therefore, it should be your focus to connect with the user at a deeper level, so that they get hooked to the app and coming back for more information.

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12). Help

Your app should have a help section where the app user could look for any information regarding how to use the app.

Make sure that if there are any premium services available, then the help section should have a proper guidance on how to subscribe to them. And what kind of extra advantage, the app user will get through them.

13). Connect through email Campaigns

If you want to improve the interest of the app user in your app, then you should try to engage with them on a more personal level.

To do this, you can use email or personalized messages, which will tell them about any new individual who has joined the app list and fulfill all the criteria (at least most of them) that you have filled in your form.

It would also include special discounts on third-party services that you can access to your mobile app like buying flowers, booking a restaurant table, and so on.

If you follow these steps, then you will be able to attract more people to use your app find the bride/groom of their choice.

You must realize that the taste of individuals keeps changing over time and if you want to serve them through your app, then you need to keep updating the engagement quotient in your app to succeed.

Last but not least, don’t forget to read “To Do” List before Publishing an App to The App Store


We came to know that there are lots of activities to do if you want to make your dating app successful. It is not a one-day job where you implement all the features and your app booms. You need to be very active in your industry and search for latest features which makes user’s journey very easy. If you cannot do this then the best option is to hire a mobile app development company which takes care of your dating app.

Ravi Makhija

Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru Technolabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.

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