How to Create a Dating Website From Scratch?
The dating industry is growing at a phenomenal rate over the last decade. People from all over the world have gone crazy about dating and prefer to find their partner online.
As per Allied Market Research, the dating services market had a value of $6,400.0 million in 2017 and it is anticipated to grow at a CAGR of 4.7% between 2018 to 2015 and reach $9,202 by 2025.
So, whether you are an entrepreneur or a startup and have ever thought of entering the dating industry, then this is the best time.
One of the most simple yet effective ways to join the dating bandwagon is by creating a dating website.
After knowing this, one question that might appear in your mind, how to create a dating website in the right way?
To create a dating website that allows your target audience to satisfy their needs, you have to follow a streamlined process.
Being a leading dating website/app development company, we have done an in-depth and found some of the essential points that you should follow to create a feature-rich dating website.
Here, in this blog, we will provide you with proven-steps to create a dating website from scratch.
Without further ado, let’s get started.
1. Niche Selection
The first step is Niche selection of your dating website. Working on a dating website, without defining the target audience is not a good idea. Why? Because there are popular websites in the market such as Eharmony, Match, OkCupid, etc., from which you may face fierce competition.
Moreover, some of the possible reasons for targeting any audience is not effective are as follows:
- Users find it challenging to make new friends
- Possibility of more fake accounts
- Low traffic
From this, we can say that it’s essential to define your niche. This will increase the possibility of your success in the long run. Moreover, you will not face a tough competition from the market.
Also, you can further narrow down your niche to a particular audience and enhance your chances of moving ahead in the dating industry quickly.
For instance, if you are making a dating website for teenagers, you must make some sample dating profiles. From this, you will get an in-depth idea about what kind of users are interested in your dating website.
Some of the permutations and combinations of niche dating sites are as follows:
- Create a dating website for the LGBTQ community
- Make a dating website for millionaires
- Create a dating website for people above 50 years
- Build a dating website for professionals
- Create a website for vegan, non-vegan dating, etc.
- Create a dating website for Black People, etc.
This is not the end, there are many other niche dating ideas that you can consider for your dating website.
2. Market Research
After choosing a proper niche selection, you have to carry out a proper market research.
For this, your need to understand current market requirements and future dating trends. On ignoring this, you will not be able to create an effective dating website.
Here, it would help if you found answers to some questions to carry out effective market research:
- What kind of dating websites are popular in your niche?
- What are the most common features of online dating websites?
After finding answers to these questions, you clearly understand what is working in the dating industry. Hence, you can create a dating website accordingly.
3. Competition Analysis
The next important thing that you need to carry out after market research is competition analysis. Here, you need to analyze some of the essential things given below:
- Know who are your competitors
- Know their online presence
- Conduct SWOT Analysis
- Plan & Execute different strategies
4. Choose a Business Model
After doing a proper analysis, you need to decide a business model that aligns well with your current & future goals.
Generally, dating websites work on the two popular models; Free and Paid.
Free: In this model, users can access your website for free. You can show relevant ads to the users and earn money from it. This type of site is useful to gain a wide audience; however, you can’t generate enough revenue from it.
Paid: In this kind of website, you will find it challenging to attract users. But, all the users who will pay for your site will be genuine. This states that there will be a wide number of active users.
In paid sites, none of the users agree to pay if there is no audience. Therefore, in the beginning, you have to build an audience. For this, you have to keep the site free for some time and then make it paid.
Apart from this, there are some other models available in the market, through which you can generate revenue. These are as follows:
Affiliate Programs: You can launch your site’s affiliate programs to earn commissions for every purchase that the user makes on the affiliate site. Various leading dating websites like Match, Elitesingles, etc. are running affiliate programs and earning a lot of money.
Freemium Model: In this mode, you offer some of the basic features of the dating website for free and charge users for extra features.
One popular site that follows this model is Tinder. It offers some features in its basic version and charges from users in Tinder Plus and Tinder Gold Version. To know more, read our detailed blog on Tinder Business Model.
5. Decide the List of Features
The next most important thing you have to do after choosing the business model for your dating website is decide it’s features.
Here, you have to define all the primary and secondary features of the website. Primary features include all the core features without which your dating website doesn’t function properly.
Other than this, you can also decide secondary features which include all the additional features that add more value to the life of users.
6. Select Brand and Domain Name
Now, you have to choose the catchy brand name of your dating website. At the same time, you have to choose the domain name as users will access your website through the URL.
Ensure that your domain name is short, quick-to-remember, and resonates well with your brand. Along with that, you also have to purchase hosting for your dating website to store essential information.
7. Create Visually Appealing Design
Visual appearance is the initial thing that a user observes on any dating website and decides whether they want to move ahead. Yes here we are talking about the design of your website.
In order to design a dating website, you have to look after a lot of elements such as background color, fonts, logo, spacing, call to action, etc.
To create an effective design, you need to approach a website design company. Here, you have to share your requirements with the company and they will design your dating website as per your needs.
8. Develop Website Using the Latest Technology & Tools
After designing your dating website, the next step is to develop your dating website.
A dating website can’t be developed with a single person, here you need a team of experts who have knowledge of building dating websites.
For this, you should approach a dating website development agency. They will consider the site’s design and then build your dating website as per the budget and requirements.
One of the best strategies you should apply is to develop an MVP. An MVP stands for Minimal Viable Product, and it consists of the core features of your dating website.
It allows you to test your idea on your target audience and get feedback. Later, you should update your website based on the requirements.
9. Launch your Dating Website
After your site has been completely developed, it is time to take it online. Before launching your website online, ensure that it is free from any errors and all the features and functions are working properly.
We hope that by following the streamlined process mentioned above, you have an answer to the question, How to create a dating website from scratch.
If you have a unique dating idea and want to create a website, then don’t hesitate to contact us. We are a leading dating website design & development company having years of experience in building innovative and highly-scalable dating websites for clients across the globe. You can check our work portfolio as well.
Lastly, you are welcome to share your requirements with us & we will provide you a free quote.