How Much Does It Cost To Design An App?

Published On: July 17, 2020
Last Updated: July 19, 2023
How Much Does It Cost To Design An App?

The world is expanding on innovation and constant technological advancements. Having a mobile application for your business is more than just an option; it’s a necessity. It is estimated that the mobile app market’s total revenue is projected to reach US $935 billion in 2023.

Mobile apps have transformed how businesses operate, and providing a seamless user experience with visually appealing design is crucial. And it’s no surprise that mobile app design service is on the rise.

However, whether you are a rising entrepreneur or an established business owner looking to expand your digital presence, the idea of designing an app can be both exciting and daunting.

And one critical question that inevitably arises is, How much does designing an app cost?

An estimated cost to design a mobile app ranges from $1000 to $10,000 or more. However, there is no definite answer as it depends on several factors such as the project’s scope, level of complexity and more.

In this blog, we will look at how the design process and several factors impact the design cost and provide tips for reducing it.

Let’s dive into it.

What Factors Impact the Cost of a Mobile App Design?

Here we have mentioned some of the key factors that affect the price of designing mobile apps. Have a look at it.

Number of Platforms

One of the significant considerations that influence the cost of mobile app design is the choice of platforms, such as iOS or Android.

Although the cost might not vary immensely, the differences exist. Both platforms have different approaches to follow design principles. iOS follows Human Interface Guidelines, whereas Android follows Material You guidelines.

As Apple follows a closed ecosystem, the overall cost to design an app reduces as iOS app designs only need to test a few number of devices, i.e. iPhones and iPads. The average cost for iOS app design is $1,000 to $5,000.

In comparison, Android devices are continuously changing, and to meet the changing needs, designers need to adapt new frameworks and stay updated with the latest trends and best mobile app design practices. As the number of platforms increases to work with and testing for different smartphone brands and their variants can be costlier. The average Android app design cost ranges from $1000 to $7000.

Type of Platform Design Cost
iOS $1000 to $5000
Android $1000 to $7000

App Complexity

The app design complexity depends on your app idea. The complexity is determined by the number of screens, features, visual designs and the user’s customized needs.

Based on the complexity, your mobile app is divided into three levels to determine the cost.

Simple Complexity App Design
A simple app design with easy-to-follow navigation. It gives desired output to a user without any confusion. Maximum number of 3 to 6 screens with no animations and interactive design elements. The estimated cost to design an app with basic complexity is around $1,000 to $3,000.

Medium Complexity App Design
These apps use multiple interactive features and animations. It has several sub-pages that are made to meet the desired look and feel of the particular platform. Such apps use advanced business logic and follow standard design principles. The estimated cost is around $3,000 to $6,000 for an average design complexity app.

High Complexity App Design
High-complexity mobile app design works on multiple screens and offers more than one solution for which you need to create a uniform app design. These apps will have different functionalities, and working on such app design takes more time, resulting in a higher cost of designing. The average cost for high-complexity design is between $7,000 to $15,000.

Type of Complexity Estimated Hours Design Cost
Simple 40 to 60 $1,000 to $3,000
Medium 150 to 350 $3,000 to $6,000
High 400 to 600 $7,000 to $15,000

Designer’s Experience

The level of experience a designer has is the ideal factor to discuss as it impacts the cost of designing an app.

A junior-level designer will cost $10 to $20 per hour, while an experienced designer can cost $25 to $50 per hour. It provides you with conceptual designs with an interaction flow and unique design elements.

However, it’s recommended to go for a more experienced designer that provides a better user experience, fewer revisions and saves time & money in the long run.

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Geographic Location

The cost to design an app charged by designers differs across countries for your app. Different countries have different rates of designing an app depending on their living status, minimum wages and more.

However, choosing an app design partner based on the best quality-to-price ratio is essential.

Here, we have shown rates of different countries for your app design.

Country Hourly Cost of Designer
USA $100-200
Australia $50-150
UK $50-100
Ukraine $25-50
India $15-30

From the above list, we can say that the mobile app design cost in India is much less than in other regions. Moreover, the quality of apps designed in India is excellent.

The Type of Team

The composition of the team to design an app can affect the overall cost. An in-house team of designers will typically be the most expensive option while outsourcing to a team and freelancers may be more affordable.

Hiring an in-house team of designers may incur higher expenses due to salaries, benefits, and infrastructure. The average cost of hiring an in-house team is $150 per hour.

On the other hand, outsourcing to a reputable mobile app design agency would cost around $40 per hour. The average pricing for freelancers involved in design ranges between $15 to $25 per hour.

However, it’s important to ensure that the team you choose for designing your app has the necessary skills and experience to deliver a high-quality product.

Team Type Approximate Cost (per month)
In-house $35000
Outsource $12,000
Freelancer $6,000

How Does the Design Process Impact the Mobile App Design Cost?

Let’s explore the design process of each step that influences the mobile app design cost.

1. Requirement Gathering

Requirement gathering is a critical step in the mobile app design process that involves collecting the client’s specific needs for the app.

It helps them identify the core features & functionalities of the app and the scope of the project. Clear and detailed requirements help to ease the design process and reduce iterations later on, which reduces costs later on.

The entire mobile app design should be properly planned by keeping the target audience in mind.

2. Requirement Analysis & Feasibility

Once the design team collects the requirements from the client, they analyze the requirements and examine the feasibility of implementation.

This step involves identifying potential challenges that might significantly hinder the app’s performance. Here, the professionals also consider the technical aspects and integration requirements that need to be incorporated.

They ensure the feasibility of the app’s design within budget and timeline.

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3. Creating Wireframes

Wireframes are basic visual representations of the app’s layout, structure and user flow. The primary purpose of a wireframe is to outline the design elements, such as buttons, menus, content sections and navigation components.

Designers and clients get to visualize information about the app structure before getting into complex visual design elements. It helps to identify usability issues, validate user flows, and refine the overall user experience before moving into detailed design stages.

The average time it would take is around 5 to 15 hours, costing around $50 to $200. It is relatively low compared to later stages as it focuses on app structure framework rather than detailed aesthetics.

Also Read: UI/UX Design Principles for Creating Attractive Designs

4. Creating Prototype

After wireframes, it’s time to create prototypes for your mobile app. Prototyping is the process of creating a mockup of the app. Working prototype gives an idea of how an app will actually work.

The cost to create a prototype is around $2000 to $4000 as it requires more time and effort to build a functional and interactive model of the app.

This prototype stage allows for user testing where users can interact with apps, navigate between screens and experience key features. Collecting feedback and improving the design will enhance the app’s overall quality.

It saves time and effort in the designing process and also helps ensure that the final product satisfies the client’s expectations.

5. Design an App

After creating a prototype, now it’s time to convert it into a visually appealing design. Designing an app requires a balance between aesthetics and functionality as it gives the look and feel of your mobile app.

The goal is to create an intuitive user interface that allows users to navigate effortlessly, find information and complete tasks easily.

The team of designers will create a product that stands out in the market and enhances the overall success of an application.

The cost of designing an app will be around $2,500 to $5,000. Based on the design, further development is done.

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Tips For Reducing App Design Cost

Designing a mobile app can exceed your budget if you don’t get the right guidance. Therefore spending efficiently helps you reduce costs. Here are a few key things to keep in mind while designing an app.

Plan Carefully

When it comes to customizing the mobile app design, you have specific ideas in mind. It is essential to plan the different features and functionality of the app carefully. You can also create a product requirements document (PRD). It will help you determine which elements you can skip and which are crucial ones. Having a clear plan helps you avoid revisions that lead to costly changes.

Focus on Basic Functionality

When designing your app, it’s important to focus on the basic functionality. Don’t try to cram too much into your app. Start by creating a prototype and add the most important features. You can add more features later if necessary. By focusing on basic functionality, you can create a user-friendly and cost-effective app. Also, it will help you keep your costs down.

Hire a Mobile App Design Company

One of the best ways businesses can save money is by hiring a mobile app design company to outsource app design. They will manage everything from their end and help you design cost-effective solutions that meet your specific needs. Their experience can lead to more efficient workflows, reducing design time and overall costs.

Design for Multiple Devices

From the beginning, remember to design by keeping multiple devices in mind, such as smartphones and tablets. It ensures your app is responsive and adaptable to different screen sizes and helps you reach a broader audience without separately designing and developing for each device. It also helps you avoid the cost of redesigns later on.

Build for the Future

It’s essential to think about the scalability and potential future growth of your app. Thinking about future features and functionalities and trying to incorporate them into an initial design can help avoid costly redesigns. When you keep in mind that designing with flexibility and expandability helps you save time and money in the long term.


We hope you understand the importance of careful planning and cost management when it comes to app design.

Designing an app is an exciting journey that requires thoughtful planning, creative execution, and attention to detail. By hiring a reputable design company, you help design a successful app that resonates with your target audience and drives business growth. Contact us today to discuss your app design requirements.

At Guru TechnoLabs, we specialize in mobile app design and development, offering innovative solutions tailored to your specific needs and budget. Our experienced professional will work closely with you to bring your vision to life while ensuring cost efficiency and a seamless user experience.

Frequently Asked Questions

The duration of the app design takes around 2 to 6 weeks. It depends on the complexity of the app, the scope of work, and the design strategy. However, it is best to consult with the design team to get a more accurate timeline based on your specific requirements.

Yes, you can make app design updates even after it launches. Updating the app allows for design refinements, feature enhancements, and improvements based on user feedback and changing market trends.

After the app is launched, consider monitoring user feedback and analytics to identify areas for design improvements. Also it is essential to stay up-to-date with the latest design trends and platform guidelines so you can modify designs according to user needs and expectations.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.