- May -
- 22 -
Guidelines to make best eCommerce website
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Today, tons of eCommerce websites are rendering on internet but only few websites are creating good impression and getting good return. Most of the website owners are struggling hard to get sale on their website.
If you are thinking to develop eCommerce website from start or want to update existing eCommerce website then follow this article carefully. We have mentioned basic and advance guidelines to make best eCommerce website.
Building best eCommerce website is not an one day job, It takes time. You must be aware with latest trends and latest technology in web building. You must implement trends in your website, It will improve your customer’s experience when they visit your website and it will result in better conversion.
While implementing these points you must understand that the requirements of building a good and interesting website keep changing. You must be active in your domain or engage the services of an eCommerce developers in this field to nail the idea correctly.
Here, I am starting with basic guidelines (assuming that you are totally new for eCommerce website development concept)
Get a good domain name and hosting for your website
When you are building a website to launch your eCommerce business make sure to get a good domain name for your website.
A custom domain will give your website better brand recognition and will also be helpful in your SEO strategies.
Hosting will help to upload your website, product images and videos.
Choose the platform
If you want to target those audiences who use laptops or desktops to browse the internet, then it makes sense to develop the website.
However, if you want to connect with the mobile audiences, then you should develop eCommerce mobile app for ecommerce and choose the platform, Android or iOS or both (Mostly used platforms). However, we will suggest that while the initial investment would be higher for mobile app development but it makes sense to pay extra and consult mobile app development agency to design mobile app, targeting all the three popular platforms; Windows, Android and iOS.
Make your website conducive for buying products
If you have an attractive looking website with great graphic designs but if it is not geared for selling products then it will fail in its attempt to get more customers. You must consult an ui/ux designer for making your website conductive and delivering best experience to users. It increases 65% chances of selling.
If you are designing your website then make sure that the website must be easy to use with good color combination, it must make visitor’s journey easier to buy a product and it must be mobile responsive. Additionally, you should also regularly provide discounts and special offers to attract more customers to the website. You can also provide free shipping and installation to get their attention faster.
You should have a clear logo of your company
The logo is the brand identity of your business. A logo should be designed in such a way that it should be serving your mission and vision. An eCommerce businesses run on perception and the eCommerce website that you want to promote will get a great push if you are able to convince your visitor about the quality and commitment of your company. And in this effort, the logo of a company plays a great help in improving the brand recognition of your company.
Provide your customer latest news and deals
You should always inform your customers about latest news and deals on your website to build trust and value of your business in front of your existing customers. It is important that you should share with them the news of an upcoming product; it’s likely price and features. This will make your customer becoming interested in that product and you will get a customer by just posting the news of upcoming product on your website. You will need to instruct an eCommerce Website Development Company to allocate space for this section in your website.
Set your branded products on the first page itself
If your online store is selling several products, then always put the branded products on the first page itself. Mostly, first-time visitors are not so sure about your business and products. For such visitors when you put the branded products upfront, then they feel secure about your company and find it easy to make a decision in buying a product from your store.
Put the basic feature
Make sure that the eCommerce website developer you have hired to build online store, puts the basic features such as login, search, cart etc. These are the essential elements in any successful eCommerce website and your eCommerce website should have them. A login box will help you to get the email and other information about your customers and also assist you to analyze their buying patterns. The shopping cart will help your customer to put and track multiple products in their cart. The search box will assist them to find the product easily.
Clear and prominent looking payment icons
When your clients have selected their products, then the next stage is to make payment. Here you have to be extra careful and ask the website development company to provide all the popular payments gateways of customer’s demographic area. It can be like credit/debit cards, gift vouchers, cash on delivery, online banking, PayPal and others. Always keep payment option secure with SSL integrated secure payment handling methods. You can add firewalls and OTP options to ensure that hackers do not get protected information of your customers.
Use of Accelerated mobile pages
Accelerated mobile pages is a project launched by the Google to provide better services to the mobile users. This project was developed for the mobile app developers so that the app they develop with mobile accelerated page features can open very quickly which in turns will reduce the bounce rate considerably. If you are developing an eCommerce mobile app for your retail mobile website then always keep in mind to use AMP in the development process to get better results.
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Importance of AI and VR in eCommerce website
As the development in Artificial Intelligence and Virtual Reality scale new heights, it is no surprise that website owners are increasingly using these twin forces in combination to provide a fantastic experience to the retail shoppers. New powerful and affordable devices are helping eCommerce websites to use AI, AR and VR to provide a real-world experience to the customers.
Many eCommerce websites are experimenting with the idea to provide a new feature, ‘trying before purchasing’ in their stores. One such example in the eCommerce stores is that it allows the customer to try some outfit virtually to see how they look in it and purchase it only if they are satisfied with the looks. This will minimize return of goods wherein the customers do not like the product after trying it on in their homes.
Use automation for greater ROI
The great use of automation is that your business remains open 24x7. It is increasing cost for your business to have a human oversight for operations round the clock. To tackle this issue, you can ask the eCommerce website developer to use automation technique. Increased use of automation not only makes the entire eCommerce operation smoother, but also provides the customer constant updates and uniformly high-quality service at all times.
Use Machine learning to increase your conversion rate
- Machine language is used by eCommerce developers to improve the efficiency of the virtual assistant of your website.
- Machine language can look at the buying pattern of an individual over a few months and deduce what are the items that user looks at when he/she comes online to buy a product.
- It can then use the information to send a personalised email to that buyer asking whether he/she wish to reorder those items. This personalised touch goes a long way in improving the brand loyalty of an eCommerce website.
The advantage of using machine language for providing better customer service is that it has the ability to evolves with time.
Targeting mobile users to improve traffic
Research on the shopping profile of people suggest that most youngsters use their smartphones to shop online. It is therefore important that online retail stores use responsive design to attract more buyers. It is a big challenge for the eCommerce website developer to provide optimum experience to the buyers on the small display of their smartphones.
You can also use the voice assistant to rely the information about the product so that your client does not have to squint to read all the lengthy information on the small screen.
You can configure your eCommerce site with the latest voice command technology. It will give your client the flexibility to not only look for different products but also order them online through voice commands.
Blockchain and cryptocurrency
It is always a wise choice to provide more payment options to your buyers. And one of the hottest modes of payments that most retailers are cashing on these days is the cryptocurrencies. Many world renowned online retailers accept payment in bitcoins and even the customers find paying through bitcoins more rewarding. Bitcoins are a more secure mode of payment and they have no transaction fees associated with them. Thus, you should have the bitcoin payment option included in your eCommerce website.
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More delivery options
If you are selling multiple products, then you should also have different delivery options for them. The reason being that there are some special items that are required to be kept at a specific temperature and needs special handling like flowers, medicines and other objects. Similarly, valuable items like jewellery require secure home delivery. Thus, if you are looking to increase your product portfolio, then you should also focus on increasing the shipment options.
Storefront apps to focus on the buyers on the go
Instead of relying on the traditional website, you can also develop a storefront app for your business. It has been observed that any individual who takes time and effort to download an app is more likely to use it to buy goods and services through it. Therefore, you should hire the services of a mobile app developer to build a dedicated app for your online retail site.The app will allow you to provide customized service to your customers besides giving you the option to mount a highly focused marketing campaign to woo them to buy any new product or inform them about any deals that you are providing.
These are some of the essential elements of any successful eCommerce website. If you include them in your online retail site, it will improve the user experience and attract more traffic to your website. However, the design and function of websites do not remain static and you have to be always on the lookout for any new feature that will help you to improve the buyers experience tremendously.
Use social media platforms
Research in purchase pattern of different buyers have shown that many of them have visited different eCommerce websites by clicking on the links provided on the social media platforms. It is important that you first try to find out those social media platforms where your targeted audiences go and then put the link to your website and use those social media platforms for marketing your store..
Use Google analytics to improve your SEO strategy
You should also make full use of the Google Analytic tool to find out which features of your websites are accessed by the buyers the most. This will give you the chance to look at those features which are not used optimally and try to make some changes in them so that the viewers should also make use of them. This will improve your SEO strategy thereby improving the ranking of your website.
After reading all the prominent points, you might have realized that there are lots of skillful things to do to make best eCommerce website. You can skip some points if its in eary stage for you. You can follow all above steps in a quality way to create best eCommerce website or contact an eCommerce website development company to get outstanding website for your eCommerce business.
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