Detailed Guidelines to make good eCommerce Website

Published On: May 22, 2018
Last Updated: March 16, 2023
Detailed Guidelines to make good eCommerce Website

Over the years, an eCommerce website has become one of the most integral parts of various businesses regardless of their size & type. Moreover, many startups, SMEs, and enterprises join the eCommerce industry every day by launching an eCommerce website.

On the flip side, people have widely accepted these websites and shop a vast number of products/ services from these sites.

Let’s have a look at the latest statistics that prove the same:

  • According to Statista, about 2.14 billion people across the globe had purchased goods and services online in 2021.
  • As per Nasdaq, it is estimated that around 95% of purchases online will be done through eCommerce.

Considering the above statistics, if you plan to develop a new eCommerce website for your business or update an existing eCommerce website, you need to follow some proven guidelines to make it efficient and successful.

When you search online, what makes a good eCommerce website, you come across many things. However, you don’t have a clear understanding of important things.

Here, we have conducted thorough research and compiled a list of guidelines to make a modern eCommerce website.

Let’s look at all the things in detail:

Get a Good Domain Name & Hosting

The first & foremost eCommerce website guideline is to get an effective domain name for your eCommerce website.

A custom domain will give your website better brand recognition and help your SEO strategies.

Also, you have to purchase good hosting for your eCommerce site. This ensures that your eCommerce website has the best uptime.

Besides hosting, you need to also purchase an SSL certificate. It helps you to protect sensitive data.

Design Your eCommerce Website for buying products

Another important eCommerce guideline is to ensure that your eCommerce website is attractive and designed well to sell products.

For this, you can consult a UI/UX designer to make your website conductive and deliver the best experience to users.

Moreover, you need to make sure that the site must be easy to use with the right color combination; it must make a visitors’ journey easier to buy a product & must be mobile responsive.

Use Visually Appealing Images

Displaying multiple photos of products from multiple angles is one of the best eCommerce website guidelines. By doing this, users can view all the details of the products.

By showing high-quality & visually appealing images of products on your website, users will trust your eCommerce website and make decisions quickly.

Here are several tips for utilizing high-quality images on the website:

  • Provide a 360degree view of the product, which enables customers to view the product at different angles.
  • Provide a zoom feature so that users can view complete details of a product.

Offer Your Customer With the Latest News and Deals

You should always inform your customers about the latest news and deals on your website. By doing this, you can build the trust of your business and add value in front of your existing customers.

You must share the news of an upcoming product, its likely price, and features.

This will make your customer interested in that product, and you will get a customer by just posting the news of the upcoming product on your eCommerce website.

Display Branded Products on the First Page Itself

If your online store sells numerous products, then always put the branded products on the first page itself. Mostly, first-time visitors are not so sure about your business and products.

When you put the branded products upfront for such visitors, they trust your company and find it easy to decide which products to buy from your store.

More Delivery Options

If you are selling multiple products, then you should also have different delivery options for them.

The reason being that there are some special items that are required to be kept at a specific temperature and need special handlings like flowers, medicines, and other objects. Similarly, valuable items like jewelry require secure home delivery.

Thus, if you are looking to increase your product portfolio, you should also focus on increasing the shipment options.

Better Checkout Process

Offering an efficient checkout process is highly important in an eCommerce website. Moreover, your checkout process is directly proportional to the cart abandonment rate.

Here are some eCommerce website guidelines to simplify the checkout process:

  • Enable users to checkout as a guest.
  • Don’t ask for a lot of information when a new user creates an account.
  • Ask the least amount of details during checkouts, such as shipping address, name, and payment information.
  • Define all the payment gateways and payment options effectively.

Provide Multiple-Payment Options

When your clients have selected their products, then the next stage is to make payment.

Here, you have to collect the customer’s demographic data and then provide various payment gateways as per the requirement.

For this, if you have hired a website development company, then ask them to integrate the best payment details as per the latest eCommerce trends.

One of the standard eCommerce website design best practices is to include popular payment gateways such as credit/debit cards, gift vouchers, cash on delivery, online banking, PayPal, and others.

Provide Multiple-Payment Options

Also, ensure to keep payment options secure with SSL integrated secure payment handling methods.

You can add firewalls and OTP options to ensure that hackers do not get protected information from your customers.

Use of Blockchain & Cryptocurrency

It is always a wise choice to provide more payment options to your buyers. And one of the hottest modes of payments that most retailers are cashing on these days is cryptocurrencies.

Many world-renowned online retailers accept payment in bitcoins, and even the customers find paying through bitcoins more rewarding.

Use of Blockchain & Cryptocurrency

Bitcoins are a more secure mode of payment, and they have no transaction fees associated with them. Thus, you should have the bitcoin payment option included in your eCommerce website.

Target Mobile Users to Improve Traffic

Research on the shopping profile of people suggests that most youngsters use their smartphones to shop online. Hence, online retail stores must use responsive design to attract more buyers.

Hence, when you create an eCommerce website, ensure an optimum experience for the buyers on the small display of their smartphones.

Target Mobile Users to Improve Traffic

You can also use the voice assistant that plays the information about the product so that your client does not have to squint to read all the lengthy information on the small screen.

You can configure your eCommerce site with the latest voice command technology, such as Alexa. It will give your client the flexibility to not only look for different products but also order them online through voice commands.

Use Google Analytics to Enhance Your SEO Strategy

One of the highly essential eCommerce website guidelines is to integrate useful tools for SEO. Out of all tools, Google Analytics is most important. You can make full use of this tool to determine which features of your eCommerce websites are accessed by the buyers the most.

This will give you the chance to look at those features that are not used optimally and try to make some changes in them so that the viewers should also use them. This will improve your eCommerce SEO strategy, thereby improving the ranking of your website.

Provide Enhanced Customer Support

Customers are the most crucial asset in an eCommerce website. Therefore, providing needed support after the purchase and consultation prior to their product purchase will help you convert your potential audience into loyal and recurring customers.

One of the important eCommerce website design guidelines is to integrate 24*7 customer support through chat. Various leading giants provide 24*7 chat support to the customers. To integrate this type of functionality into your website, you should consider chatbot development.

Here are some tips to offer top-notch customer support:

  • Provide step-by-step support for your first-time users to make purchases efficiently.
  • Mention your customer support feature on the website so that users can contact you easily.

Use Automation for Greater ROI

The great use of automation is that your business remains open 24×7. Having a human oversight for operations round the clock will increase the overall cost for your business. To tackle this issue, you need to integrate the latest automation techniques on your eCommerce website.

Increased use of automation makes the entire eCommerce operation smoother and provides the customer constant updates and uniformly high-quality service at all times.

Importance of AI and AR in eCommerce Website

As the development in Artificial Intelligence and Augmented Reality scale new heights, it is no surprise that website owners are increasingly using these twin forces in combination to provide a fantastic experience to users.

AI in eCommerce is primarily impacting customer choices due to robust knowledge of past purchases, searched products, and browsing behavior. AR improves what a user views by integrating computer-generated photos to the view via multiple devices.

Various eCommerce websites are utilizing AI and AR in powerful devices to provide a real-world experience to the customers.

Also, many eCommerce websites are experimenting with the idea of providing a new feature, “trying before purchasing” in their stores.

One quick example of this can be an online furniture store that enables users to place items at their home or office to see how they look before making a purchase.

Lastly, the use of AI in eCommerce offers many benefits, such as a more robust search algorithm, better inventory management, etc.

Use Machine Learning to Enhance Your Conversion Rate

Machine learning language helps you to improve the efficiency of the virtual assistant of your eCommerce website.

Machine learning language can look at an individual’s buying pattern over a few months and deduce the items that the user looks at when he/she comes online to buy a product.

It can then use the information to send a personalized email to that buyer, asking whether he/she wishes to reorder those items. This personalized touch goes a long way in improving the brand loyalty of an eCommerce website.

The advantage of using machine learning language for providing better customer service is that it can evolve with time.


We hope that you have understood the guidelines to make the best eCommerce website. You have got a proper understanding of how to make your eCommerce website more attractive.

To launch a new eCommerce website or update an existing one, you have to invest a lot of time, effort, and other resources; hence it can’t be done by a single person. Therefore, we suggest you approach a well-known eCommerce website development company.

We at GuruTechnoLabs, an eCommerce solutions provider, have years of experience in building eCommerce sites for clients belonging to different industries.

Lastly, if you plan to make the best eCommerce website, don’t hesitate to share your idea with us. We will brainstorm on your vision and provide you a fully functional eCommerce website as per your requirements at the best possible price.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.