Create Your Own Online Shopping App
Presently, the way we do our business is way different from how we used to conduct it earlier. Nowadays, most business uses some form of Internet outreach like; having a website, a social platform or a blog or an eCommerce mobile app development for their business. Experts have predicted that in a very short period, most businesses will migrate to the online medium as it gives them better exposure, bigger market and a good ROI. Many Magento and Prestashop website owners have started to build their Magento mobile app or Prestashop mobile app.
Many people are searching on how to create the mobile app for their business, here we will give you detailed guidelines. If you own a business and wish to leverage the reach of the Internet to reach out to a larger market, then you should make your own app. If you have the experience, then you can do it on your own. However, if you are not so sure about it, then we suggest that you take the help of a mobile app development company and ask them to build an app for your eCommerce website or eCommerce business.
Apps, especially those related to eCommerce are a great hit among the masses and many are using this craze for shopping through their mobile apps to create the business dedicated towards eCommerce mobile app. Here, we will like to give you some steps that you need to follow, if you want to create an eCommerce mobile app for your business.
The first thing that you have to do when you are thinking about a mobile app for eCommerce, is planning. You should be absolutely clear about what you want to sell. You should plan before you start your iPhone app development or Android app development. You should include all those goods and services that you want to offer to your customer.
Do not start with a huge range of products but only a small range of quality products. First try to create goodwill for your ecommerce store. You should be aware of all the trending apps for different ecommerce sites. Find out what they have targeted through their apps.
Know your competitors and target customers
Once you have decided what kind of goods you want to sell, the next thing you should be aware of your competitor. This is important because if you want to succeed in a market where other ecommerce apps are selling similar products, then you must provide something extra to your customer so that they come to your side. To do that you have to study the best ecommerce apps and look what they are offering.
Profile of your customer
You should also know the profile of your targeted audience and how they shop. Where they hang out online. Once you get these information, you can advertise your app on those sites to improve the visibility of your app.
Choose the basic features
When you are planning to develop a mobile ecommerce app for your company, then you have to be absolutely clear as to what essential features you want to include.
When you are planning to develop a mobile ecommerce app for your company, then you have to be absolutely clear as to what essential features you want to include like CTA text, CTA buttons, Live chat, Push notification/Newsletter etc…
Provide user-friendly logins
When a visitor first visits your mobile store to buy something, don’t overwhelm him with different forms detailing personal information. You should allow them to browse your app as a guest and in case he/she is interested in buying goods, then ask him/her to open an account by providing some amount of detail about him/her self.
Creating an attractive design for your e-commerce app is one of the important features that you should always focus on. To make your e-commerce app aesthetic looking, you should ask the developer to focus on the following things:
- Prominent placement of the company’s logo to improve brand awareness
- The products that you are selling should be displayed in an interesting way
- Post clear pictures (and videos if possible) of the products
Make sure that the mobile e-commerce template you are using for your ecommerce mobile app has a search feature embedded in it. It is a very important part of any online retail store as it allows the customers to quickly look for a product that interests you.
Select a platform
This is very important to make your e-commerce app viable. You must do a market research to find out what type of platform your target audience uses. Depending on the findings of the market research, you can choose whether the app you are building should run on Android or iOS. It is essential part for any ecommerce app development process.
Good customer support
It is important to have a great customer support to improve the user’s experience when they use your retail mobile app. If they are facing any problem in logging in or looking for the right product or payment option, there should be either an operator (during office hours) or an auto-bot that will help the clients to resolve the issues.
A safe and secure payment option
Your client should feel safe while making any money transaction through your e-commerce mobile app. Put stringent security measures in place so that the financial data of your client stays safe and they can browse and pay for the product of their choice with complete peace of mind.
A feedback section
A feedback section is important to get a clear idea of what are the positive and negative things about your app. This will help you to rectify any issues that are affecting the user experience adversely.
A smoother checkout option
When a customer has filled his cart, then he will not like to hang on there but make the payment and checkout quickly. You must tell him/her the number of steps that he/she has to complete to make the purchase and exit the app. This will give the customer an idea of how much time he/she will need for the entire process and plan accordingly.
Everyone likes to have something for free and you can attract more customers by offering free shipping service up to a particular limit (it could be the amount of product they buy or even geographical limit).
Increase your online sale through ecommerce app development
Advertise your app
It is important to promote your app in the mobile stores so that more people know about it and they use it to buy products from your e-commerce app. To do this you can take the help of social media to spread the word about how great your e-commerce mobile app is. Alternatively, you can hire the digital marketing expert to app marketing through app store optimization process.