• Sep
  • 14
  • 2018

12 ways to make money through dating app

Developing an app requires a lot of time, money, effort and skills that is why special focus should be made to find ways to monetise it.

If you want to develop a tinder like dating app, then you should pay attention on how to make it economically viable.

To make your dating app economically viable, you need to first identify what kind of revenue stream you wish for your dating app.

At present, there are numerous channels through which the revenue can be generated for an app similar to tinder.

You have to decide how many of these channels you should incorporate in your dating app so that it can generate maximum revenue for you.

Here, we have listed some of the revenue channels that you can incorporate in your app to get very good results.

How to ensure that the dating app you build is financially viable

If you have a dating app and are looking to monetize it, then go through the points given below to find out how to monetize the app so that you get the profit that you deserve.

There are different ways through which you can generate revenue through your dating app.

  • Subscription
  • Advertisement
  • Affiliate marketing
  • Sending gifts
  • Run AdSense advertisements
  • Use the services of BuySellAds
  • Promote sponsored post in your app
  • Provide premium advice coaching service
  • Make a paid survey
  • You can run sponsored events to increase your client base
  • You can sell your expertise and skill
  • You can sell your website and make a new one

Let us try to understand each of these revenue channels separately to understand how they are important to generate profit through the dating app.

Subscription

Subscription

This should be the primary revenue generating path for your dating app.

Any registered user who wish to avail the services of the dating app must pay a subscription which could be monthly, quarterly or annual.

You can categorise the subscription in such a way that when the individual pays a premium amount, then he/she can use more filters to select the right candidate as a soulmate or contact them through the chat option.

You can also offer a premium subscription option, where the registered user will get some extra services.

Some of the services that the premium subscription holder can get may include video calling which service is not available for ordinary members who can only chat with other individuals through the in app chat service.

You can also limit the number of search results displays for profit matching. Free members can see up to 5 records (lets say) and paid members can see all records.

Advertisement

Advertisement

Advertisementon the dating app is also a very lucrative option for dating app owners to generate profit for their services.

A large number of people all over the world spend a lot of time on their dating app which make them a captive audience linked by their desire to search for the bride/groom of their choice.

Many industries will like to target these audiences by advertising their own product/servicesthat are related to dating services like food and beverages, greeting cards, florist and others through the dating app.

This not only helps the dating app developer in generating revenue, but also the companies who wish to use the dating app services to build their own brand.

Affiliate marketing

Affiliate marketing

In this type of revenue generating activity, the app developer asks other service providers like restaurant owners, jewellery store, gift store, bar, florist to sell their product or services through the dating app.

This allows the affiliate service to target the users of the app and the app developer, in turn, gets a commission for every sale that the affiliate services proves make through the dating app.

Sending gifts

If you are developing a tinder like an app, then you can add a service of selecting and sending gifts through your app.

This will allow you to generate some revenue by selling gift items through your app.

For this you can open an online gift shop of your own and provide its link on the dating app.

Run Ad Sense advertisements

Run Ad Sense advertisements

You can run AdSense advertisements through your dating app service subject to some restrictions on content of your app.

You can use AdSense advertisement with your dating app provided there is no adult content in your service menu.

You must take care that when you are using affiliate marketing as well as trying to target Ad Sense advertisement, the affiliate service should not contain any adult content because it is strictly against the internal policy of Ad Sense.

Use the services of BuySellAds

The Buy Sell Ads is a service provider that connects advertisers with the publishers.

Through this service, you can advertise about your dating app, which will allow interested advertisers to find out more about your app and contact you to learn about the terms and payment slabs for posting any advertisement on your app.

This will allow you to bypass all traditional methods of looking for advertisers and you will be able to connect with the advertiser directly and negotiate your own price with them.

Promote sponsored posts on your app

To improve your revenue through the dating app, you should follow a policy of allowing sponsored post in your app.

Allow those companies that sell products that are relevant for dating services to post their content in your dating app.

In this way, you not only will provide better services to your app users, but also get more revenue from those companies that are posting sponsored contents on your dating service app.

Provide premium advice coaching service

Provide premium advice coaching service

There are several people who are a bit hesitant in approaching the opposite sex confidently and converse with them freely.

You can offer a specialised service that includes tips on proper grooming, how to communicate with another person, and so on.

For these services, you can charge a fixed amount of commission from the service provider.

Make a paid survey

Make a paid survey

There are many companies who are interested to know about the market demand regarding those services or products that people who use dating app wants.

You can make use of this demand by conducting paid surveys among your registered users.

Your registered users are the perfect target audience for such surveys and there are many companies who are willing to pay a premium to know the result.

You can run sponsored events to increase your client base

You can organise social events to popularise your dating app amongst the youth.

For this, you don’t need to hire a big venue, but you can do it on the social media also.

As more and more people will come to know about your app, they will like to download and use it, which will, in turn, get you more subscribers.

People who download dating app are more likely to use the application to find their soulmate. This ensures that the conversion remains significantly high.

And since it’s a paid service, more registered users mean more subscription fee.

You can sell your expertise and skill

If you have a popular dating app, then you can offer your services for a fixed charge to advise others how to create a money making dating app.

There are many advertisers who are keen to use different niche market to sell their products. You can offer your expertise in advising them how to use dating app services to sell their products to the targeted audience.

You can sell your website and make a new one

Once you have gained expertise in building and marketing dating app services, then you can build a new one, and once that app gains popularity, you can sell the old dating services app to another interested party for a premium amount.

In this way, you have created a secondary source of income through your second dating app (which was easier to build and market thanks to your experience).

It also allows you to recoup your huge expenses which you have incurred when you have developed the first app.

These are some of the ways through which you can monetise your dating app services and get a steady stream of income through your dating app like tinder

However, good and well-designed your dating app may be, it is important that you should always try to improve it even further.

Therefore, you should have a feedback section which allows your app users to share their thought of what might be added to the app to make it even better.

If you continuously evolve with time and had new features, then you will be able to compete with your competitors and increase the number of your app users in the market.

Ravi Makhija

Ravi Makhija

A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company.

Get Free Quote Now

Tell us your creative idea or requirement, We shall get back to you very soon.