19 Website Design Tips that Improve Website Usability
Are you entering into the world of website design? If yes, then one of the essential things you might be looking for is website design tips.
Over the years, the design of the websites is changing at the lighting speed. Therefore, it is highly important to keep yourself up-to-date with the latest guidelines on website design.
Moreover, it is said that website design is one of the crucial factors behind the success of a website. Therefore, you should allocate proper time in designing a good website.
We, as a leading UI/UX design company, have researched and found some of the most awesome tips on website design that are suitable for beginners to expert designers.
- Keep it Simple
- Use Visual Hierarchy
- Offer Quick Navigation
- Be Consistent
- Design Page Layout
- Highly Responsive Design
- Don’t be Afraid of White Space
- Forget Tabs and Accordions
- Avoid Carousels and Rotating Sliders
- Use Appropriate Images
- Ensure that your Website is Easily Accessible
- Include Social Share Buttons Correctly
- Implement Call to Action
- Writing Effective Content
- Provide Credibility
- Be Careful about Link Placement
- Usability Testing
- Enhanced Search
Now, without taking much of your time, let’s look at each of them in detail:
Keep it Simple
While designing a website, make it a rule to keep the design simple. The reason being, the more complicated you choose your web designing, it becomes harder for the website to work smoothly.
You need to understand that a person visiting your website is looking for some information, service, or buying a product. He is not there to admire the sleek design of your website.
Things you should consider:
Color: It is recommended to use a maximum of 5 to 7 colors in your website design.
Fonts: Use minimalistic fonts on your website.
Graphics: Only include graphics that help users to take a certain action.
It would be better if you focused your attention on helping your viewer to find what they are looking for easily and not get distracted by the overall design of the website.
Use Visual Hierarchy
Visuals are used by website designers to focus the attention of the viewer on different elements in the web page as per the importance.
When you are using visual hierarchy, your aim should be to lead the visitor to a particular section of the page where some action is done (like buying a product).
However, when you make use of visual hierarchy ensure that the entire experience is smooth and enjoyable.
Here it would help if you optimized visual hierarchy to not only improve the user’s experience but also the conversion rate significantly.
Keeping your website consiste is one of the highly essential website design tips. To create a positive impact in the mind of the viewers, you should try to maintain consistency across the entire website.
To maintain consistency, you should use the same kind of background color, logo, fonts, and so on.
However, this rule is not compulsory, and you can break it. You can use different and unique designs if you think that it will help you to attract the attention of your viewer to a particular page or section.
Design Page Layout
In this stage, the designer has to collate articles, graphics, multimedia content, animations, and others and integrate them into a visually appealing layout format.
This page layout design is to be approved by the client before starting the website development process.
If the customer is not satisfied with the page layout, then you can get his feedback and change the features and send the page layout back for approval.
This process is continued until you receive the final go-ahead from the client to develop the website based on the approved page layout.
Highly Responsive Design
Out of various website design tips, having a responsive website is utmost important.
As per Statista, 48% of worldwide views on a site occur from mobile devices such as smartphones and tablets.
From this, we can say that it is highly important to provide responsive design. In other words, the user experience of your website should be the same across a wide number of devices.
Responsive design can be known as a flexible website structure. In the case of a responsive site, all the things are instantly fixed as per the dimensions.
You can achieve design by either using a template or by creating a separate design for mobile devices.
Apart from making your website mobile-friendly, you should also check the website’s cross-browser compatibility.
This means you should ensure that your website works properly on various browsers such as chrome, firefox, safari, etc.
Ensuring that your website runs smoothly on a wide number of devices and browsers helps you to win the hearts of users instantly.
Responsive design has become a new trend in the last few years. Sooner or later, it will be a compulsion.
Don’t be Afraid of White Space
White space is one of the highly important website design factors that help to divide the page into segments and enhance readability.
It is also known as negative space because it focuses on the components of the page that are empty and don’t possess enough content or multimedia.
Whitespace basically plays a vital role in the design process and placing all the web design elements. It helps to decrease cognitive load and helps the user to recognize information on the screen in an effective manner.
Hence, when you are designing any page of your website, we highly recommend you consider white space, scan pages, and remove all the components or content that doesn’t serve the primary goal of the page.
Forget Tabs and Accordions
Never include a lot of tabs and expandable boxes in your website content. That makes your site look bad.
Firstly, tabs and boxes hide a majority of the site’s content. Secondly, the majority of people scan the websites; they hardly click on a tab to view a particular service.
Therefore, it is recommended to keep the content completely visible and that’s possible using scrolling.
Avoid Carousels and Rotating Sliders
Over the years, a wide number of users across the globe love sliders. But, one major issue with the sliders is that users will only look at the first slide.
Moreover, there are strong chances people will hardly check all the slides and click on the call to action.
One of the simple solutions to this is to include a full-width hero image or stack all your photos vertically. By doing this, users will be able to check all the things by scrolling.
Use Appropriate Images
Not every image that you present on your website would be able to convey the message you want for the user.
As of now, there are a wide number of websites from which you can choose stock photos for your website. However, these stock photos don’t look authentic and build trust in the mind of users. Also, visitors love more reality.
Hence, it is important to use real photos of the people who work at your company or office. Integrating these types of photos helps you to grab users’ attention as they would be able to relate with themselves and in the end, helps to increase conversation.
Ensure that your Website is Easily Accessible
Keeping your website accessible is one of the highly crucial website design tips. Also, accessibility is considered as the key components to improve the user experience of your website.
While designing websites, you should ensure that all the pages are easily accessible and all the links work perfectly.
Additionally, make sure that your website is accessible to multiple devices like smartphones or tablets so that you can target all sections of the population.
If you have different websites for desktop and mobile phones, make sure that they have a similar kind of design to improve the brand recognition of your company.
Include Social Share Buttons Correctly
One of the essential web design guidelines would be to link social media pages on your website properly.
Here, one of the bad practices is to integrate social media icons at the top of the header. If you do this, you are forcing users to leave your main site and check social media pages.
Moreover, if you are not posting content regularly on the social media links that you are placed on your website, then it creates a bad impact on your brand.
Therefore, to avoid this, one better strategy would be to integrate social media icons at the bottom of the page.
Implement Call to Action
When new users visit your website, they don’t know what type of action to take without a proper direction. Hence, it is important to guide the users properly. Also, it is considered as one of the vital website design tips.
Call-to-actions are one of the most effective ways to direct users to take a particular action on a page. It is a challenging task to include CTA properly.
It’s really easy to bombard users at the bottom of the funnel with CTAs without considering the users that are at the top or middle of the funnel.
To know whether CTAs are placed properly or not, you should go through every page on your website and then check if you have used words like a demo, consultation, etc. If your pages only possess CTAs like this, then it’s time to revise them.
Here, your main purpose should be to educate users and solve their burning problems. As soon as your information resonates with their problem, they are likely to look for new services on your website.
One better strategy to include CTA is to include one CTA above the fold and then repeat the CTA below the CTA after providing relevant information.
Writing Effective Content
One of the most important website design guidelines recommended by google is writing effective content. In this aspect of the web design process various experts write articles, text, headlines, and others to describe various points.
This is an important part of the web development process, as it helps the web developer to connect more effectively with the targeted audience.
While writing content, help is taken from the SEO experts in matters of search queries and where to place them so that it helps the website give its ranking when it is finally launched.
By following the popular and tested website design standards, you will increase your site’s credibility. If you are planning to provide top-notch user-experience, then credibility will increase automatically.
In order to enhance credibility on your website, one of the best ways is to be straightforward and honest about products or services. Don’t include dozens of pages & confuse users about what you do.
Here, a better strategy is to present information directly on your homepage and include a section that explains users about the services you provide.
One essential thing you can do is include a pricing page on your homepage. By including this, you don’t push users to contact every time for pricing and they can check it instantly. In the end, this enhances the authenticity and legitimacy of your business.
Keeping your website SEO-friendly is one of the most crucial website design tips nowadays.
To make sure that your website reaches the target audience, you have to emphasize more on the SEO-friendly design.
Here it would help if you created an SEO strategy as per the user persona and what your target audience needs. Based on these things, you should create content for your website; it can in the form of blogs, videos, etc.
Here, it would help if you integrated the keywords the target audience is looking for rather than targeting a mass audience. To achieve this, you should work upon on-page SEO elements and techniques.
To know in detail about different SEO strategies that you can apply before and after designing your website, you can check the detailed blog on SEO for small business.
Be Careful about Link Placement
After designing your site, one of the most important things is to include links. Here, it would help if you become more careful in link placement.
One of the effective website design tips is to avoid placing links on your site that force users to leave it. In short, the links shouldn’t draw users’ attention away from your site.
For instance, your main purpose from the service page is to convert visitors into leads. Here, you shouldn’t include blogs that are low performing on your website.
One highly crucial guidelines for web design is to test your website rigorously for any bugs.
As of now, there are a wide number of testing available in the market; you have to first decide the type of testing and how your website is performing.
One of the effective ways is to allocate testing work to a website development company; they will look after both quantitative and qualitative data instead of just information.
By doing this, you will be able to discover a wide number of issues and resolve them instantly.
Apart from the usability testing, there are various other things you need to test to ensure the security of your website. To know in detail, refer to this website security checklist.
A wide number of websites don’t consist of a search feature. Due to this, users are not able to discover the things they want. If you own a big website, then integrating search features is highly important.
Moreover, a better strategy is to include a search feature at the top of the header.
Wrapping it Up
We hope that you loved our list of best website design tips. By considering all the above points, you will be able to build a website that not only looks aesthetic but also helps you gain the attention of your target audience.
However, if you are looking forward to integrating any of the above tips on your existing or new website, you can reach out to us anytime.
We have been providing website design services to businesses for years, hence we understand all the things about your website and then integrate all the essential things as per your business needs.