How Web Scraping helps to grow your business?
Before we start explaining how industry uses web scraping for their benefit, it is important to understand what this term implies.
In layman’s term, web scraping is a process through which you can extract data from a website.
To do this, you need the help of a code called the scrapper. It sends a get query to a particular website and it parses and HTML document for the information it has received related to the send query.
The next stage for the scraper is to look for the information in that HTML document that you are looking for. And after getting them convert it into a suitable format for further interpretation.
Web scrapping let you get big data. Big data analysis is extremely important for a business to make the right decisions. If you provide big data analysis services then the first part of your job is to find the targeted audience and then scrap data from their websites or even their social media accounts. Now analyse the data to get a complete picture of your targeted audience and then make a business strategy of how to influence their decisions.
Uses of web scrapping
1. Web scraping can be used to compare prices of different websites :
If you want to develop a mobile app that will help you the customer get all the deals available for different hotel rooms or ticket prices of different airlines, then you can use the web scrapping to your great advantage.
On the other hand, you as a business can use web scraping with big data analysis to know the price at which your competitors are selling their products. In this way, you can peg your price to a level that is both competitive as well as profitable to your business.
2. It helps you know about business profile and reviews :
Web scrapping is an important tool to scrap multiple websites for getting a multitude of user profiles and reviews. This is an important part of any business to understand how well their product was received by the customers and what is the lacuna that the need to fix to make their product better.
3. Provide your customer with the content that they like :
Web scraping is also used by websites to get an idea of what kind of product a person likes by viewing his browsing data. This will help you to give individuals product information, services, videos, music or any such items that they like to see, buy or listen.
This will improve your conversion rate quite significantly.
4. It helps your website to gain online reputation :
For any business digital or traditional reputation is one of the most important factors. In the digital world, words travel fast so you have to be always careful about which audience you want to impress the most and what are those areas of liability that can hurt your company’s reputation.
The scraper can help you find out about all the trending topics related to your business, demographics, influencers, sentiments of your audiences regarding any product and GEO location of your targeted audience.
This information gives you a greater know-how of how to put effective strategies to maximise your impact on the web and minimize your vulnerabilities.
5. To detect and block spamming and shilling online :
Customers who love to buy online uses online reviews as a marker to find out which product to buy and which one to avoid.
As a company, you should always be very careful about spamming and shilling activities online where your competitor may be trying to discredit your product or services by posting fake reviews.
Web scrapping allows you to shift through the data and find out which are genuine reviews and which ones are fake so that you can block those in your website.
6. It helps you to put in the right ads :
Web scrapping along with big data analysis provides you with a comprehensive profile of your customers. It gives you an insight of what they like. You can use this information to put in those ads on the website that your customers will like.
7. A big help in SEO :
When you scrap the organic search results, then you get to see what keywords your competitors are using and what kind of keywords you should use in your meta tags and web pages to get better ranking.
8. Lead generation :
For any company, getting lead is very important. Web scraping service helps you to scour through different directories and find out good leads for your sales team.
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9. To know more about public opinion :
Web scraping can also be used effectively to find what topics are trending on the social media. It also gives you a fair idea of what people are saying about the products of different companies on these social channels.
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