• Jul
  • 04
  • 2015

Tips to boost app downloads and improve mobile app ranking

Having an effective app that everybody appreciates is an extremely difficult task. You need such a qualitative and innovative app that your audience will even pay to get it. But with such a huge number of apps out there, drawing the attention of audience towards your product is not an easy work. As there is a huge competition on the Apple App Store and the Google Play Store, dragging the audience to download another app is a hell difficult task.

Luckily, there are numerous successful ways that can urge more clients to download your app. Here are some ways that will help you boost your app downloads:

App store optimization

App store optimization

App store optimization is a technique for making your app more noticeable in app stores with the goal that clients might install your app among a huge number of different apps. But if your app already has the higher position in app stores, then for what reason would you stress over your app installs? The answer to this question is that app store optimization can boost the standard of your app by advancing app title, app icon, description and so on, which likewise can drive clients to download your app and boost your app downloads. Thus, users will probably discover the app in the store, and therefore, the number of downloads will increase automatically.

Despite the fact that ASO is in high demands, still, it stays unused by numerous app engineers and advertisers. But this is the right time to make the use of this cost-efficient app technique to the fullest so as to increase your app downloads.

Beautiful UI design

Beautiful UI design

On the off chance that your application can’t tempt your client, it won’t do much for you too. This leads us to two things- – first, the UI ought to be responsive and, furthermore, ought to have the capacity to amuse the client in the first go.

An engineer’s activity here is to create a splendid app with a beautiful UI that includes the colour of the app, icons, text and so on.

Make a crash free app

Make a crash free app

App crashes are really disappointing. In the event that your clients discover any issues with your application, they’ll share their complaints online which leaves a negative impact on other users also. So be quick to respond to them. After you react to their complaints, your designers should settle the issue instantly so your application never crashes again.

The app usually crashes due to wrong coding, manual errors and lack of testing. But whatever the reason may be, users without understanding will uninstall your app. In any case, it’s more important to adopt a proactive strategy that is your app ought to experience various testing so your engineers can recognize every potential bug and resolve them before you make your application accessible to the users.

Launch a free app – install

Launch a free app – install

Another extraordinary way to get more downloads is to make your app free at launch. This will increase the probability of getting more downloads. Initially, it might be difficult but this technique will give you profit lately.

Launch your app free for a week or a month so that you can build a trust in user’s mind. On the off chance that your app is free however offers paid in-apps, make your APIs free for a brief period. This will build your number of downloads and urge individuals to utilize your app more.

Make website for your app

Make website for your app

Do you need more application downloads? Begin by expanding your brand awareness. Make it visibly noticed on the web wherever you can. Move to WordPress to enable you to get a site up and running for your application in a brief period. Having a site for your application is necessary, you can’t depend on your app store page to be your focal advertising site. Post timely on your website about the app so that more users take interest in it. Post short videos, animated videos, an interesting feature about your app on the website.

App ratings and reviews

App ratings and reviews

Optimising your app in the app store is just a single piece of enhancing downloads. When clients notice your app, you’ll have to tell them that your app is genuine and significant to download. This is the place where reviews from your users come in hands.

Reviews not just demonstrate whether your users like this app or not but they also give an amazing chance to you to interact with your clients. Reviews are necessary for an app as the users who are using your app can have better feedbacks, suggestions, and complaints they have for the app. By doing this, you’ll get trust and support from your users to get more app downloads subsequently. But try to gather more positive reviews from users as this will create a genuine reputation and status because if there will be negative reviews it will reduce your app downloads rate.

Also, provide a state of contact to give your clients to connect to you in case they have any trouble installing your app or any suggestions to make your app better. Providing an email address or a user review form on the app itself will help.

Power of social media

Power of social media

Choose your platform carefully because not every media channel is made for your app. Put your best time to decide which social media platform will help you to increase your business. For instance, LinkedIn is an incredible platform if you are searching for business relations, however in the event that you have an app concentrated on design and fashion than you should need to hop to Pinterest and Instagram.

Also Using info graphics and videos to get your message out is on a trend nowadays. In this fast running life, nobody has time to read 300 words about your app? So info graphics and a short video can help here as they are short, basic, and fascinating, which may work better for potential clients.

Tell your users to make referrals

By motivating your users to make referrals is another way to boost your app download. By referring to another person, the count of downloads will increase. But why would one refer your app to another? In that case, start providing some reward points or some money that a user get if he/she refer your app to another person. This will create a chain among your users and they would happily refer it.

Pick the correct app name

Pick the correct app name

Thinking of an interesting name for your app isn’t a tough job. Picking the best title for your app will let you shine in the app store and will drag the attention of users towards app. Not only this, a title must be something that exactly tells what your app is all about and stand for a perfect icon for your app.

Conclusion

Regardless of how incredible your app is, if you don’t put enough effort into your app to improve it, promote it and advance it, nobody will ever download it. It is essential to discover such techniques which boost your app downloads.

Ravi Makhija

Ravi Makhija

A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company.

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