• Nov
  • -
  • 10
  • -
  • 2016

The Ultimate Guidelines for Digital Marketing (Online Marketing)

If you have an online business than it is essential on your part to your target your customers through digital marketing.

Digital marketing means advertising your services, product or business through digital media.

When we talk about digital media, we need to understand that it is not a single thing but are a combination of strategies that help us to reach our targeted audience.

Digital media for marketing includes:

  • Video marketing
  • Affiliate marketing
  • Email marketing
  • Social media marketing
  • Google AdWords
  • SEO

The Internet has opened new high dimensions for us. People use the Internet to view, gather and understand new things that are happening all around us.

For a company, it becomes important that in this huge sea of information they can target individuals or group in such a way that the message they like to convey reaches them without any distortion.

The main function of digital marketing is to improve brand awareness. If your target audience do not know about your product or services, then you cannot sell them your products.

If you already have an online website and want to promote your product or services by giving discounts on selected items, then it is important that information about such promotion reaches the right person so that they can buy the product.

Online marketing is a very specialized field, which requires expert knowledge to improve traffic to a website and also improve the conversion ratio.

Most people use Google to search the on internet for any product or services. Therefore, it makes sense to invest time and energy to understand how the Google algorithm work.

For expertise in the field of optimizing the search engine result, digital marketing experts rely on SEO strategies.

In SEO strategies (which changes frequently) the search engine algorithm uses various parameters to rank websites organically.

It is a job offer an SEO expert to know about these parameters and how to exploit their knowledge of the working of the search engine algorithm to promote the ranking of a website.

How to improve your ranking?

How to improve your ranking?

If you are looking at online marketing improve the business reach, then you need to understand that it requires a lot of effort and perseverance on your part.

Google nowadays have focused extensively on the quality of the content of a website while ranking it.
For quality, you need to regularly engage your audience by updating your information, providing new content and linking your website with other social media platforms like LinkedIn, Quora and others.

Other factors that will help your website gets high ranking in the Google organic search result list includes; how long your website is in existence, what kind of authority it has and the quality of the content it displays.

Among the three, the age of your website shows how long your website is in operation.

Additionally, it also looks at different kinds of content it has published since then and how frequently the site was upgraded?

For this, it is important that you can index your file with the search engine so that the search engine crawlers can go through your website and list what is in there.

The authority of your website comes from the links that you have developed with other websites of repute that Google trusts. This can include newspaper websites or even research sites or sites related to your services or products.

The higher number of authorized website links you can show with your website, the higher ranking you will get from the Google algorithm.

Last part of improving your ranking relates to content that you post on your website.

While posting content. Make sure that it is unique, interesting and has a minimum 800-word length.
If you provide any research material with good links to the original website, then your website will get higher weightage from Google algorithm for better ranking.

If we look at the digital marketing process, then we will find that is divided into different segments.
Here we will like to share with you the features of some of these segments so that you get an overarching view of the online marketing.

Search Engine Optimisation (SEO)

Search Engine Optimisation

Search Engine Optimisation or SEO is considered the most important tool in the hands of an online marketing expert to improve the ranking of a website.

SEO is not a single strategy, but a bouquet of different techniques that are used in combination to improve the ranking of a website.

There are scores of SEO strategies and you need to find the right combination that will help you to improve traffic to your website.

Some of the SEO strategies along with the tools available online that you can use are.

  • Page speed(you can use page speed insight of Google)
  • Mobile optimization (make use of accelerated mobile page specification)
  • Make HTML improvement by removing duplicate content, improving meta tags (use Google Webmaster tools)
  • Use only those strategies that are effective in improving your ranking (make use of Google Webmaster guidelines to find out those selected strategies)
  • Use high-quality content in your website

Search Engine Marketing (SEM)

Search Engine Marketing

If you have a high advertisement budget to promote your website, online, then you can use the page promotional method to improve your brand awareness.

For paid promotional strategies you can use the SEM path.

In this, you can make use of Google AdWords, along with several social media sites like Facebook, Instagram and YouTube spread your message to your targeted audience.

SEM includes impression techniques to help you reach your intended audience online.

In this advertisement strategy, you have to pay for every thousand times your advertisement is displayed.

Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social media marketing is one of the most effective ways by which you can reach out to your clients online quickly.

Here you make use of the social media platforms like Instagram or Facebook, LinkedIn, Twitter, YouTube and many more engage effectively with your online customers.

As most people online are in some way or other use the social media platform, Social media marketing has become a very potent way of reaching them to promote your product or services.

Pay Per Click(PPC)

Pay Per Click

In the PPC process, you have to pay for any click of your make on your advertising in this process.

This technique allows you to actually calculate how much money you’re spending to get real traffic to your website.

And as people clicking on links are interested in buying the product. The conversion ratio in this kind of online marketing strategy is considered to be the highest.

Affiliate Marketing

In affiliate marketing, you use the existing follower base of a company or individual to market your product.

In this kind of strategy, you take the help of a third party to sell your product.

To ensure the effectiveness of this strategy, you need to find out whether the follower base of that company or individual are your targeted audience or not?

Email Marketing

Email Marketing

Email marketing is very important if you wish to sell your product through a highly personalized marketing campaign.

To make this online marketing strategy more effective, you can offer some free samples, have a discount or free software use for a certain period of time.

Influencer Marketing

In influencer marketing, you need to first find out who is the main influencer in the segment which you are targeting online.

Here influencer means someone who has more than ten thousand followers of his account.

You can contact such individuals and for a certain price, they will help you to market your product or services to all large captive audience.


If you are looking for free, but highly effective online marketing to influence the audience and market your product in a highly personalized promotional campaign than nothing beats blogging.

Blogging requires a lot of patience and perseverance on your part to get a good number of followers, which you can then use to promote a service or product.

For this, you need to regularly engage with your followers by posting high-quality articles or blogs.

Video Marketing

Video Marketing

In the marketing world, the visual medium is always looked upon as a very effective way of reaching out to the targeted audience to promote some brand.

In this strategy, you can use the YouTube effectively to not only find out what the targeted audience is looking for but also attract them to buy your product or services through well-crafted promotional videos.

Content Marketing

Content marketing is another way in which you can promote your brand and services among the customers.

Here you have to post high quality, well written and without any grammatical error interesting articles with links to other websites to sell your product.

Some Tools to Help You in Online Marketing

In this segment of the article, we will share with you some of the tools that will come in handy in your online marketing campaign.

Google Analytics

Google Analytics

Google analytics is a free tool for Google that allows you to find out about the traffic to your website in real time.

Google Analytics shows you how the traffic to your website is behaving. It also shows you which segment of the traffic has the highest percentage of conversion.

This is a great way to find out that segment of the traffic which is leading to higher conversion and focus on it, more intensely for better sales result.

To effectively use Google analytics, you should have a great goal and conversion strategy in place.

Google AdWords

Google AdWords is a free tool from Google’s that helps you to find out which keyword you should use in your article to get more traffic.

As these keywords are updated regularly by Google and it shows in detail the volume and competitiveness of each keyword separately, you can make use of it to improve your conversion rate dramatically.

Google Search Console

Google Search Console

This is another great offering from Google that can help you to find out the search queries in real time.
This will help you to find out what people are searching for and what kind of keywords they are using.

You can then make use of this information to improve your content so that more people come to your website and the conversion ratio also increases.

These are only some of the tools that professionals use to market a website online.

In addition to these, there are many paid sites that also provide you with highly focused analytical tools to enable you to market a product or services online in a more effective manner.

While there are many tools on the market. You need to find the right one that will suit your needs and you need to use it optimally to increase the conversion ratio, thereby increasing the profit for your company.

You also need to understand that online marketing is a very dynamic process and it changes constantly.

You should always update your skills and knowledge regarding new techniques and strategies to stay ahead of the competition in that digital marketing world.

Ravi Makhija

Ravi Makhija

A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company.

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