• Feb
  • -
  • 26
  • -
  • 2016

All You Need to Know About Accelerated Mobile Pages (AMP)

You may have heard of an expression called “AMPs”. AMP is Accelerated Mobile Pages and now you must be thinking what does AMP means, how does it work, why is it important and what are its pros and cons. So, lets go through these questions step by step.

What Is An AMP?

What Is An AMP?

An AMP is a project from Twitter and Google which is planned in such a way that would influence you to make rapid and quick mobile pages. It is an HTML page which is in general loads very fast and is super lightweight. In this way, it is easy to open and take less time to load or you can say they are the fast loading pages.

In simpler terms, Accelerated Mobile Pages (AMP) is an open-source structure that enables engineers to load mobile pages at fast speed. It comprises an HTML code known as AMP HTML which loads the pages quicker including documents, for example, PDFs, infographics, video records and so on.

The AMP project is much required and is very much important because mobile usage is leaving behind the desktop searches in many nations. So, to convey the page load time as fast as the desktop, another solution for enhancing site speed was required.

To give a better client experience to the individuals who are giving up on mobile website pages, AMP is one of the achievements to them.

How does an AMP work?

How do an AMP works?

AMP make the loading of pages quicker by organizing important loading components in the viewport. Every AMP page is pre-rendered on a Google Server. Clients are not directly associating with your server, but rather loading their AMP website pages from the Google servers. This works as the website page is now loaded on a Google server, the site page is as of now accessible in the program, even before you begin writing your inquiry question. This will spare you a couple of milliseconds.

AMP quickens the mobile pages that are the pages with heavy content loading rapidly. The AMP renders your pages utilizing advanced HTML code. On the off chance that JavaScript is incorporated into your mobile pages, the content won’t be rendered for your Accelerated Mobile Pages.

Here are a few points to keep in mind:

  1. With AMP, you need to use a streamlined version of CSS.
  2. You are just allowed to utilize the JavaScript library that AMP gives – since you’re not in charge, you may encounter slow loading. This may be the main drawback to AMP.
  3. For the better experience, custom text style fonts must be loaded.
  4. To stay away from weird looking pictures, try to pronounce height and breadth.
  5. Use AMP-approved extensions on the off chance that you need to have videos on your page.

Why is AMP important?

Why is AMP important?

The very first importance of AMP is that the sites having AMP can simply take a load off that means they are easy to load and does not take time. So, AMP is necessary as they help site pages load speedier which possibly enhances ease of use and help the audience to remain longer on your site. The logic is clear: if the page is loading fast, it offers better commitment in terms of the audience who visit your site, which automatically enhances mobile ranking.

What’s more, AMP is:

  1. AMPs loading time is less than a second even that means they open instantly.
  2. More than half of the AMP distributors encounter higher advertisement visibility rates.

Advantages of AMP

There’s an important connection between site speed, mobile search engine rankings and page views. An important thing to keep in mind is that at whatever point a specific site page loads up rapidly, mobile browser audience will see more pages on the website, in this way decreasing the bounce rate.

At the point when bounce rate decreases and onsite experience starts building up, Google will reward that page.

Honestly, there are numerous advantages to upgrading with the AMP plugin. In any case, we should think about these best 5:

1.  Quick loading site pages that clients want: Speed is the backbone of your mobile program page. Extraordinary content is important, that is the reason you should make your mobile program pages rapidly quick. AMP helps you to accomplish that.

On the off chance that your mobile pages are slow as hell, you would not be able to convert your mobile browsed clients into your own customers.

So, the undeniable advantage of AMP lies in the speed of the page, which offers a great user

2.  Increased mobile program visibility: Google has begun showing Accelerated Mobile Pages results in organic lists. You can recognize these outcomes by the Accelerated Mobile Pages icons, in green. Clearly, the more eye-catching that your outcomes are, the more clicks you will get.

3.  Flexible promotional support: Most individuals began a site or blog keeping in mind the end goal to earn the profit. When you tap on an Accelerated Mobile Page, it’ll load almost as fast, even before you’re finished clicking.

While showing ads on your Accelerated Mobile Pages, ensure that you convey advertisements that load rapidly yet additionally catch the client’s attention.

4.  Enhanced mobile search engine rankings: There’s a solid connection between website speed and conversion rate. On the off chance that clients are glad about a quick loading site, they will probably happy to subscribe to you or buy an item from you.

You must be knowing that page loading speed is an outstanding factor, however, AMP will work closely with mobile pages. That is the reason it might never be used as an only ranking factor since it just works on mobile pages and does not work with the desktop version of pages.

All things considered, pages created with AMP will help in achieving better positions in the Google search pages than the non-AMP pages.

5.  Client tracking made easy: It’s insufficient to send traffic to your mobile browser pages. You additionally need to know how they reach your site. Tracking your audience encourages you to figure out where do they come from, which pages they saw etcetera and tracking clients is very much simple on AMP, because of the fact that there are a lot of analytical tools set up, where you can consider your AMP versions in more prominent detail.

Other tools, for example, WordPress, Chartbeat, LinkedIn, Adobe Analytics, Pinterest and, obviously, Twitter, are additionally officially supporting AMP.

Disadvantages of AMP

Disadvantages of AMP

1.  It is valid, obviously, that the AMP HTML organize does not permit popup ads and some other altered organizations that distributors have set up.

2.  AMP offers restricted functionality. AMP is developing rapidly but there is likewise some outsider programming that numerous website admins choose they can’t manage without. This is an esteem judgment one needs to make, however in the event that information catches, change or following is endangered, AMP might be an extension too far, especially for some small distributors.

3.  AMP isn’t simple to execute or apply. AMP doesn’t tell you the root issue of page loading speed. As we’re moving towards a responsive standard, where sites resize it appears to be illogical to return to having separate mobile pages as AMP is advancing.

How to implement AMP?

How to implement AMP?

It’s an ideal opportunity to accelerate your mobile program pages.

The vast majority of standard CMS frameworks like WordPress have plugins anticipated to easily optimize to AMP pages. On the off chance that you don’t have a CMS framework with AMP plugins accessible, you can likewise update your pages by manually changing the source code of every page.

AMP is an HTML5 language. By including additional mark-ups, you can make your pages AMP-verification. For WordPress clients, you must download and install the WordPress plugin available on GitHub. Once you’re finished installing the plugin, add “/amp/” to your pages.

Mobile responsive vs AMP

AMP offers a stripped-down adaptation of your mobile site; it is worked for speed. In any case, the fast loading speed accompanies an additional sticker price. In view of its essential coding, the plan of AMP pages may seem less intense and outdated with diminished usefulness. AMP doesn’t support the full usefulness of sites that rely on custom JavaScript innovation and web frames.


The AMP venture is rapidly assembling pace and Google began featuring AMP-empowered pages in its mobile query items few months ago. It’s a genuinely necessary activity to convey the versatile web to the online world as far as speed and execution.

The upgraded client encounter and enhanced stacking speeds joined with new pursuit highlights of AMPs, makes the activity a beneficial move, and a generally effortless one to execute.

Taking everything into account, AMP is a promising venture, although it is yet not generally utilized by distributors, promoters or retailers. We anticipate that the project will turn out to be more adopted venture and play as appropriation develops and development increases.

Ravi Makhija

Ravi Makhija

A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company.

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