12 Small business marketing strategies that work
If you have a small business and want to promote it to increase business growth and yield higher revenues, then marketing your business is the first step to take.
Marketing can be done in a loud way of creating mass awareness or in a repetitive subtle way to make sure that you reach out to a much larger audience. The choice of the marketing strategy depends primarily on the availability of the funds.
For a small business owner, it may not be possible to dole out funds to create sudden and widespread awareness. Hence the best option is to resort to smaller marketing options that target consumers in multiple smaller niches.
Here are some of the small business marketing strategies that can be implemented:
Creating an online presence
Every business nowadays has an online presence. Whether it has its website or page on Facebook or a mobile app, almost all businesses do have a page dedicated to its products/services.
The easiest marketing strategy is to have compelling articles about the business and its products/services so that you can catch the attention of the reader. Great content with a creative style of writing can be an awesome way to market your business. It is not always necessary to get a professional writer to structure your content. Since you as an owner have a better understanding of your business, you are the best person to write the content. This will not involve additional cost as well.
Online videos and Slides
Posting videos online is also a great way to market your business. You can put up your video in your own YouTube channel, or you can post it on a social site. With the easy access to great mobile phone cameras, it is quite easy to make a video promoting your business and products/services. There are various apps and tools online that you can use to edit and enhance the quality of the video. You can do the recording and video editing by yourself with a little help from a friend or a co-worker or a software. You can make slide decks too to give the details of the business and share them on SlideShare or social media sites.
Online advertisements on websites
There are many sites online that allow advertising at a discount for members. You can identify these websites to be able to utilize this opportunity. If you are a service provider, then you can upload information about your service and the cost involved in websites like Subreddit hosted by Reddit Marketplace hosted by Facebook. If you are selling a product then to you can easily display the products online with details of the product and its cost. Various online retail stores promote small businesses against the payment of a commission of the sale.
Active Social Network
It’s a great idea to be an active social networker to promote your business in big social sites like Facebook, Pinterest, LinkedIn, Twitter and Google+. You can create business accounts and reach out to all the friends you have and the contacts with friends and so on. This way you reach out to a greater number of people in a short span of time and with minimum investments.
Google My Business
Google my business is a great platform to promote your business free of cost. Once you have enlisted your business in Google my business, any search relevant to the product or service that you offer will bring up your business in the search list. This is a direct promotion as you can update the details of your business with product details and images to create awareness. Google my Business can be used even if you do not have a storefront or do not own a website. You can fill in the details in the Google My Business site, and they will help you create the page to promote the business.
Google Ads previously known as AdWords is also a great way to advertise your business. Google Ads include text ads, YouTube video ads, in-app mobile ads, and graphics display ads. This is a great way to reach out to your target customers. Google Ads is priced very conveniently as well. Signing in to the Google Ads is free, and you are required to make payments only when your ads are working. The pricing is based on pay per click which means that you are required to pay only when the user clicks your ad, or the ad is viewed. This very cost-effective and yields real time results. There is no cancellation fee, and you can take off your ads anytime. So, you stay within your budget for the ad campaigns.
Another effective way to promote your business is by using popular coupon sites like Groupon, the Krazy Koupon lady, Coupon, etc. The objective is to offer discounts on your products and services so that you can gain interest in your business. This method does not generate revenue, but it does increase your consumer base. Once you have new customers because of the deals that you offer you can then enhance their experience to gain and retain their loyalty. This is a great way to get mass exposure for your business.
Email Marketing is one of the most popular cost-effective ways to create awareness for your business. You can start off by generating a lead magnet that will draw the customers to your business as a free service, a discount coupon, a free membership, etc. Once the customers have shown interest and subscribed to your email list, you can take this opportunity to provide details of products and services that you offer. This is a very effective way to reach out to a wide range of customers and establish your credibility in the market.
In addition to the electronic medium of marketing your business, it is also helpful to use the print media as well. Though the reach out of the print medium will be relatively less, it, however, does create an awareness that can help you increase your customer base. Flyers and pamphlets are a widespread and effective way to market your business. You can include information about offers and deals on the products and services that you provide. You can include your location, contact number, email and website details so that the potential customers could call and get the details they seek. Advertisements or columns in newspapers are also popular modes of Small business marketing strategy.
Enhanced customer service
Small businesses thrive on the customer base that it creates with the quality of service they provide. To promote the business further, it is essential that the current base of customers that you have is kept happy and loyal. Great customer service can achieve this and adding small treats with discounts and membership advantages that will make the customers loyal to your business.
Incentives in the form of discounts or cash back deals can be given to customers who refer other customers. This strategy can be applied to staff members as well wherein any referrals are rewarded with an incentive. This is a very effective way to market your business like none other than your staff members would know the consumer base to target. This strategy works two ways whereby you not only gain in your business but also have happier staff.
Increased presence in the Community
A very effective way to market your business in the community would be to have active participation in events that are organized within the community. You can give a speech about the product or service that you provide or offer free consultations so that people become aware of your level of expertise on the matter. This is a very convenient way of marketing your business as it will not only increase your customer base but also establish your expertise over other businesses. You can also become a member of local business groups which will help you get more contacts and give you the opportunity to know other players in the field. You can learn a lot by interacting with other business owners as you come to know of various strategies that you can employ to further your business. It is also a great idea to work in tandem with other business for mutual benefits. For example, you could offer a free product when the services or product of another business is bought, this way both the businesses benefit from each other.
Many other Small business marketing strategies can be applied to capture the market in the community and to create a greater awareness of the business on a broader range. You can follow the Guerilla Marketing strategy which involves the implementation of multiple smaller and cheaper marketing strategies to create greater awareness about the business. You can use your imagination and creativity to plan out the marketing strategy to reach out to a more significant number of people. No one will understand your business and your customers better than you do. But to keep abreast of the changing trends in the market it is beneficial to know what the customers want. It is a great idea to ask the customers directly of what they want via surveys or calls to understand precisely what is in demand.
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