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Everything you need to know about SEO Marketing
The Internet has millions of website svying for people’s attention. If you have your online business and want to improve your reach, then you need to stand out from the crowd.
The question arises, how can you get more traffic to your website through the targeted promotional campaign on the digital media.
People who are looking for some product, services, or any website, use search engines for faster and accurate result.
In other words, search engines act as a gateway to the wider and highly diverse online platform.
You should have a SEO guide that will tell you how the search engine works, i.e. what are the parameters of the search engine algorithm used to rank a website.
Knowledge about the working of search engine algorithm will help you to design your website in such a way that it is displayed higher in any organic search result.
This entire process of understanding the working of the search engine work is done under the head of SEO (search engine optimisation).
What is SEO?
SEO or search engine optimisation is the term used for the process of optimising your website as per the requirement of the search engine algorithm to get a high ranking.
In short, SEO can be described as a set of rules that you should follow to improve the ranking of a website or blog by optimising them for the search engine algorithm.
SEO helps you to improve the navigability of your website and make it easier for the viewer to look for information without any major hassle.
In the SEO guide, there are hundreds of rules from which you have to choose those that give you the maximum result.
Additionally, search engine regularly changes the way they rank a website and it is important that you should keep your knowledge base updated so that you can optimise your website/blog to improve its ranking.
What is the importance of SEO?
If you are an online business and want to promote your brand, product or services, then you need to spend time and effort on perfecting effective SEO strategies.
SEO is essential for any online advertising campaign as well as improving the traffic and conversion ratio to your website/blog.
If we look carefully, then we will find that SEO helps a website or blog in different ways, some of which we are mentioning below for your ready reference.
- It helps your website/blog to improve its ranking in an organic search result.
- Adopting SEO strategy also improves user’s experience, which in turn improves customer loyalty.
- Higher ranking due to effective SEO strategy increases the trust of the website/blog in the minds of the viewers.
- SEO strategies help a website developer to have a check list of what to do to improve the traffic to a website/blog.
- A good SEO strategy will help you reach your competitor through improved brand recognition of your website.
- An effective SEO strategy also helps in improving the quality of traffic that comes to your website.
- It gives businesses results which can be easily measured through web analytics, which was earlier not possible to the traditional sports method.
How does SEO work?
SEO works on multiple levels to improve the organic result of a website in any organic search list.
If you are an SEO expert, then you should have a SEO guide that you can refer so that you can choose the right strategy which improve your chances of getting a good ranking.
This includes several on-site as well as off-site strategies.
You need to know what are those things for which Google algorithm gives weightage, which are calculated to give your website ranking in and an organic search list.
Different elements are given to different weightage by Google algorithm (which is a secret).
Some of these include the layout of your website, the quality content of your website, authorised the links to your website, multimedia content in your website, keywords, and so on.
You should have an SEO guide to know how each of these elements is important for your ranking and how to optimise them to get the best rank.
It should also help you to effectively improve the brand recognition of a website/blog.
Types of SEO (on page, off the page)
While there are many SEO strategies, for simplifying it, we are categorising it into two broad sections–on-page and off-page.
The URL of the website should be optimised with keywords :
This is an important step if you want to help your website get a better ranking.Make sure that the URL of your website is short and catchy
Use keywords in the title :
It has been observed by the experts that Google algorithm gives high weightage to any keywords which are placed in the title of an article or image.
Use modifier in your heading :
Using modifiers in your heading like the best, guides to, one of the topmost and such helps you get more weightage from the Google algorithm.
Use multimedia on your website :
Google gives a lot of weightage to images as well as videos.
You should always use high-quality videos and images relevant to the subject of your website to make it more attractive.Using keywords to denote these videos or images also helps a lot in improving the ranking of a website.
Use search queries strategically :
If you are writing an article or blog, then it is important that you should use your search queries at least once in the first hundred words of the article.
Make your website responsive :
Using responsive website design is very helpful in improving a website ranking.The responsive website helps you to target the mobile users as your website is optimised for mobile viewing.
This is viewed very positively by Google and it is given extra weightage, which helps a website in getting a better ranking.
Provide high-quality authorised links :
Google always gives more weightage to those websites that provide high-quality outbound links for any article, image or video displayed on the website.
Provide internal links :
Instead of having a website with multiple pages. You should have a simple landing page with a large number of internal links that will take you to different pages.This not only keeps your website is a minimalist look but also makes loading of the webpages much faster.
Improve the loading speed of your website :
People who come to your website may not wait endlessly for your site to load.They might get frustrated and leave your website for any other websites.Faster websites not only make the user experience pleasant but also helps your website get a better ranking.
Use high-quality contents :
Google is always looking for high-quality contents which are fresh and unique.
You need to frequently update your information and post blogs so that Google will give more weightage to your website which will help it get a better result.
Off page SEO strategies
We have mentioned above about the importance ofon-page SEO strategies to improve your website’s ranking.
In the same way, there are some off page SEO strategies that are extremely important if you want to improve the ranking of your website.
Off page SEO strategies are so important because it helps the client to make up his or her mind before they enter the market looking for a product.
Here we will like to share with you some important off page SEO strategies that you can utilise to improve the ranking of your website.
Improve the quality of your product or services :
If your product and services are great, it becomes easier to sell them on the market.
On the other hand, if the quality of your product or services is poor, then whatever amount of marketing strategies you adopt, you will not be able to succeed in creating a long-term profitable business strategy.
A great customer service :
If you want to improve the loyalty of your customer, then you should focus on providing high-quality customer service to them.
Carefully identify what the searcher is looking for :
It is important for you to analyse the search data of the viewer to find out what they are looking for an Internet.
The reason for doing this is that you will get to know whether your own product or services are matching the requirements of your targeted audience.
You should have a great social media presence :
Social media is very important to improve your brand recognition.
It is important that you should have a very active social media presence in multiple channels like the YouTube, Instagram, LinkedIn and others.
This will help you to create a buzz around your company, product or services so that when the customer goes to buy something in the market, the name of your brand is familiar to him.
Taking the help of influencers :
Influencers can play a very important part in improving your brand recognition.
An influencer is someone who has more than ten thousand number of followers in his account.
You can use his follower base to promote your own goods and services.
Give an opinion on online discussion boards :
Try to create a reputation for your company by engaging in discussions about those products and services that are sold by your company.
When you create a good reputation for your company in the mind of the people and they will be more willing to listen to your opinion regarding a product or service.
This will, in turn, help you to influence them to buy your product.
Activities to do in SEO
In an SEO agency, the experts use various methods to improve the functioning of the website as well as make sure that it comes very high in any search engine based organic search list.
Some of the activities that are done in SEO are as follows:
Evaluating the site and analysing what kind of SEO strategies following
The first thing that an SEO company do when you go to them for their services is evaluate your existing website to find out what kind of SEO strategy you are following.
This gives them an idea of what is working for your website and what is not.
This forms the basis on which they build a better SEO strategy that will help your website/blog to attract greater traffic.
Some of the main things that an SEO expert looks at an existing website to raise its ranking is the site code, the density of keywords, ease of navigation and the quality of content posted there.
After evaluating your website, the next step the SEO company is to look at your competitors as well as your industry.
Once the identified all the parameters and attic clearly defined goal for your website to build an SEO strategy that will help them achieve those goals.
Creating an SEO strategy for improved results
At present, there are more than two hundred SEO strategies that are used by experts to improve the ranking of a website.
Different market, industry and target audience requires different kinds of strategies to improve the ranking of websites.
An SEO strategist looks at the various permutations and combinations of keywords and SEO strategies to find the perfect combination that suits your requirement to the tee.
Use Various SEO Tools to Launch Your Strategy
There are many online tools available in the market that helps an SEO expert launch a customised SEO strategy and evaluate its effectiveness.
You should take proper care of selecting the right tools for evaluating your SEO strategies.
These tools allow you not only to implement your SEO strategy but also look in real time how effective they are so that you can make any changes. If you find that the results are not what you have calculated.
It Is an Ongoing Process
You must realise that SEO strategies are not fixed, but they are variable.
Search engines regularly change the working of their algorithm to accurately evaluate different elements of a website.
If you want to succeed, then you need to always keep in touch with any changes that are happening in the search engine algorithm working.
And in case there is any change made you must change your strategies accordingly to reap the maximum benefit by improving the ranking of your website/blog.
So, this was the overall guide for SEO, it will take years to learn SEO completely but from this article, you can easily get idea to start marketing for your website. Alternate way to do SEO activities more effectively is to hire SEO agency. They know all the parameters of SEO and working on this for many years. They will give better results in short duration of time.
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