SEO for Small Business
Are you a small business owner? Are you running a small shop, business or anything? If so, then you must advertise your business in a proper way to attract more customers. Key to attracting more customers is “Marketing”, and marketing is done both the ways online and offline.
Traditional offline marketing includes on-paper advertising, cold calls, large sign-board or banner advertising. All those advertising happened to be offline. But, later online marketing came into existence. Everyone started having their websites and the concept of “SEO” got developed. SEO is a Search Engine Optimization, a bit of art, and a bit of science. If you are a small business owner, then you should know SEO for small business which will help you get recognized in the market.
Importance of SEO for Small Business
Just like any other resources to grow your business, SEO is equally important. SEO will bring visitors to your website and turn them into your customers. So, the more powerful your SEO, the more visitors it will attract. If you want to increase your visitors, then you must work on SEO.
Let me share an example!
Suppose if you are selling shoes online, and if someone searches for “best shoes online” then your store’s link should appear in the top of search results, and by doing proper SEO, you can be on the top of the search results and get more visitors, and turn them into your customer.
Benefits of SEO
Benefits of SEO include better visibility on the Internet, brand recognition and much more. But, SEO primarily focuses on better visibility on the Internet, so that more and more people can visit your website and make a conversion.
- Increases quality traffic and leads
- Most SEO traffic will be your potential customers
- SEO builds your business reputation
- SEO is a long-term business growth
- SEO will boost your brand awareness
- SEO will give a good ROI
- Your business can be taken to the next level
When you have done proper SEO of your website, your website will get more traffic, and hence, more customers, and hence more business revenue. So, after all, it is all about gaining more visitors and turn them into your customers.
But, what if you are a local shop and not selling anything online? Well, still SEO is important for your local business. Ask How? The answer is here:
SEO for Local Business
SEO for small local business is a must if you want your business to get recognized in the market and get more customers. But, local SEO is more important if you are running a small shop or business in the city. Cause your primary target is your local customers who come to your store and shop for products available at your store. So, local SEO is more important.
But, how do you do that? what is SEO for small business? how do you do it? how will it grow your business? The answer is in this blog.
To optimize your small business website for the search engines, here are some SEO tips for small business which are powerful to optimize your business on the Internet and increase ranking and boost the social credibility of your business.
SEO Tips For Small Business
Study and implement these points and watch your business grow tremendously. So, no more talks, let’s see those tips.
1. Develop a Good Website
People love responsive websites. Create a website in such a way that people love to be on your website and explore more and more on it. Making an awesome website will increase the retention rate and that will help improve site ranking.
And this is how SEO for small business websites works, it requires a good website with a good retention rate. So, you should take care of your website appearance, cause the user gets attracted by the website appearance and easy navigability.
So, create a website that is mobile responsive and engaging. So, that you can get the best retention rate and improve your site ranking.
Pro Tip 1: Use a simple and lower weight theme as it will take less time to load.
Pro Tip 2: Use images with a smaller size in order to make your pages faster.
2. Add Website in Google My Business
First of all, you need to register your business in Google My Business. If your business is already listed in Google, then you have to claim your business and start managing it as soon as possible. This local listing will help you get local customers. Listing your business on Google will help your customers know everything about your business. Like your business name and what are you dealing in. Moreover, your business hours, timing, your address, call or message you. Here’s the snap of a typical Google My Business of Guru Technolabs.
Customers can easily look-up your business location, timings and your phone number to contact you. So, it becomes easy for the customers to approach you.
Pro Tip 1: Select a relevant and specific category that will help Google to know about your business niche.
Pro Tip 2: Keep increasing royal reviews which will build trust on customers.
3. Keep a Simple Website Architecture
Website architecture defines the overall structure of your website. And it is an important part of the SEO, as well as UI/UX on your website.
If your website is organized in a proper format, then the spiders can crawl all the webpages in your websites very easily, but if any page is too many clicks away from the home page, then it may not get indexed. So, always follow a good website architecture.
Suppose you are running an eCommerce business then your website architecture should look something like this:
Source: Matt Jackson
With a well-structured website, users find it easy to navigate through the website. A well-structured website is loved by the search engines as well, and that helps in improving the ranking of your website.
Have a look simple architecture for any business website.
Pro Tip 1: Create simple navigation which is easier for users to go where they want to go.
Pro Tip 2: Keep look straightforward.
4. Give Your Website Speed Better
Website loading time is also a vital factor playing in the SEO game of your website. Users don’t like to wait. They will quit the tab if your website is loading for more time than usual. A typical time to load a website should be no more than 3 seconds.
You can also compress the images and eliminate unnecessary resources from the webpage, and see the results. You can always check your page speed from Google Page Speed Insights.
Page Speed Insights will also recommend some actions which, if implemented, can optimize your page and decrease the bounce rate of your website.
5. Inspect Competitor’s Efforts
It doesn’t matter which business you are, there will always be a tough and cut-throat competition. And if you want to survive in the market, you must come up with new strategies and stronger market research in order to conquer the market.
If you really want to improve SEO for your small business, then you should perform deep thorough research on the competitor’s strategy and plan another strategy to overcome it.
With the following points, you can perform a good competitor analysis.
Find Your Competitors
First of all, you need to find your competitors who are currently in the same business niche as yours. List all of the competitors and make a list of 10 top competitors.
Analyze and Compare The Content
Now, that you have made a list of your competitors, start analyzing their website, and compare it with yours. By comparing your business website with other’s you can get new ideas and even find room for improvements.
Social Media Integration
Look at their social media integration, look how often they post. Analyze their posting time and their social media engagement. Look if you can adapt to any of the strategies from your competitors.
Look at their marketing strategies and study them. You possibly can get an awesome idea by referring to your competitor’s marketing strategies. So, try to find out new marketing strategies from others and try to make your own as well.
Identify Your Possible Improvements
After studying your competitors and their strategies, you can identify some improvements that you could make to your own business website.
With these points, you surely can overcome your competitors and make your own brand image in the market and conquer the market.
Let’s Make Your Business A Brand
6. Do Perfect Keyword Research
You need to appear in the search results whenever a user searches a specific term in the search engine, and for that, you need to perform deep keyword research which works super-fine.
First of all, find some most searched search terms in your niche using Keyword tools like Keywords everywhere or UberSuggest. Then find its volume and SEO difficulty and finalize a couple of keywords which suits the most to your business website.
The next step is to include those keywords in your website’s content. Use those keywords in headers and title of your webpage and find google loving your webpage and indexing it to the top of search results.
By practicing strong keyword research, you can get on top of search results genuinely and improve your website visibility and increase your business revenue.
Pro Tip 1: Choose long tail keywords to get fast ranking.
Pro Tip 2: Target 2 or 3 keywords maximum at the beginning time.
7. Create a Success Content
You may have often heard “Content is King”, which is true. Cause content is what keeps the user engaged with your website/webpage. So, having factual, plagiarism-free and engaging content is a crucial key point for any website.
Cause, no matter how much good your products or services are, if you can’t represent your services or products in a decent way on your website, the visitors won’t get attracted, and hence no conversion and no business.
To convert your visitors into customers the content must have sincere information. Give information in detail so that users will get more trust.
8. Make Sure Technical SEO
Technical SEO is the most crucial part of any SEO procedure. On-page SEO includes any web-page’s optimization to rank it up. Technical SEO includes the following points which you should refer and implement.
Make any page URL page relevant. Do not use example.com/page=12 or example.com/bafagfejgde.html Making such URLs is not beneficiary at all. Moreover, it will confuse the users as well as the search engine.
Check for Crawl Errors
A crawl error happens when Google is having trouble to get to your webpage. So, when Google is facing trouble while reaching your page, it is not going to rank up. So, find the crawl errors and fix them. You can find the crawl errors under “Coverage Report” in Google Search Console.
Mobile Friendly Website
Make your website mobile friendly. Users don’t like to see a desktop version website on their mobile phones. If possible, use separate URLs for both desktop and mobile version of your website.
Desktop URL: www.example.com
Mobile URL: m.example.com
And with Google’s latest Mobile-First Index, website’s with mobile compatibility will get ranked first. So, it is always recommended to make your website mobile-friendly.
Broken links can badly hurt the health of SEO of your website. So, try to find the broken links on your website and fix them as soon as possible to avoid risking the SEO of your website. You can check for broken links from DrLinkCheck, and help the SEO of your website.
Use Inbound and Outbound Links
Always use inbound and outbound links in your website and blogs. Inbound links will redirect the users to your own website and users will spend more time on your website. You can use outbound links to redirect the users to other websites. If you rely on any website for their services, then you can add their outbound link in your website. That way, that website will get a backlink from your website. You also can ask for a backlink to your website and that will improve SEO of your website.
Secure Your Site With HTTPS
It is highly recommended to use HTTPS connection on any website, as it provides a strong layer of security. So, an attacker won’t be able to steal the information from mid-way. Moreover, Google has officially declared HTTPS as a strong ranking signal. So, secure your site now with HTTPS connection. It will provide these important features:
- Data Integrity
Schema Markup is a semantic vocabulary made of tags. Just like we see in HTML. Schema Markup is added in HTML code. This Schema Markup will make things easier for the search engine to read the webpage and represent it in the SERPs. So, it is highly recommended to use Schema markup in your webpage.
You can use structured data testing tool to make sure schema.
9. Ensure every page has an attractive meta title and description
All the pages on your website require a unique meta and description.
Besides the unique meta description and meta title, you also need to consider the following things:
- Include characters up to the fixed limit; otherwise, Google will truncate them in the results.
- Attract a vast number of users to click-through on your site.
- Include your target keyword.
You can check meta tags and descriptions with the help of this tool. For this, instantly past your URL in the tool. It will instantly display the meta title & desc for that page.
Some of the ways to solve the problems that might arise:
- Non-existent: Include them.
- Very long: By using the tool listed above, it will provide you with the length of meta desc and tag and highlight the text if it crosses the limit. Shorten the text if it is highlighted.
- Boring/unattractive: After writing the description, see it through the see of your audience and ask yourself, will I click on the link? If your answer is no, then rewrite it.
- Don’t include your target keyword: It is a highly essential criterion for any page or blog. Only add the target keyword if it fits naturally.
10. Create Videos & Images for Competitive Keywords
All the website requires content, which means words, through which it will understand the particular website or a page.
Please note that content is not limited to words; here, you can also explain things with the help of images and videos.
If you are unable to find competitor keywords, then the best practice is to optimize your images as well as videos.
Also Read: SEO Tips to Increase Website Traffic
11. Do Link Building for Quality Backlinks
Link Building is one of the most essential factors that affects your site rank. As per 2020, you should build backlinks naturally. Here, it would be best if you got natural backlinks by using the following techniques:
- Become a Source for Reporters as well as Bloggers: Build backlinks from high-authority sites and links. Here you should utilize the free service known as Help a Reporter Out (HARO).
- Create Backlinks from Outdated resources: It is also known as Moving Man Method. Initially, you have to identify sites in your industry that have changed names, shifted to new URL, stopped providing a service, avoid updating a resource, or are closed down. Secondly, identify sites that are linking to the old URL and reach out to them and obtain backlink.
There are some popular ways to generate high-quality backlinks for your business.
Also Read: Grow Your Business with Digital Marketing
12. Combine Paid with Organic SEO to keep moving
In case you have begun SEO on your website, then it will take some time to get effective results.
SEO is a big game; however, you might want to generate leads instantly. For this, you can consider paid search.
Apart from doing effective SEO work, keep a fixed budget for paid search; hence, you can generate leads on the go.
Besides getting good organic traffic, you can think about running a paid search engine campaign parallelly.
13. Social Media Marketing
Social Media is the biggest factor that can drive a lot of traffic to your website or to your business. Social Media influence is getting heavier with the passing days. With proper social media marketing, you can achieve your desired results.
There are so many social media platforms on the Internet, but you have to choose the right platform and target the right audience for your social media posts to reach a specific audience and get business from them.
You can use Facebook and Instagram to market your business by targeting your desired audience. You can use messenger to get in touch of your customers, ask for their feedback, etc. You can use Youtube to make awesome videos on your business, and make it available for all and watch that youtube channel driving traffic to your business.
Using social media you can do the following things for your business:
- Make special announcements
- Offer discounts
- Announce sale
- Greet your customers on festivals
- Make communication easy for the customers
14. Near Me Searches
One of the effective small business SEO tips is to consider near me searches besides local rankings.
Here, you can target searches and search suggestions that include the keywords such as “near me”, “open”, “nearby” and “closet”.
Optimizing for these kinds of searches is the same as optimizing for a local business; however, this thing works for global business & brands also.
So, these were ultimate SEO tips for small business which I hope, were helpful to you. Using these points, you can optimize your small business website for better internet visibility and attract more visitors on it. A very good luck for SEOing your website!
And if you are still unsure about SEO for your business website, then don’t hesitate! You can contact the best SEO consultant and let them take care of SEO of your business website.