• Jan
  • -
  • 06
  • -
  • 2017

Reasons of High Bounce Rate

Every business person is worried to get good ranking and maintain those rankings on the first page of Google.

To get rankings, maintain it and to generate revenue from the website, it’s required to be updated with latest updates of Search Engines and continuously analyze the performance of the website in Google analytics. Based on that you can improve your website.

There are lots of matrices in Google analytics, which we should consider for optimizing the website. One of the most important matrices is Bounce rate. Based on the bounce rate, you can decide whether people like your website or don’t.

What Is Bounce Rate?

The bounce rate is one of the most important factors in an SEO process. You must know about bounce rate and reason of high bounce rate on your website.

Here, we show you some important reasons for high bounce rate so, you can follow them and then you can get the result of your website presence on the Google#1 Page.

bounce rate

First of all, start with the question “What is Bounce Rate”?

As defined by Google Analytics, the Bounce Rate means Number of people entering a page and exiting from that same page.

The high bounce rate means the ratio of people visiting and exiting from the same page is high. So, we can consider that people didn’t like the website or didn’t get relevant or complete information which they are looking for.

But the High bounce rate isn’t always a bad thing. After all, if your website visitors are finding exactly what they want on the page and it is meeting your business goals, it’s a very good thing that they do not have to search your website further.

Although, the high bounce rate is often a sign of the opposite. They don’t find what they want and have no any type of idea or confidence that they can find it on your website- at least not quickly.

If visitors are leaving your website like a sinking ship, you may need to make at least some changes.

Here are mentioned some important reasons for high bounce rate:

Reasons of High Bounce Rate:

1. Single page site

If your website will be built with the only single page and thinking that “why is my bounce rate so high”, then Analytics doesn’t register multiple page views unless users reload that page. As a final result, a single-page website tends to have a high bounce rate.

2. Incorrect implementation of analytics

If you are seeing a high bounce rate from a multiple-page website, check to see that you have added the tracking code to all your pages or not. If you had not added analytics code in all pages then it can be a reason for high bounce rate.

3. Site design

If all your pages have the tracking code but your website still having a high bounce rate, so consider

  • Redesigning the entrance or home page
  • Optimizing pages so they correlate better with the search terms that bring users to your site, with ads you are using, or with keywords you have implemented.
  • Changing the ads or keywords to better reflect page content.

4. User behavior

Other factors may be like user behavior. For example, if any user bookmarks a page on your website, goes to it and leaves, then it’s considered a bounce. So, analyze the behavior of users with the help of Google analytics user flow and behavior flow, and based on that improve your website.

5. Pop-ups

In the early days, Pop-ups can increase conversion rates. People signed up for your mailing list or your products and services. There’s only a problem that many visitors find that extremely annoying.

Others say pop-ups work well and don’t hurt conversions. It depends on your website or your desire.

6. Poor website design

Try to look at your website and imagine that is it really appealing?

All readers are not designers, but they can sense poor design. Your design should have a visually harmonious. People don’t like to spend much time on the poorly designed website. It can become a reason for bounce rate.

A poor design doesn’t mean the colors are a poor choice. If your design is really good it will even if your website is in black and white.

7. Navigation & usability

Just imagine that when you visit a cluttered site where you can’t find the information you want, and then there is no reason to stay.

Understand these usability components like:

  • Website visitors expect certain things to be in certain places like navigation across the top of the website.
  • Every square inch of your website doesn’t need to contain something.
  • Above all else, users should be able to determine what you do and what you offer within a few seconds of reaching to any website pages.

8. Use of multimedia

Be careful with your audio and video content on your website. It makes users feel out of control and often leads to a bounce. Autoplay of video might increase conversion. It can attract visitors.

Looking for Digital Marketer to Optimize your Bounce Rate?

9. Lack of Speed

If you will have added the more images, scripts, and multimedia, your website takes too much time to load. Research shows that website abandonment increases after the 3 to 4 seconds mark. Why should a person wait if they have other options who are providing quick results?

10. It’s not mobile responsive

According to Microsoft research, more people will be browsing on their Smartphone than via desktop computers. So, the question is that is your site mobile friendly. If mobile device users have a poor experience of your website, then they will not come back and you can’t afford that.

If you are making a plan for the redesign of your website, so make sure to implement a responsive web design.

If your site runs on WordPress, use a plug-in that will make your website mobile friendly.

11. What’s in it for them?

At last, your website must answer as per the users’ requirement.

Remember that your website users are searching for outcomes. If your website doesn’t instantly give them the sense that they are moving toward the outcome, they will bounce.

Your navigation, design, content and calls-to-action must all work together to communicate that you provide what they are looking for.

Instantly communicate your value to your website visitors.

Focus on being helpful & useful. Help them to see that you have the information they want.


According to us, your website is your business mirror that means if your entrance (Website’s Homepage) is good as well as your inner pages also useful then the visitors will come back and stay more if they will get as per their requirement.

Your website is for your customers not for you. Your website is only the mirror for your business.

Consider that how do you respond to your customer’s queries and inquiry.

Ravi Makhija

Ravi Makhija

An entrepreneur, an IT professional. Tech geek. Founder & CEO at Guru Technolabs - Globally Trusted Web & Mobile App Development Company. Loves writing about new technologies and the latest trends in IT field.

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