Reasons of High Bounce Rate
Every business persons are worried about their website presence on the Google’s first page.
But they weren’t aware of the latest update of Search Engine Optimization or Google Updates. So their websites weren’t updated. If they want to rank their website on Google’s first page so they should implement SEO strategies and positive factors.
What Is Bounce Rate?
Bouce rate is one of the most important factor of an SEO process, You must know about bounce rate and reasson of high bouce rate on your website.
Here, we show you some important reasons so you can follow them and then you can get the result of your website presence on the Google#1 Page.
First of all, start with the question “What is Bounce Rate”?
As defined by Google Analytics, the Bounce Rate means Number of people entering a page and exiting from that same page.
High bounce rate isn’t always a bad thing.
After all, if your website visitors are finding exactly what they want on the page and it is meeting your business goals, it’s a very good thing that they do not have to search your website further.
Although, bounce rate is often a sign of the opposite. They don’t find what they want and have no any type of idea or confidence that they can find it on your website- at least not quickly.
If visitors are leaving your website like a sinking ship, you may need to make at least some changes.
Here are mentioned some important reasons your bounce rate may be high:
Reasons of High Bounce Rate:
1. Single page site
If your website will be built with the only single page, Analytics doesn’t register multiple page views unless users reload that page. As a final result, single-page website tends to have high bounce rate.
2. Incorrect implementation
If you are seeing a high bounce rate from a multiple-page website, check to see that you have added the tracking code to all your pages.
3. Site design
If all your pages have the tracking code but your website still having a high bounce rate, so consider
- Redesigning the entrance or home page
- Optimizing pages so they correlate better with the search terms that bring users to your site, with ads you are using, or with keywords you have implemented.
- Changing the ads or keywords to better reflect page content.
4. User behavior
Other factors may be like user behavior. For example, if any user bookmarks a page on your website, goes to it and leaves, then it’s considered a bounce.
In early days, Pop-ups can increase conversion rates. People signed up for your mailing list or your products and services. There’s only a problem that many visitors find them extremely annoying.
Others say pop-ups work well and don’t hurt conversions. It depends on your website or your desire.
6. Poor designs
Try to look at your website and imagine that is it really appealing?
All readers are not designers, but they can sense poor design. Your design should have a visually harmonious.
A poor design doesn’t mean the colors are a poor choice. If your design is really good it will even if your website is in black and white.
7. Navigation & usability
Just imagine that when you visit a cluttered site where you can’t find the information you want, and then there is no reason to stay.
Understand these usability components like:
- Website visitors expect certain things to be in certain places like navigation across the top of the website.
- Every square inch of your website doesn’t need to contain something.
- Above all else, users should be able to determine what you do and what you offer within a few seconds of reaching to any website pages.
8. Use of multimedia
Be careful with your audio and video content on your website. It makes users feel out of control and often leads to a bounce. Auto play of video might increase conversion. It can attract visitors.
Looking for Digital Marketer to Optimize your Bounce Rate?
9. Lack of Speed
If you will have added the more images, scripts, and multimedia, your website takes too much time to load. Research shows that website abandonment increases after the 3 to 4 seconds mark.
10. It’s not mobile
According to Microsoft research, more people will be browsing on their Smartphone than via desktop computers. So question is that is your site mobile friendly. If mobile device users have a poor experience of your website, then they will not come back- and you can’t afford that.
If you are making a plan for the redesign of your website, so make sure to implement a responsive web design.
If your site runs on WordPress, use a plug-in that will make your website mobile friendly.
11. What’s in it for them?
At last, your website must answer as per users’ requirement.
Remember that your website users are searching for outcomes. If your website doesn’t instantly give them the sense that they are moving toward the outcome, they will bounce.
Your navigation, design, content and calls-to-action must all work together to communicate that you provide what they are looking for.
Instantly communicate your value to your website visitors.
Focus on being helpful & useful. Help them to see that you have the information they want.
According to us, your website is your business mirror that means if your entrance (Website Homepage) is good as well as your inner pages also useful then the visitors will come back and stay more if they will get as per their requirement.
Your website is for your customers not for you. Your website is only the mirror for your business.
Consider that how do you respond to your customer’s queries and inquiry.
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