• Nov
  • -
  • 17
  • -
  • 2016

How Infographics Can Boost Your Business?


What Is Infographics?

Infographics are one of the convincing tools for the customer’s attraction and a direct visual representation of information. Most probably Infographics is the oldest communication content designed by human beings. In ancient Egypt 5000 years ago, Hieroglyphics or Cave Paintings are the examples of Infographics. Infographics included the graphics elements which receive a greater customer deal of attention and have a more memorable impression on viewers than a presentation using text only.

When you want to present a complex piece of content that time infographics need to be described quickly, shortly and clearly. So infographics include signs, maps and data presentations. In the technology time, scientists, mathematicians, educators, technical writers, and statisticians use the infographics for the process of developing, organizing, recording and communicating conceptual communication. You can see more information from our Awesome Graphics Design

Want To Generate New, Quality Leads for Your Business?

As the starting step of the sales funnel, an effective lead generation strategy is decisive to your business’ success. Now a day, in the digital information age, lead generation involves battling for the attention of customers or buyers. A strong, multifaceted strategy will allow you to capture new interest and gain future sales increment. If your business infographics are visually informative and eye-catching then damn sure it increases sales or leads and boost your business success.

Benefits of Infographics:

• It helps to understand a concept quickly for prospective clients
• It shows respect for the viewer’s visual sophistication
• It serves as an attractive visual interface to your quality content.
• It motivates to readers to dive into the text to find out more.
• It shows you a visual story of business content.
• It communicates a message
• It represents a lot of data or information that is compact and easy to comprehend
• It analyzes data in order to discover cause-and –effect relationships
• It monitors the route of certain parameters.

Tips for Designing Infographics:

How do we decide that infographics effectively deliver brief information and knowledge to the public?

1. Simplicity Is The Best Way

It should be clean, simple, concise and clear. That means anyone can read easily the graphic and comprehend it.

2. Nothing Takes Effect Without a Reason

Emphasize reason and effect relationship in your presentation. Infographics disseminate awareness to people.

3. Draw Your Boundary or Limit

Be clear that boundary the scope of your information, and draw lines accordingly. The visualization you create will be much more attractive and imaginative that way.

4. Think About Color

Effective color influences To Readers. Color can give readers impressions, both conceptual and emotional. Color plays an important role in infographics to attract readers.

5. Layout Is Not Only About Typography

Infographics have no look like a piece of a newspaper or magazine. Try a different combination of typography, illustrations, images, charts, diagrams, and icons.

6. Make It Appeal & Eye-Catching

Make sure that you have a clear idea of the final size of the graphic in your work. Your graphics design to be viewed along with articles.

7. Be Verifiable

Due to a lack of verifiable information and detailed data, many infographics lead readers to the wrong direction. Make Infographics design trustworthy.


8. Key Elements of Infographics:

Infographics is composed of mainly three elements:

1. Visual Elements

• Color coding
• Graphics
• Reference Icons

2. Content Elements

• Time Frames
• Statistics
• References

3. Knowledge Elements

• Facts

Types of Infographics:

Infographics are useful in many fields like government, the corporate sector, medicine, engineering, research and development and so on. It is possible to classify according to five categories.

1 Cause and Effect Infographics

This category explains causal relationships between various physical or conceptual stages.

2 Chronological Infographics

This category explains an event or process. On a timeline, Information enables readers to analyze the worldly relationship between various stages of a process.

3 Quantitative Infographics

This category conveys statistical data to readers quickly and clearly. These graphics include charts, bar graphs, tables, and lists. Statistical tools like pie chart also help brief complex data. This is for flow charts of an organizational structure that explain the hierarchy and responsibilities of different stages.

4 Directional Infographics

Infographics can summarize readers through information. Traffic symbols, scale maps and navigational aids on streets and highways are common examples. Numbers are used to indicating the distance, and dots, arrows, and bullets are used as landmarks for directional help.

5 Product Infographics

Product infographics can be seen on notice boards at corporate offices and factories. It conveys information to all employees and visitors.

The effectiveness of the infographics design will depend entirely on your creativity as per designer. Add a logo if the infographics design is connected to a company or institute.

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Ravi Makhija

Ravi Makhija

A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company.

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