How to Start an Online Personal Training Business

Published On: September 15, 2022
Last Updated: August 4, 2023
How to Start an Online Personal Training Business

The pursuit of health and wellness is something many people constantly admire but very few ever achieve. And most times, people give up on their fitness goals because they cannot seem to find a trained professional that caters to their specific needs.

Nowadays, people seek more flexible and accessible fitness solutions, and this online transformation has paved the way for a new wave of opportunities in the form of online personal training businesses.

Virtual training has emerged as a game-changer so businesses are also getting interested to start an online personal training business.

Whether you are an expert fitness professional looking to expand your reach or an entrepreneur eager to capitalize on the growing demand for remote fitness services, creating a website or app to offer personalized training can be a game-changer.

In this comprehensive guide, we will get through the essential steps to start your online personal training business successfully.

So, let us first start discussing the benefits it offers to business.

Benefits of Starting an Online Personal Training Business

Virtual and online services will play pivotal roles in the future of most industries, especially in the health and fitness sector. There are few benefits that come with starting an online personal training business. It includes:

Reach a Broader Audience

Starting your online personal training business can help reach a broader audience as it eliminates geographical barriers. It allows you to connect globally and grab opportunities to attract people by offering them the convenience of virtual fitness solutions and providing personal training.


The cost involved in online personal training is lower compared to running a brick-and-mortar fitness facility. It helps you save rent and utilities expenses, allowing you to allocate resources more efficiently and offer competitive pricing for your services.

Diverse Service Offerings

In the digital landscape, you can diversify your service offerings beyond one-on-one training. Consider providing group classes, specialized programs, pre-recorded workouts, or digital fitness challenges to serve different users with varied preferences and interests.

Flexibility and Convenience

Operating online allows you and your clients to enjoy unparalleled flexibility and convenience. As a trainer, you can set your own schedule and conduct virtual sessions from the comfort of your home or any location with an internet connection.

For clients, they can work out at their preferred time and place, making it easier to incorporate fitness into their busy lives.

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7 Steps to Start an Online Personal Training Business

Follow this step-by-step process on how to start an online personal training business effortlessly.

1. Define Niche and Target Audience

Define a niche based on the area you are an expert in so that you set yourself apart from the competition and attract customers. Start by determining what training options you want to offer or excel in. There are several options to choose from, be it weight loss, strength training, yoga, or any other thing.

After that, think about your target audience demographics, interests, and people’s fitness goals. Do you want to target busy professionals looking for quick and effective workouts? Or targeting athletes who want to enhance their performance?

Understanding your audience’s needs and preferences will help you customize your efforts effectively. It enables you to build a solid foundation for your online personal training business, ensuring it fulfills the needs of your customers.

2. Create Business Plan

A well-structured business plan will serve as a roadmap that outlines your business goal, strategies, and financial plan. It lets your investors or partners better understand your company and its vision.

Executive Summary: Offer a brief overview of your business, including your mission, vision, and key objectives. Also, outline the USP that sets your online personal training business apart from others.

Business Description: Describe your chosen niche, target audience, and offerings in detail. Explain how you will use technology to deliver personalized fitness solutions to clients.

Market Analysis: Conduct thorough market research of this industry, your competitors, and your target market. Identify trends, opportunities that may impact your business and understand how you will address the needs of your potential users. Do a SWOT analysis, and analyze the main competitors.

Marketing and Sales Strategies: Outline your marketing and promotional strategies to attract potential clients to your online platform. Describe how you will utilize social media, content marketing, email campaigns, and partnerships to build your brand.

Service Offerings: Provide detailed descriptions of the online personal training programs you will offer and explain how they will serve the specific needs of your target audience.

Operational Plan: It includes the daily operations of your business. Describe how you will manage client inquiries, scheduling, and support. Also, address key assets, equipment, procurement, and other logistics details.

Financial Plan: Create a realistic financial plan, including startup costs, break-even analysis, and profit & loss estimates. This section should also include details about your pricing structure and payment methods.

Legal and Regulatory Compliance: Identify the legal requirements and regulations for operating this business and include information about liability insurance and any necessary certifications or licenses.

However, keep in mind to regularly review and update your business plan as it evolves and adapts to changing market scenarios.

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3. Obtain Necessary Certifications

Before trusting a new fitness brand, all customers consider how qualified the trainer is to handle their specific needs. And without a doubt, getting certified as a fitness trainer by a reputable institution is the best way to win customer trust.

There are various types of certifications available that can help you qualify as a reputable fitness instructor.

  • National Council on Strength & Fitness: The NCSF is an internationally accepted organization. And their license covers three main areas: certified personal trainer, sports nutrition specialist, and certified strength coach.
  • American College of Sports Medicine: The ACSM is a great place to get certified as a fitness and health professional. However, ACSM requires that every trainer get recertified every three years to ensure they’re up-to-date on industry standards.
  • The ACE Personal Trainer Certification: The American Council on Exercise certification is one of the most recognized licenses in the industry. The ACE program offers robust digital training for personal trainers.
  • National Academy of Sports Medicine: To get the NASM certification, you should already have a valid CPR and AED license. Plus, these certifications have two years of validity before renewal is required.

Getting any of these personal trainer certifications is the fastest way to assure clients of your competence and credibility.

4. Register Your Business

Registering a business is a prerequisite step on the road to getting a business up and running. However, the process is exciting because it makes everything official.

Decide Where to Register Your Company
The location of your business is an important aspect as it affects taxes, legal requirements and income. Many people prefer registering their business in the state where they live. But if you want to expand and consider the different state options, look for a few states that provide benefits when it comes to online personal training businesses.

Decide a Business Structure
Do you want a sole proprietorship or start an LLC? The selection of the business structure will directly impact various factors of your business, starting from liability to taxes.

1. Sole Proprietorships or General Partnerships
In the case of a sole proprietorship, you are the owner of your entire training business. In the case of a general partnership, you share your business with two or more partners.

The main benefit of this business structure is that it is quick and easy to manage. However, these business structures have their own limitations & risks when you start growing.

In both cases, you are the owner of your business. Hence, your name is your company name. To run your business in any region, you require a DBA (doing business as) under your name.

Here, you are fully responsible for everything happening in your business. If you have a debt, it becomes your personal debt. If anyone filed a case against your business, it is a directly filed case against you.

2. LLC & Corporations
LLC stands for limited liability company. Here, entities get created at a state level. A corporation could be a group of people or a company authorized to work under a single entity & recognized under the law.

In both cases, entities are not linked with the owners and are not liable for any debts and obligations on a business. The main benefit of these business structures is liability protection and tax flexibility. The main drawback of these business structures is annual and formation fees.

We recommend that new business owners choose LLC as it offers liability protection and proceeds taxation while it is quite simple to form rather than a corporation.

5. Develop Your Training Programs

Developing well-structured and personalized training programs is a foundation of a successful business. Begin by conducting a thorough assessment of each client, including their fitness history, medical history, goals, preferences, and more.

Customized workouts based on their individual preferences, lifestyle, and available equipment. Whether their aim is to achieve weight loss, muscle gain, or general fitness, align the training program with their objectives.

Creating a well-organized program that includes a mix of cardiovascular exercises, strength training, flexibility, and balance exercises ensures that the program is progressive.

Also, consider offering different training packages with different costs and fitness levels. For instance, you can have basic, standard, and premium packages with different levels of personalization and support.

By delivering well-designed and personalized training programs, you can create a positive and impactful experience for your clients.

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6. Setup Training Space and Equipments

It is necessary to create a professional and appealing atmosphere that enhances user experience and allows trainers to deliver online sessions with ease.

Begin by setting up a training space in your home or renting a studio. Ensure the area is well-lit, ventilated, and free from distractions.

Invest in proper fitness equipment based on the training you offer. Some essential equipment includes dumbbells, resistance bands, stability balls, yoga mats, and a workout bench.

In addition to that, invest in a high-quality camera or webcam, a reliable microphone, and a stable internet connection to ensure clear communication during online sessions. Use video conferencing platforms that offer screen-sharing capabilities and interactive features to enhance the virtual training experience.

Consider clients’ unique needs and preferences when selecting equipment to provide them with versatile workout options. By setting up a well-equipped and organized training space, you can build a professional image for your business.

7. Create a Website and App

One of the most effective ways to serve users well and grow your business is by building an online presence. You can achieve this by developing a user-friendly website and a mobile app.

One of the primary reasons why business website is important as it helps you establish an online presence 24*7. Besides this, there are various other reasons to build a website for your business.

Here are some essential points to consider while building an online personal training business website.

  • Buy a Domain name that resonates well with your brand.
  • Integrate essential features like booking classes, fitness regimes, health education through blogs, etc.
  • Mention all of your certifications and educational background.
  • Explain all the pricing packages effectively.
  • List all of your contact details so that users can contact you.

Apart from building a website for your business, you should also create a fitness app. Why? The main reason is that the majority of users access things from their smartphones. Hence, it allows you to reach a wider audience. Besides this, you can get various benefits by building a mobile app.

Final Words

We hope you have understood the process of starting a personal training business.

The value you offer your clients is proportional to the kind of success your business will receive over time. Always put your client’s needs first and focus on providing excellent services.

If you have decided to start an online personal training business, feel free to contact us.

Guru TechnoLabs is a leading web and mobile app development company. We have delivered best solutions for various industry verticals across the globe. Hence, we can understand your business needs and deliver you the most reliable solution.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.