Facebook Dating Thoroughly Explained For New Dating Startups

Published On: August 1, 2022
Last Updated: May 16, 2023
Facebook Dating Thoroughly Explained For New Dating Startups

The demand for online dating has been increasing over the years. Various businesses & startups are joining this industry by launching dating apps. And Facebook is not behind in the race.

According to BusinessofApps, more than 323 million people worldwide use dating apps. The number will reach new heights in the coming years. Explore More Dating App Statistics Here.

Facebook, the leading social media platform, announced plans to join the dating industry by launching a dating service within its parent application in 2018. Later, Facebook Dating got officially launched in the US in 2019.

If you are a business owner who wants to make a dating app like Facebook dating, you have reached the right place. Before you dig deeper into this blog, please check the role of AI in dating apps; this will help you make your dating app stand out in the market.

In this blog, we will thoroughly explain Facebook Dating to help new dating startups know its potential value as a source of inspiration.

What is Facebook Dating?

Facebook Dating is a feature developed by Facebook in 2019 that offers a different approach to online dating and helps users to find potential connections within the Facebook ecosystem. It is designed to provide a user-friendly and safe way for users to find potential partners with similar interests and preferences.

Users can access the Facebook Dating feature on their mobile device. However, it is not currently available on the web app. By opening the Facebook app, users need to tap on the three horizontal lines in the top right corner of the screen to open the Facebook menu.

From there, scroll down to see the option for “Dating” and tap on it to enter the dating feature. If users cannot see the option for dating, it may not be available in their region yet.

Currently the Facebook dating app is available in 20+ countries like the USA, UK, Iceland, Ireland, and more. You can check the complete list of countries here.

If you have decided to create a dating application, you should know how it works. Here, we will explain how exactly the Facebook dating app works. By this, you can define the workflow of your dating app. So, let’s start.

How Does Facebook Dating Work?

Facebook Dating works by allowing users to create a separate dating profile within the Facebook app. To use this feature, a user should be at least 18 years old and have a Facebook profile used for at least 30 days. This profile is separate from a user’s main Facebook profile.

After creating a profile users need to specify their preferences and interests, such as age range, gender, and location, and can also add photos and write a profile bio that showcases their personality.

Facebook Dating uses an algorithm to suggest potential matches based on mutual friends, interests, and other preferences.

Like other popular dating apps, Facebook allows users to “like” or “pass” on profiles they are interested in. If two people mutually like each other, they will be notified and can start a conversation through a dedicated messaging platform within the Facebook Dating feature.

Facebook Dating protects users’ privacy so that users’ activity doesn’t get shared with anyone on Facebook. This profile is only visible to other users who have picked Facebook Dating. All of your Facebook friends & family members would not get any chance to see your profile.

Once you understand how Facebook Dating works, it’s important to explore its various features. Being a startup owner, this can help you make informed decisions about what you want to include in your own dating application.

Need Expert Guidance in Building a Dating App?

Contact us today and let our experienced developers help you create
a winning strategy that meets the needs of your target audience.

What are the Unique Features of the Facebook Dating App?

Let’s explore some of the prominent features of Facebook Dating that stand out differently from other dating applications.

Connect Facebook & Instagram Stories

Facebook Dating allows users to connect their Facebook and Instagram accounts and add their Instagram stories to their dating profiles. This dating app feature enables users to show their personalities and interests, making it easier for potential matches to get to know them better.

Secret Crush

Facebook’s secret crush is one of the most unique features of Facebook Dating.

Usually, people are interested in making relationships with their Facebook friends or Instagram followers, but Facebook Dating does not match users to their Facebook friends. To match, users need to choose to enable this feature, where they can select up to nine Facebook friends or Instagram followers.

If the other person adds them to their Secret Crush list, both parties will be notified of the mutual interest.

On the contrary, if other people aren’t using Facebook dating or have not opted for a secret crush, they do not get a notification.

Opt into Events & Groups

Users can opt into Facebook events and groups to connect with people with similar interests. It allows users to expand their dating pool and potentially meet someone at an event or within a group they are already interested in.

Want to Integrate Unique Features Into Your Dating App?

Let’s discuss your idea and our team will help you with unique features to
include and create a successful dating app.

On Pause

Facebook Dating’s On Pause feature allows users to take a break from the dating feature without deleting their profile. As soon as users turn off these settings, they don’t get profile suggestions, and their profile will not be suggested to other users.

Doing this will help users pay attention to their potential matches in the dating app without deleting their profile.

Second Look

One of the most impressive features of facebook dating is Second Look. It allows users to revisit profiles they have previously dismissed or passed on. It can be a useful feature to engage users in your dating app as if they change their mind about a potential match or want to give someone a second chance.

Match Anywhere

The match anywhere is specially targeted for people who travel frequently or are interested in meeting people from other areas. It allows users to add two more locations to their existing location profile. Further, they can change their location according to the needs of finding relevant matches.

Lucky Pick

The Lucky Pick feature is a game-like feature that suggests matches based on a user’s preferences. Users can choose whether or not to like or pass on the suggested matches.

Audio Dates

The virtual dating feature has been a massive hit. So Facebook introduced an audio version of the same. Facebook Dating’s Audio Dates feature allows users to have a date with someone over the phone. Users can send an audio call invitation to their date to get to know someone better. If other users accept their request, the user’s name & photo will be visible during the call.

Check out more dating app features you need to know for developing a robust dating app.

Facebook Dating Business Model

As of now, Facebook Dating is completely free. There are no paid features or premium subscriptions. The core purpose behind keeping it free is to reach a wider audience.

If you are creating a dating app for the first time, it is recommended to keep it free for some time. You can later introduce ads, in-app purchases, or subscription models according to the requirement to generate money. To know in detail, you can check out how dating apps make money.

Final Words

We hope you understand this guide on Facebook Dating and have gained insight into its working model, features, and potential opportunities for new dating startups. However, it is essential to remember that it’s not just about copying existing models but also about developing a unique and user-friendly dating app.

To achieve this, it is important to work with an experienced team who can help you build a robust and reliable dating app that meets the needs of your target audience.

By partnering with a trusted dating app development company – Guru TechnoLabs, you can create a successful dating app that stands out in a crowd and provides users with a valuable experience.

You can contact us if you are planning to develop a dating app.

We have developed some of the best dating applications for clients worldwide. Hence, we can understand your dating idea well and provide a suitable solution.


We can help design a user-friendly interface for your dating app by conducting user research, creating wireframes and prototypes, and iterating based on user feedback. Read more tips on dating app design and ensure your interface is intuitive and easy for your target audience.

Several ways to monetize a dating app include paid subscriptions, in-app purchases, and advertising. It's important to consider your target audience and balance your monetization strategies accordingly while maintaining a positive user experience.

Developing a dating app can cost in the range of $5,000 to $30,000 or more. It varies widely depending on factors such as the app's complexity, the number of features included, and the platform it will be built on (iOS, Android, web, etc.). Know various other factors that affect app development costs.

Ravi Makhija
Ravi Makhija

Ravi Makhija is an entrepreneur, an IT professional, tech geek, founder & CEO at Guru TechnoLabs - Globally Trusted Web & Mobile App Development Company. He loves writing about new technologies and the latest trends in the IT field.