• Jan
  • -
  • 13
  • -
  • 2017

eCommerce Marketing Tips

What is eCommerce Marketing?

E-commerce Marketing is an arrangement of showing thoughts and procedures that when joined together can attract more activities to your online business store, increased conversion rate and furthermore boost purchases. The main motive of an E-commerce Marketing is to run a beneficial online store.

Now the Question is, how to grow your business using e-commerce

This guide will cover all the main points and procedures that each e-commerce website owner must perform to expand their business, improved conversion rate and boost purchases, hence helping them to run an effective online business.

What is eCommerce Marketing?

1. Expand your Email list

As we all know just a few customers purchase on an e-Commerce site for the very first visit. This implies to increase your income, you should focus around how to connect and get back the customers to your site.

So the most ideal approach and an easy way to get back to your customer is to invite them through email supporters. Here’s the reason:

A report suggests that 66% of clients have purchased some products because of email advertising or email marketing.

To get the email from your customer, try applying the following methodology:

a) As soon as a user jumps to your website, let a pop-up box come which will ask for the name and contact details of your customer. By this way, you will get the email address of the customer so that you can notify him/her about the new deals and the product he/she has viewed.

b) Gather emails at checkout

c) Gather emails with live chat

Email marketing strategy is the best way to stay in touch with your clients, send them supportive data and offer your products.

2. Promotions via social media

Promotions via social media

Social media nowadays are like golden corridors for e-commerce business to gain focus on clients.

But the question arises- Where to contribute your effort and how to focus on your target audience. An ever-increasing number of customers are utilizing internet-based life platforms to find products and making these platforms a perfect way to connect with your potential clients.

Diverse social media networks offer different chances and need particular marketing strategies to get your advertising message across and produce traffic to your store.

For example, Facebook is an incredible platform to share fun substance which gets shared and enjoyed by individuals and use viral advertising methods. For a brand with very visual, premium items Instagram and Pinterest give a superior stage to connect with clients. For DIY items, make item recordings viral, YouTube is an incredible stage.

Who knows? You may just have 100 followers on Facebook, however, one of them might be your best client. On the off chance that you take away that Facebook presence you risk losing that individual.

3. Make an awesome content

Awesome content dependably wins over the target audience and prompts high conversion rates for e-commerce market.

The beginning stage of composing extraordinary content is to identifying and research your target clients. For example, in the event that you sell handbags, it’s obvious to expect that your e-commerce store would be visited generally by young ladies. To draw in these ladies to the store, you can compose a post like “5 Handbags for that glorious wedding Dress”. So how does this help? Ladies assembling their wedding dress would look into handbags for wedding day on Google. She sees your article and navigates to peruse more, there she sees a couple of handbags and proceeds to find more. Nothing constructs a strong connection with your clients other than awesome content.

4. Upgrade for Mobile world

Having a mobile website builds the frequency of a client to buy more on your e-commerce site by 67%. Truth be told, around 33% of all purchases are made on mobile. This implies keeping in mind the end goal to expand your e-commerce business, you should give the best mobile experience to customers.

A couple of things you ought to remember:

Ensure your site is responsive

Enhance website look

Ensure your website loads quickly on mobile

Upgrade your mobile site menus

Making easy the checkout procedure

5. Reduce abandoned carts

Not all the clients that your online store gets proceeds to make a buy. There are various reasons that can lead a client to abandon their cart. This implies that for some reason the majority of your clients that add items to your cart won’t purchase from you.

So it depends upon you to do your best to convince them to return and complete their orders. Connect with these potential clients utilizing personalized emails that push them to finish their abandoned sale. Give your clients a jaw-dropping offer to force them to return and finish their purchase. You can likewise retarget these clients using some targeting tools.

A couple of things you can do to decrease your shopping cart abandonment are:

Start sending shopping cart abandonment emails and notifications.

Improve your checkout and make it simple

Offer free delivery

6. Collecting Feedback from your clients

Communicating with your clients keep the relations and connections stronger. Offering support, especially post-sale support is fundamental for e-commerce business achievement. Communication channels like live chat, telephone, and email support and reacting to inquiries via Social media shows that you are responsive to your clients.

Gathering reviews and feedback from your clients can enable you to increase important bits of knowledge about your products. Today the vast majority of the web-based business stores coordinate live chat to offer continuous help for customers who are stuck on any phase of e-commerce channel. More often, clients utilize live chat during the checkout procedure to clear any questions that they may have because before purchasing anything, the customer probably wants to read the review for that product.

7. Referral discounts

Referral discounts are the great showcasing strategies to advance your e-commerce store, particularly to achieve new clients. You can create so by just letting your customer refer a friend of his/her to do a purchase from your website and in turn, he/she will get an extra 10% discount or anything like that. In this way, it will form a chain of customers and it will automatically expand your business.

8. Offer free Delivery

The most compelling reason why individuals surrender shopping carts without purchasing is that they are given sudden unexpected costs at checkout time which is obviously the delivery cost. There are a lot of reasons that demonstrate that online customers are four times more likely to purchase an item from your site if the online store offers free delivery. Alternately, a major number of customers go to checkout pages, and when they discover shipping charges included at the last stage, they abandon their carts.

In the event that you can’t offer free delivery, ensure to do not let your customer know how you are going to play with delivery charges. On the off chance, you can set off the delivery costs from your product price.

9. Make it simple for your clients to track their orders

Clients are constantly anxious to realize that when they would get their ordered items. Once a client pays for the item on an online business store, he/she is energetically sitting tight for his/her shipment to arrive. But shipping times may get delayed, and postponements of products may happen because of the transportation problem, distance and many more.

Helping your clients to track their orders effectively by sending notifications about the status of their order is a fantastic method for reducing the curiosity of getting an item delivered. Most delivering suppliers currently have created solutions that can help your clients to know about their order status. If a client finds out the delivery of the product from your online store slow, he/she may not buy from your site next time as your clients have to wait longer for their product to arrive.


We have investigated a few e-commerce strategies to make the online business a winning adventure. Be that as it may, the determination of proper strategies and methodologies rely upon the nature of the targeted audience of an e-commerce business.

For each tip, you will discover a connection to different aides that will disclose how to execute all procedures in more points of interest.

Since now you have numerous ways on how to advance your online store, set the above tips to work to drive accomplishment for your e-commerce business.

Ravi Makhija

Ravi Makhija

A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company.

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